When we think of waste in business spending, we might first think of overhead, office space and supplies, or inefficient processes. While these are all common culprits, one of the more alarming areas of wasteful business spending falls under marketing. More than just my own observation from working with hundreds of clients, combined with gut … Continue reading Where Businesses Waste the Most Money on Marketing
During the winter months, especially here in Pennsylvania as we approach some of the coldest and darkest days, it’s natural to want to batten the hatches, pull the shades and slow everything down for hibernation. This is the time of year when depression skyrockets and motivation plummets. It’s a dangerous combination for businesses who need … Continue reading If Your Business is on a Budget, Don’t Make This Deadly Mistake!