RSS

Tag Archives: dedication

How To Make Your Startup Business More Efficient Now (Guest Blog by Kiley Martin)

The following post comes to us from Kiley Martin, a Philadelphia-based freelance writer, editor and blogger.


TimeIncreasing the efficiency of operations should be a primary goal of all business owners . However, enhancing business productivity often falls by the wayside when workload increases. People push things off and get stuck in the same old routines.

You might be worried about the need to spend money in order to make your business more streamlined. Especially in the startup world, it’s unavoidable. You’re introducing things for the first time and it will cost time and even perhaps a new position. You’re building something that wasn’t there before.

But spending money doesn’t mean inefficiency. In fact it often means the opposite, especially if you’re investing in the future of the business. If you spend $5,000 to save $5 every time you do a repetitive process, you’ll make your money back in no time.

With that in mind, here are some ways you can make your startup business more efficient.

Invest strategically to reduce costs

When a startup is founded, business owners choose not to invest in a lot of technology or equipment because it may initially increase costs. For instance, you may choose to use a manual fax machine instead of buying an electronic one with Bluetooth access.

However, if sending and receiving faxes are a critical part of your daily operations, using an electronic fax machine would save you time, paper costs, and the hassle of manning the machine when waiting on an important document. So, even though you may have to spend some money and invest in a good machine initially, it will make things easier later on by increasing your time and cost efficiency.

Cost benefit analyses like this are very useful for when you’re setting up your business as they can help you in the long run. Focus on strategic investments that impact your most important operations.

Automate your tasks. Focus on your specialties

As an entrepreneur, you will quickly become aware that just because you own a business, this doesn’t mean you are equally good at managing all aspects of it. You could be well versed in the nuances of how to sell an app, but you might not be familiar with the specifics of app development or coding. This paves the way for task delegation.

Foremost, you need to learn to identify which tasks you can do best and which need to be delegated to other employees so they can do it best.

This concept also applies to menial tasks. Even though you are a business owner looking to cut down costs, taking a full burden of responsibilities will not help your situation. If you spend three hours manually sending invoices to clients, you are spending way less time overlooking the state of affairs for your business.

It would be prudent to get software that takes care of your invoicing so you can pay attention to other tasks that demand your attention.

In the same way, menial jobs like sending receipts or overseeing the delivery of documents could take up mental space, time and energy. Hiring an employee to take care of these tasks or using a computer program can not only make things easier for you, but also streamline your business processes in the long run.

It will also free up most of your work hours so you can focus on other tasks that require your attention.

Furthermore, if you have a website, which you should, don’t spend too much time running it if you’re a website amateur. Allow a hosting service to take the reigns. You’re running a business, not a website or an AP department. You need to invest in these processes so they don’t eat away all your time.

Give feedback and encourage employees

Your responsibility does not end at hiring personnel. The reason why most startups fail is because they are unsuccessful at retaining talent. The employees may feel useless in terms of contribution to the overall venture if they are not encouraged regularly.

Sometimes business owners will stick to brief comments and words of appreciation that mean nothing to the employee. Without proper feedback, they can stagnate their progress.

Therefore, it is important that as a business owner, you develop a keen eye for the work of your subordinates, providing ample constructive feedback where necessary. This will develop your rapport with the staff and provide work fulfillment so they can keep working with you.

Plan your schedule and focus on one thing at a time

Most startup owners work long hours and sacrifice sleep for work. Yet, they always have tasks on their to-do list that still need to be considered. For them, the work never ends.

This does not mean that other startup owners have it considerably easier than you do. It just means that other business owners have learned to manage their time and their tasks.

But how do you end up going about that ridiculous pile of work on your desk? Well, the first thing is to list everything you need to do. Then, list the time you have in a day that you will dedicate to the tasks, and plan accordingly. Do not attempt to take on more work than you know you can do.

The same goes for your employees. Encourage them to direct their focus on single tasks, rather than multitasking. Intense concentration will produce better results and take less of a mental toll, resulting in quality and efficiency.

