A few weeks ago, I surveyed a group of Central Pennsylvania business owners and professionals, representing a wide variety of industries and business models, as to what their biggest COVID-related businesses challenges are right now. I did this to help prepare for a virtual presentation I was creating for my business networking group that I've … Continue reading Virtual Communication Strategies to Overcome Various COVID Business Challenges
For anyone who has the goal of blogging regularly, you know it can be a real challenge to keep up with the demand for new content. Whether your blog is for professional or personal use, so many other obligations in life can pull you away from spending time with your thoughts. For me at least, … Continue reading Struggling to Keep Up With Your Blog?
Time thieves…you know, those people, tasks, or distractions that cost us more time than we have allotted and throw our schedule – and sanity - off kilter. What’s important to keep in mind that even your friends, family, or clients you really like can be unintentional time thieves if they don’t realize what they’re doing … Continue reading Tips for Protecting Yourself From Time Thieves
Have you ever come to a day, maybe even a week or longer, when you felt like your brain was on screen saver mode and you couldn’t wake it up? For me, this most often happens as it relates to creative writing, which is unfortunate because this is at the core of what I do … Continue reading Blogging Fatigue? How to Generate Fresh Topics that Will Inspire You to Write
Tomorrow, December 18, I will turn 31 years old. Last year, as I entered this new decade of my life, I wrote about how I anticipated this new chapter to shift my entrepreneurial outlook and possibly my business model. Compared to 12 months ago, I would say things feel pretty similar. I was given some … Continue reading 31 Lessons from a 30-Something Entrepreneur
When maintaining a company website, you don’t want to push out content blindly. Your marketing budget is not best spent on maintaining an online presence just for the sake of it. Rather, you want to strategically select your content to drive engagement and ultimately conversion. Remember, the goal of your website is to generate leads, … Continue reading The Best UX and SEO Practices for Your Multimedia Content