In today's digital age, it's essential for businesses to have a robust social media presence. With over 3.6 billion people using social media globally, it's no surprise that companies are leveraging these platforms to reach out to their target audience and grow their client base. However, with so much competition out there, it can be … Continue reading 4 Tried-and-Tested Tips to Boost Your Business’s Client Base
There is no shortcut when it comes to website conversion. You might run various marketing strategies, invest in advertising, or endlessly optimize your pages. But none of this could provide a sure conversion, especially if not done correctly. You might get hundreds of visitors on your websites but less than 1% become a customer. Why … Continue reading Reasons Why Your Website Visitors are Not Converting
Small business owners need to consider various payments method for their customers. Read the Blog to know why to offer virtual payment options to customers.
The following post comes to us from Jessica Fender, an experienced marketer and blogger who has been writing professionally for 3+ years and enjoys sharing her expertise with others. Every business needs to be growing and changing. This is because, over time, all kinds of factors will change around it. That includes the market, the … Continue reading 6 Tips to Write Your Business’s Rebranding Plan (Guest Contribution from Jessica Fender)
The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. During the pandemic, the percentage of shoppers whose most monthly payments are attributed to ecommerce grew from 24% to 47%. With this rise in popularity of … Continue reading 4 Benefits of Diversifying Payment Options for Business (Guest Contribution from Keith Coppersmith)
When we think of waste in business spending, we might first think of overhead, office space and supplies, or inefficient processes. While these are all common culprits, one of the more alarming areas of wasteful business spending falls under marketing. More than just my own observation from working with hundreds of clients, combined with gut … Continue reading Where Businesses Waste the Most Money on Marketing
The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. How to Master Customer Support for your Small Business Did you know that 51% of customers stop doing business after just one negative experience? Research further shows that businesses lose over $62 billion every year on poor … Continue reading How to Master Customer Support for your Small Business (Contribution from Keith Coppersmith)
Throughout my career as a public relations consultant, sure I’ve taught my clients a lot. But what’s been most surprising is how much they’ve taught me in return! Working in a wide range of industries has afforded me the ability to track some powerful trends and spot inconsistencies that require us to rethink strategies. It … Continue reading 5 Things My Clients Have Taught Me About Public Relations
Clients will come and go. If you are a contractor or consultant, you know that it’s a way of life. Often this will be an obvious and amicable parting once a client no longer needs your services. However there will also be times when a client leaves you, possibly for another consultant or because they … Continue reading How to Win Back a Client
When you’re fortunate to have new business come knocking at your door, it’s still far from a done deal. Winning over a client takes time, patience and strategy. In my industry, things always begin with an initial client phone call or an in-person meeting. This casual, first meeting is the opportunity for both parties to … Continue reading 7 Mistakes that Push Away New Business
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