Love or Hate Infographics, They Work! Here’s Why.

Infographics hold a very unique place in communication strategies. By now, just about every industry has produced an infographic of some sort. A quick Google search will confirm that. I came across an article written in 2011 that said infographics are a dying trend. Now in 2018, I would say they are as strong as … Continue reading Love or Hate Infographics, They Work! Here’s Why.

How to Use Data to Improve Your Public Relations and Marketing Strategy

We have more data available to us now than we ever had before. While this sounds like it should enable us to create stunningly sophisticated public relations and marketing campaigns that are fine tuned to attract our target audience, I have found that rarely is the case. Rather, I often meet clients when they are … Continue reading How to Use Data to Improve Your Public Relations and Marketing Strategy

7 Tips for Getting Quality Survey Responses

Surveying your customers or network is one of the most powerful ways to quickly collect feedback on a multitude of specific topics. If you want to know what’s working – or not working effectively for your business, you should consider sending out a survey. But simply compiling a few questions and blasting out an email … Continue reading 7 Tips for Getting Quality Survey Responses