Do you have a tip for helping a business to run more efficiently? Share your advice by leaving a comment!

Kiley MartinKiley Martin is a freelance writer, editor and blogger from Philadelphia, PA. She has worked with several popular blogs and magazines. She recently graduated from Drexel University. She also enjoys mentoring and connecting with others on new technologies in web development and programming. Feel free to contact her at KileyAMartin@gmail.com

Advertisements
 
1 Comment

Posted by on August 28, 2017 in Business & Success, Guest Blogger

 

Tags: , , , , , , , , , , , , , , , , , , , , , ,

How Some of the Worst Jobs Have Made My Career Better

how-some-of-the-worst-jobs-have-made-my-career-better

For anyone who has worked summer jobs, internships, entry level jobs and hey, even high-profile, but highly demanding roles within a business, you know this to be true. There are drawbacks to every job you’ve ever worked.

The hope for a happy career is to ultimately find a job where the positives outweigh the negatives and maybe you even learn to embrace the negatives a little. But until you’ve made it to this point, you’re likely compiling a bunch of horror stories of jobs that make you consider moving to a remote island and living off the land.

To offer you some inspiration and encouragement that you’re not alone, here’s a breakdown of some of my worst employment experiences and what I learned from each of them along the way.

The Job: Under-the-table lawn work

The Lesson: It’s no one’s responsibility but your own to make the job enjoyable (or at least bearable). I learned this at the age of 16 when I spent hours in the hot sun, by myself, pulling weeds and moving mulch for a neighbor. At first it sounded great. I could set my own hours, work as much or as little as I wanted in a week and get paid in cash. However, I hated every hour I spent in that gorgeous lawn as the minutes barely crept by. I realized if I was going to survive the summer – and earn my spending money – I needed to find a way to make it more enjoyable.

I started to bring a radio with me, set goals and mini rewards (snack time, anyone?) to breakdown the work day and work efficiently so I could knock projects off in a fraction of the time they estimated it would take. The lesson I learned was if you’re bored or miserable with your job, first think about what you can do to make it more enjoyable. Little changes can make a world of difference!

The Job: The dining commons on a college campus

The Lesson: Everyone needs to share in the sh*t work. At the dining commons, I mostly had the same shifts in the area I enjoyed working the most. But one Sunday each month, I (and every other employee) was assigned to work in the wash room where I would clean the gunk off plates and trays next to a steamy industrial washer. Not glamorous at all. I hated when this shift came up on my schedule and good luck ever finding someone to switch! The lesson I learned here was that in order for the sh*t work to get done, everyone had to take a turn. In the grand scheme of my work schedule, this was such a small fraction of my time, and I got to spend the rest of my work hours doing something I actually felt was fun. Because we all took our turn, it lessened the load for everyone.

The Job: A desk job in state government

The Lesson: Give every job an earnest effort, but if it’s not taking you the direction you want to go, have courage to change courses. This pretty much sums up my short, but life-changing experience in state government. Coming off a statewide political campaign and being dumped into a snail’s pace desk job, felt like falling off a speeding train. At first the set hours, more than manageable workload and low expectations seemed great. But it didn’t take long before I realized I couldn’t do this for another month, let alone another 9 years to get vested.

I realized that this job would waste the precious early years of my life, the ones where you have unjaded ideas, unlimited energy and a mindset to take on the world. I couldn’t risk suppressing the talents I know I had to be an entrepreneur – so I made the leap…and never looked back. God, I’m grateful for that job that pushed me over the edge!

The Job: A virtual writing position

The Lesson: Don’t let anyone undervalue your talent or monopolize your time. This was a gig I actually took on as I was simultaneously running Bennis Public Relations (and working from home with my 6 month old son). I thought it could be like any of my other consulting clients where I had set monthly deliverables, worked virtually and could provide what they needed. Simply put, I was very, very wrong. This client monopolized all of my time and because I was technically on payroll (and not a contractor), it’s not like I was getting paid more for the additional work they threw on me.

