Infographics hold a very unique place in communication strategies. By now, just about every industry has produced an infographic of some sort. A quick Google search will confirm that. I came across an article written in 2011 that said infographics are a dying trend. Now in 2018, I would say they are as strong as … Continue reading Love or Hate Infographics, They Work! Here’s Why.
Anyone can purchase a DSLR camera and photograph a basic picture using the auto button (or “the little green box” as some photographers call it). This doesn’t, however, ensure you’ll capture the best possible picture. Experienced photographers most always agree that you need to think outside that little green box and venture into manual settings … Continue reading Why the Best Photographers Use Manual Settings
Branding is one of the biggest focuses – and pain points – for businesses across every industry. It’s an overwhelming concept that has been misconstrued, inaccurately-defined and inflated to be a “silver bullet” for boosting sales. Branding is an exceptional marketing tool, but we need to refocus on what’s really important when it comes to … Continue reading How to Make Your Brand Resonate with Your Customer Base