Best Practices for Internal Communication During a Crisis

We have touched upon the topic of crisis communication before, but there are many more aspects of this valuable area of PR we need to cover. While it may not be the most comfortable or pleasant topic to discuss, it's fundamentally important to your customers, employees and ultimately your brand. Crisis communication certainly includes how you communicate a consistent … Continue reading Best Practices for Internal Communication During a Crisis

How to Communicate a Consistent Message During a Crisis

No one ever wants a crisis to strike. In fact, simply talking about this devastating news can be enough for many business owners to change the conversation. Sure, it's uncomfortable, but talking about your crisis communication plan NOW can save you a lot of stress and damage in the future, should a bad situation actually … Continue reading How to Communicate a Consistent Message During a Crisis

D’oh! The 5 Most Common Public Relations Mistakes

Even as a professional in the field, the term “Public Relations” can sometimes feel ambiguous and is easily misused. I often hear phrases like “All you need is some good PR to boost your business” or “Wow, that’s a terrible PR move.” But what does any of this really mean? I suppose like any word, … Continue reading D’oh! The 5 Most Common Public Relations Mistakes

Quarter Life Crisis As An Indicator of Differentiation (Guest Blog by Todd Shirley)

The following blog post is part of the Bennis Blogger Battle. Support Todd by "Liking" this post, leaving a comment and sharing it on your social media! The blog with the most hits, wins. (I should also mention that Wednesday March 7th is his birthday--so be sure to give him some extra love!) ------------------------------------------------------------------------------------------------ While … Continue reading Quarter Life Crisis As An Indicator of Differentiation (Guest Blog by Todd Shirley)

A Month of Independence: A reflection of where one month has led me since my biggest life change

It’s been once month since my blog post Independence Day which received a lot of encouragement and words of wisdom. Having declared July 15th as my personal independence day has provided me with a date and a benchmark that I will forever be able to look back on and see where one month, one year … Continue reading A Month of Independence: A reflection of where one month has led me since my biggest life change

You Don’t Have to Change Everything—Just the Right Thing

I can admittedly say that I am going through a mid-life crisis. Okay, a quarter-life crisis. Let’s not get hung up on semantics. In any case, I recently went through the undeniable feeling like I wanted to make a huge change in my life. Not a little “I’ll dye my hair” change—I seriously considered selling … Continue reading You Don’t Have to Change Everything—Just the Right Thing

Home Work

As many of you may know by now, in addition to BennisInc I also spend my days working for the Pennsylvania Department of Health, Legislative Affairs. This requires me to commute a whole three blocks to the Capitol Complex where I work in a small cubicle without windows from 8:30am-5pm, Monday through Friday (try to … Continue reading Home Work