It felt eerily similar to my political campaign days and my gut told me it was all wrong. Not more than 6 weeks in, I made the hard decision to give my notice and leave the position. Up until this point I never “fired” any client or left a gig, but in retrospect I am so grateful I had the support of my family and the confidence to get out when I did! As fate would have it, not more than one month later, two awesome clients cold-called me and we’re still working together today!

What terrible job experiences have you had that have actually had a positive impact on your career? Share your stories by commenting below!

 
3 Comments

Posted by on November 28, 2016 in Business & Success

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

True Test of Entrepreneurship: Are You Interested or Committed?

True Test of Entrepreneurship Are You Interested or CommittedThis month will mark the four year anniversary of the day I decided to make a hard right turn on a promising career to pursue the vast and unknown journey of an entrepreneur. I took the leap and landed on my feet – not out of luck, but out of a fiery commitment to do everything within my power to make this work.

That’s not to say I haven’t had to jump into survival mode when life threw curve balls, but I’m sitting here, typing this reflection today to tell you that there is a stark contrast between being interested in entrepreneurship and being fully committed to it.

Throughout the many lessons I’ve learned about entrepreneurship over these past four years, one of the most reoccurring was the difference between interest and commitment. I believe the quote by Kenneth Blanchard says it best, “…When you’re interested in doing something, you do it only when it is convenient. When you’re committed to something, you accept no excuses; only results.”

If you happen to find yourself at a crossroads of whether you’re interested in or committed to becoming an entrepreneur, consider the words that best describe your motivation and what category they fall into below:

When you are merely interested in something, you do it because it is…

Fun – Of course something that is fun will capture your interest and ignite a spark of excitement. When the task brings you joy, it’s natural to want to spend as much time as possible doing it. Unfortunately, many aspects of entrepreneurship are not fun, and are actually quite stressful.

New – The thrill of something new is always an intoxicating feeling. The unchartered territory and unlimited opportunities of entrepreneurship are some of the most common reasons why people are drawn to this lifestyle. But like anything that was once new, it will lose its shine and as a result, lose the attention of someone who was only “interested” in the venture for its newness.

Easy – One of the biggest determinants between whether you are interested in something or committed to something is whether you will still pursue the task once it is no longer easy. When we are interested in something, like entrepreneurship, it’s attractive when it’s obvious, easy and straightforward. As soon as the road begins to bend and a few tree trunks fall across your path, those who are merely “interested” will usually find a clear path to get the heck out of there!

Popular – Peer pressure is a very real force even long after we’ve left high school. In society, the career choices that seem “cool,” glamorous, interesting and trendy are attractive paths to follow. But what happens when that once popular idea loses the limelight – or worse yet, becomes criticized? Commitment means continuing to do what you said you were going to do, long after the popularity has worn off. A person who is merely interested in becoming an entrepreneur will move on to the next shiny object time and time again.

When you are fully committed to something, you ALSO do it because it is…

Fulfilling – Commitment is often accompanied by long hours and tough decisions. Some people may not understand or like what you are doing and boldly make this opinion known. But when you are committed to becoming an entrepreneur, it’s for reasons much deeper than those listed in the “interested” section above. One of these reasons is that the work is fulfilling to you. It’s a labor of love. You aren’t dependent upon popularity and publicity to keep you motivated; rather, the motivation comes from personal fulfillment.

Meaningful – In addition to pursuing a passion or filling void in your life, commitment is often connected to doing something that has a deep, personal meaning to you. In the case of entrepreneurship, we can find everyday examples of people who have started a business or non-profit to solve a problem that has impacted them personally. Helping other people, who have experienced your same problem, live better lives adds meaning to our own.

Worth the effort – We’ve all heard the notion, “Anything worth doing is worth doing right.” When you are committed to an entrepreneurial career, you don’t look for the shortcuts or easy ways out. You don’t want a “get rich quick” plan and you know that the words rich and quick rarely work together. It takes a lot of effort, but your commitment comes from believing it is worth it. You are prepared to invest a lot of hours into this venture – and you’re not looking for a quick return.

Your calling – Finally, and likely the best way to determine whether you are merely interested in entrepreneurship or whether you are fully committed to pursuing this unique career is deciding whether it is your calling in life. The most successful entrepreneurs didn’t just stumble upon this path, they were drawn to it, usually from as early as they can remember. While every journey has twists and turns, committed entrepreneurs will agree that all signs pointed them toward this type of career. Even amidst setbacks, you will not feel like a failure if you are going after what you are called to do.

Have you ever had to decipher between whether you were merely interested in something or fully committed to it? Share your personal experience by commenting below.

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What Building a Home Has Taught Me About Project Management

Right before we broke ground after a long and cold winter.

Right before we broke ground after a long and cold winter.

I feel fortunate and excited to announce that we are just two months out from the completion of our new home. Building a custom home has been a long-time dream that was made possible only through sacrifices and hard work from both my husband and me as well as through many generous and talented people in our lives.

It’s been quite a process that I can only describe as thrilling, overwhelming, humbling and surreal. It required meeting at least once per week with our project managers to make countless decisions and to attempt to balance a budget that was expanding faster than our toddler during a growth spurt.

Although each home our builder creates is custom from start to finish, there is a clear process in place that keeps things moving while allowing for adjustments to be continually made as needed. It’s quite impressive! My husband’s background is in civil engineering, so he had a better understanding of how this whole “construction thing” worked. Still, it was an equal learning experience for both of us.

And I learned a lot.

As a Public Relations consultant, I often play the role of “project manager” for my clients. I scope the project, divide tasks, manage budgets and meet deadlines. While the soft skills of PR are different than the hard skills of the subcontractors working on our home, I found many similarities as to how they effectively approached each project.

Through our personal home building process, I developed a deeper understanding of what it takes to be a good project manager and how to advocate for your client’s best interests. Of course I want to take this knowledge and use it to benefit my own clients. Here are the most valuable lessons I now plan to further incorporate into my own business:

The decision to start a project is only the first of countless decisions

When we made the decision to build a custom home, we took a deep sigh of relief that this variable was now a known. However, it’s foolish to praise yourself too much for this major life decision. It’s merely the first of countless others you must make to complete the project. The best piece of advice I gained from this experience was to stay committed to (and interested in) the project – even when there are setbacks and standstills.

This applies to my clients, whether we are working on new website content, implementing a social media strategy or creating marketing materials, remember that all of these projects will require many, many decisions. If you are not in a position to give the project the attention it requires, consider whether now is a smart time to begin the project altogether.

A picture of the stone in progress.

A picture of the stone in progress.

Know Your Critical Path

In construction, there is a clearly outlined critical path of smaller tasks that must be completed in a specific order and meet specific deadlines in order to keep the project as a whole on track. The importance of knowing your critical path applies far beyond construction alone.

I now have a renewed appreciation for beginning each project with a shared understanding of its critical path so that the client and any outside vendors are aware of the valuable role they play and how their deadlines affect so many others.

Be prepared for setbacks – and to hustle to make up time

So often the phrase that runs through my mind on projects is “I’m hurrying up only to wait.” What I mean is I often feel like other people involved in the project delay critical pieces and then when they finally deliver, they expect an immediate turnaround from me. You can surely see how this would be frustrating.

Through home building, I have learned that this is far from a unique problem. Whether it’s Mother Nature or another subcontractors holding up the show, inevitably other workers will be expected to expedite their results to make up for lost time. And sometimes this rush is for nothing as other factors hold up the next piece of the project anyways. Frustration – yes this is a shared feeling across all projects regardless of size or industry!

“Now” is always the best time to voice a concern

One day on site, my husband was walking through our home and had an idea to make the opening to our dining room even more “open concept.” This would, however, require cutting down the existing framing that had been put into place not a day or so sooner. We hesitated, considering the small inconvenience this would cause a worker; however, our project manager quickly spoke up. Within the next few minutes, the wood was cut back and repositioned to create the larger opening. That’s all it took at this point in the project.

What I learned was had we waited until there was drywall in place before voicing our concern, the fix would have required far more time and manpower. Worse, we may have chosen to live with the wall as it originally was and always wondered “what if.” From this example, I gained the lesson that right now will always be the best time to voice a concern. Waiting until you send the project to print or hit send on the email is too late. Speak up now – and don’t worry, people will be sure to weigh the pros and cons for you if the request is going to require more than just a few minutes to correct.

These blueprints show both the bare bones of the project as well as some special details we hand selected.

These blueprints show both the bare bones of the project as well as some special details we hand selected.

The framework provides structure, but the details provide character

Finally, the process of building a custom home gave me an appreciation for both the framework and the finishing details. While I was happy to finally break ground, I wasn’t overly excited about a big cement hole. Nor was I particularly excited to select an HVAC system or frame out our low voltage wiring. When I finally got enthusiastic with the project was when I was able to select things like the marble for our kitchen or the style of our built-ins.

I realize now, more than ever, that these less than exciting details will be the ones that keep me comfortable in our home throughout the years. I may not always see them, but I will certainly appreciate the value they add. The framework and more technical details to any project may not be artistic, but they are necessary for achieving the end result. The details are where you truly define character and add personality. Regardless of what gets you excited, both must work in unison to deliver a functional and attractive finished product.

What other pieces of advice on project management could you add to this list? Share your thoughts by commenting below!

 
3 Comments

Posted by on June 29, 2015 in Business & Success

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Quarter Life Crisis As An Indicator of Differentiation (Guest Blog by Todd Shirley)

The following blog post is part of the Bennis Blogger Battle. Support Todd by “Liking” this post, leaving a comment and sharing it on your social media! The blog with the most hits, wins. (I should also mention that Wednesday March 7th is his birthday–so be sure to give him some extra love!)

————————————————————————————————

Fight ClubWhile presenting a workshop and working late, a close friend from childhood sent me an email that hinted at the hidden influence his loved ones continue to have over his career decisions.  While reading it,  I felt confused at how such an independent soul could be stuck in an unsatisfying career.

As a self proclaimed “counselor nerd”, who loves both of his jobs, I felt the best way to understand his predicament was to think of it in terms of a continuum (counselor nerds love continuums). At one end of this continuum sits enmeshment– the process of moving close to an individual or group. At the other end sits differentiation– the process of recognizing you are separate from others and their expectations. People cycle through periods of enmeshment and differentiation throughout their lives.  It’s also possible to experience them simultaneously in a paradox that is always difficult. Career development is the stage for which this paradox plays out in two dramatic ways.

This paradox manifests in an ugly manner when people take a prescribed path while recognizing they resent doing so. Ever hear of a mid-life crisis? People who don’t untangle this manifestation of the paradox at their quarter life crisis end up with a mid life crisis.

The other manifestation of this paradox is much prettier.  I’ve seen it play out with loved ones when they moved across the country to take a new job despite a dramatic drop in salary and prestige. Their career shifts were expressions of being differentiated from outside influences. This prevents the mid life crisis.

My friend’s email outlined themes regarding going through the motions of work and his reservations about pursuing a line of work he wants. With the continuum above, his job struggle is clearly linked to a familiar identity struggle. There are some points I’ll quote in an effort to illustrate his concerns in the context of our friendship:

1. Money will always be of concern to me. The last thing I want is to burden my friends and family because I am broke and can’t make it.
Reading it took me back to a difficult two year chapter in my own life.  My wife and I were differentiating from each other. I was intensely afraid that our inevitable split would burden my family.  Through hours of conversation- where he was sincere and genuine- he helped show me I’d be OK and my family would too. If he’s broke, I could care less.  He and I have had great times in our adult lives without money.

2. What monumental thing have I accomplished while unemployed?

The time unemployed he references in this rhetorical question was a period of 5 weeks. He was looking for work because he had to move due to his wife’s career. His self consciousness overshadows his hard work.  He ran his first marathon in under three hours and thirty minutes. Built an amazing desk. AND found a job with improved pay and working conditions over his last one. If those three things aren’t monumental, I’m not sure what is…. I don’t think I’ve done anything like that in the last year while employed.

In times past, he’s proven himself to put time in at a job he hates to pursue new heights. This time for him is no different from any other identity struggle he’s pulled through in the past.  His loved ones are waiting for him to make his move…

Todd Shirley works a full time as a school counselor and carries a caseload of clients who are in the foster care system. When he is not working, he is reading, working out, cooking paleo and discussing all that is arbitrary about life. Oh-and his favorite animal is the manatee. Please support Todd by “Liking” this post or by leaving a comment below!

Oh–and HAPPY BIRTHDAY Todd!

 
3 Comments

Posted by on March 5, 2012 in Guest Blogger, Life

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Why Success Is More Likely If You Love What You Do (Guest Blog by Rory Alexander)

The following blog post is part of the Bennis Blogger Battle. Support Rory by “Liking” this post, leaving a comment and sharing it on your social media! The blog with the most hits, wins.

————————————————————————————————

Chinese Character for Success

I have done a lot of things up to this point in my life and only now am I realizing the importance of this statement. Success is more likely if you love what you do.” I studied economics, then marketing, worked in advertising and moved into print production before packing my bags and moving to China. I taught English for a year and signed on for a second, after which I took all my savings and traveled before returning to South Africa to see what opportunities arose.

I have tried several careers but never loved what I’ve done. It’s been employment and it’s paid the bills but it has left me unfulfilled. It’s not that I haven’t succeeded, but I keep feeling like I can do more. Things are uncertain now as I make the transition from being unemployed to being a freelancer but now I am doing what I love and so this time it’s going to be different. Or at least that’s what I hope.

Sure, you don’t have to love what you do in order to succeed. We probably all know people who don’t enjoy their jobs but drive nice cars and live in fancy houses. So then I guess it’s how you define success. I’d like to think success in life is about being happy. So fast cars and fancy houses might look good and feel comfortable but do they make people happy? I am aware that this could turn into a protracted philosophical argument so let’s consider this hypothetical situation.

If a zoo wants someone to photograph all their animals for a set fee and two people take up the challenge – one who is just after the money and one who loves photography. The one that is just after the money might take a compact digital camera and in the space of an afternoon take a photo of each and every animal in the zoo and hand over a disc to the zoo.

The one who loves photography would probably use a decent camera; take time watching each animal waiting for the best opportunity to take a photo; perhaps arranging to get inside the enclosures of the less dangerous animals and getting some unusual angles. They would probably shoot in the early morning and late afternoons for the best natural light. They may even go the extra mile because they love what they do and produce a printed book of all the photos to hand over to the zoo.

In this example, both people have done what the job required, they both completed the task but who do you think is more of a success? Who would the zoo be more likely to pay? I think it’s obvious that if you love what you do, you will spend more time doing it and the end result will be better than the same thing done by someone who doesn’t love what they do. Imagine what the world would be like if, in our jobs and careers, we all did what we loved.

While loving what you do is no guarantee of success, I believe that at the very least it increases your chances. And to me, the opportunity to following your passion is always a chance worth taking…

After 3.5 years in advertising, Rory Alexander decided to try something completely different and went to teach English in China for 2 years. Now he’s back in South Africa with an open mind looking for opportunities and following his passions which include aviation, photography and blogging. Please support Rory by “Liking” this post, leaving a comment below and visiting his personal blog: www.roryinsouthafrica.wordpress.com. You can also find him on twitter @Rory_Alexander.

 
22 Comments

Posted by on February 27, 2012 in Business & Success, Guest Blogger

 

Tags: , , , , , , , , , , , , , , , , , ,

Life As My Own Boss: A Six Month Review

Standing atop the milestone of my 6-month mark, where do I want to take Bennis Inc from here?

Standing atop the milestone of my 6-month mark, where do I want to take Bennis Inc from here?

Just yesterday I happened to look at the date and couldn’t believe how quickly the first month of this New Year has flown by. With a small pause in shock, I realized that January 15th has significance far beyond just the midpoint of the month. It has now been 6 months since I resigned from my position with the Governor’s administration and launched Bennis Public Relations Inc as my full-time career. This is a milestone I’ve been anxiously awaiting to achieve. I see reaching the 6 month mark in any new business as an exceptional opportunity to review its achievements—and struggles—and to redefine the goals I have moving forward.

On July 15th, 2011, my personal “Independence Day,” I had just 3 monthly clients (and a job as a bartender). I was scared, I was unsure, but I felt more alive than I had in years. I knew I had made the right decision when long hours and less than glamorous work conditions were no obstacle—I was doing what I was most passionate about and I was surviving!

The second half of July flew by as a blur. It still hadn’t yet registered that this was a permanent change. It felt more like a long hiatus from work. In August, less than 2 months after starting the Bennis Inc Blog, I was Fresh Pressed for the first time. I was considered “the best” of 362,344 bloggers, 502,365 new posts, 442,553 comments, & 118,245,712 words posted that day on WordPress.com. This was one of the first signs I received that I was doing something right. I had talents that I was tapping into and I was inspired to keep going.

September through December were months of major changes. I moved from my tiny apartment into a place with much more room to grow. I traveled to Charlotte, DC, New York, Seattle, Portland, Chicago and Texas. I learned how to work from the road and essentially mastered the 4-hour workweek from airports and Panera Bread’s all across the United States. And did I mention I went skydiving?

In December, I had increased my business to 7 clients (plus some side projects) and was busier than ever. I upgraded to a new website and invested in some programs and subscriptions to keep me abreast of new PR techniques. But as any entrepreneur will tell you, when it rains it pours. One client’s contract ended and one of my largest clients dropped off. I was left going into the holidays wondering whether I could make ends meet to buy my family (and Pinot!) Christmas presents.

As I normally do in times of adversity, I went into survival mode. I networked, promoted and tapped into all of my resources to find work. What it resulted in is the best proof I can give any business owner that even in your darkest moments, you have to keep going. The brightest light is often right around the corner. In 3 weeks, I’ve more than tripled the number of clients I had just 6 months prior and am receiving an average of 2-3 side projects each week. I’m also involved in 3 pro-bono projects that are as rewarding as they are additional ways to network. Slowly but surely, Bennis Inc is becoming its own brand. The business that was once my delicate infant has now learned to walk and talk.

So now, standing atop the milestone of my 6-month mark, where do I want to go from here? Do I want to become a PR mogul with international offices and hundreds of employees or do I simply want a career that supports me and allows me to do what I love while working from home? Each has its own risks and rewards. And to be perfectly honest with you, and myself, I don’t have an answer beyond simply wanting to keep Bennis Inc growing in whatever direction that may lead. However, I do know the one goal I aim to keep with me every step of this entrepreneurial journey is to continue to offer services of the highest quality and to create lifelong relationships along the way.

I made this drastic life change so that I could pursue a more fulfilling life using my talents to do what I’m passionate about. The strangest result of this change I didn’t realize until right now. Since July 15th, I have not once complained about my job or dreaded the tasks that lie ahead of me. But to get here takes more than just 6 months. It takes, as Frank Lloyd Wright would say, “…dedication, hard work, and an unremitting devotion to the things you want to see happen.”

 
26 Comments

Posted by on January 16, 2012 in Business & Success

 

Tags: , , , , , , , , , , , , , , , , , , , , , , ,

 
%d bloggers like this: