RSS

Tag Archives: development

The Real Service I Provide to My Clients is Reliability

the-real-service-i-provide-to-my-clients-is-reliabilityA question I often receive is what type of services I provide. Well, literally speaking, that’s not a hard question to answer. It’s a blend of communications strategy, content creation, social media, media relations and event planning. But as I tend to do, I have gotten philosophical with my answer. The real service I provide to my clients is nothing more than reliability (okay, and some communications expertise).

Every single one of my clients needs me to be reliable in order for me to be successful with my work. I often deal with busy people who easily get buried under their own workload, so they don’t have the time or energy to micromanage the services I provide them. I prefer it this way. My personality type is built on the foundation of reliability. I can’t not see something through completion, to a fault. But in the case of my business, this has been a big point of success. Here’s why….

Responsiveness

A key part of being reliable is being responsive. During regular work hours (and admittedly, even during non-regular work hours), I give my clients quick responses. Sometimes the response is that I will look into this tomorrow or have the task completed by the end of the week, but it will warrants a response so they know the status of their question. It’s how I would want to be treated and so it’s how I treat my clients.

There’s no reason why I should close my laptop for the day without every email in my inbox receiving a response to the sender that it’s been received and will be handled in a timely manner. Even if I plan to be “out of the office” a day…or five, an auto-responder message accomplishes the same thing. I’ve found that my responsiveness to my clients results in their responsiveness to my invoices.

Consistency

Another big part of being reliable is being consistent. I have clear deliverables for each client that I accomplish for them on a monthly basis (most commonly). They know that if they are expecting a weekly blog and monthly newsletter to be created for them, it will be done just about the same time each and every month. It’s this consistency and reliability that they really pay me for. Often these are busy business owners who would never get to these tasks themselves, which is why they trust them to me.

Proactive Thinking

I strive to answer my clients’ questions before they have to ask them. For example, rather than making them come to me for my thoughts on what should be the topic for this month’s newsletter, I provide several options from which they can choose when I sent over the invoice. This kick starts the planning process and reinforces the value of the service I provide – a key time to do so when also giving them an invoice.

Follow-Up

Finally and most importantly, a lot of my job is follow-up. I’ve venture to say it’s the single thing I do that directly contributes to the success of my business. Some days I feel like all I do is follow-up with people who have fallen off the radar and breathe new life into a project that has gone stale. I’ve gotten pretty creative with the ways I follow-up with clients and leads, so as not to come across desperate or annoyed. By keeping clients engaged, I ensure the success of my work and the likelihood they will continue to contract my services.

Aside from the obvious, what service do you provide to your clients that makes you standout? Share your thoughts by leaving a comment.

 
2 Comments

Posted by on March 13, 2017 in Business & Success, Life

 

Tags: , , , , , , , , , , , , , , , , , ,

5 Things I’m Doing to Have the Best Year Ever

This week’s blog was written by Bennis Inc’s PR Assistant and Photographer, Danielle Gouger. Click here to learn more about Danielle’s passion and expertise!


5-things-im-doing-to-have-the-best-year-ever

5 Things I’m Doing to Have the Best Year Ever

What defines a great year? For me, it’s challenging myself with new opportunities, improving my health and well-being and spending more time doing things I love with people I love. 2016 may or may not end up being “my best year ever.” What it really comes to is mindset. I’m choosing to put my energy into doing things that will make this year better than the year before, and for that reason 2016 has a pretty good shot at being awesome – regardless of what life might throw my way!

So what am I doing to have the best year ever? Take a look…

Healthy Mind, Body, And Soul

The last few years have been a turning point in my life that has resulted in a lot of changes. From becoming a mom four years ago and single-handedly helping to care for my mother who has had a struggle with multiple health issues, I haven’t had a lot of time to focus on myself. So 2016 has really been the year of turning 30 and learning the importance of making time to take care of myself as much as I make time to care for others. I have recently joined a gym and plan to pursue fitness and make my health a priority. This is this first step toward a healthy mind, body and soul and I’m so excited for this next chapter!

Pursuing Career Path

Ultimately I want to work in the photography field, and although I am not quite there yet, I feel I have learned so much over the last several months on working in the Public Relations industry! I have a clearer direction of where I am headed and what it will take to get there. I plan on utilizing the rest of this year to set myself on the right path for the future of my career. I am just starting this journey, but am happy that I have discovered my true passion. I am getting serious about goal setting, both short-term and long-term, and am determined more than ever to work to my full potential!

Making More Time to Connect with Family & Friends

Since becoming a mom myself, I have truly realized the importance of being connected with family and friends and investing in these relationships. This year in particular, I have begun to reestablish a relationship with my father, which means the world to me. This has also helped me to reexamine my other relationships and to work toward staying connected with those who contribute to my life in a positive way.

Pursuing a Passion

In lieu of working on myself mentally and physically this year, I have made time for one of my favorite hobbies and passion in life, which is live music. Before the demands of motherhood, I used to see a lot of great live bands by going to concerts and shows as much as I could. By allowing myself time for me this year, I have made it a priority to bring back that passion and adventure that really sets my soul on fire. In fact, I have put a checkmark on my bucket list this year, by attending a Paul McCartney concert, which happens to be, hands down, the best concert of my life thus far!

Traveling

Until this year I used to consider myself a gypsy, as I moved around a lot and was never truly able to settle in some place I could call home. I believe in a lot of ways that had to do with having the itch to travel and experience new places and people. As much as I love to travel, I recognized my need for establishing a home base. One of the greatest blessings this year is becoming a homeowner. I plan to balance the stability of having a home with the adventure of continuing to travel as much as I can. I couldn’t think of a better way to end the year than by taking my daughter to Disneyland for the very first time for her birthday in November! It’s truly a magical place where everyone can be a kid at heart.

What can you do to make 2016 your best year ever? It’s not too late to stating making some changes now that you’ll be proud to have accomplished before 2017.

 
Leave a comment

Posted by on October 24, 2016 in Life

 

Tags: , , , , , , , , , , , , , , , , , , , , ,

How to Use Pinterest to Grow Your Brand

How to Use Pinterest to Grow Your Brand

Pinterest is a stand-alone Visual Social Network centered on sharing images that link to content. Depending upon your business and industry, Pinterest can be a powerful tool for marketing your products or services and growing your brand. Even individual people can grow their personal brand through the type of content they share or “pin” to their boards.

Whether you have a well-established and popular Pinterest profile, or whether you’re just getting started (like we are at Bennis Inc), there are many tips and best practices for growing your influence. Here are just a few of pieces of wisdom we have gained from our personal experience with establishing a business presence on Pinterest. Take a look!

Plan Your Pins to Win

Start by creating just a few board topics that are directly related to your business and brand. Focus on getting 3-5 boards filled with interesting and quality content before spreading out to create new boards. As potential followers explore your profile, they will be more impressed to see several quality boards than a ton of boards that are hardly utilized.

As you explore Pinterest for content to share (in addition to sharing your own content), you may come across other users that really sync with your brand. Follow them! Not only will this provide a stream of quality content for the future, you just might earn their following in return.

Establish Yourself as an Expert in Your Field

Remember, Pinterest is all about visual content! In order to get noticed, you need your pins to visually stand out. This may mean creating some custom graphics that include the title of your article within the photo. You’ll see this is a very popular way people share content on Pinterest and that’s because it’s effective! People easily grasp what your content is about, which increases the chance they will click and share.

While it’s okay to re-pin other users’ content, you want to also share your original content (i.e. blog, articles, images) to establish yourself as an expert in your field. For example, a photographer won’t get too much respect if he is only sharing other people’s photos that are not his own. Be genuine, just like you would on any other social media platform!

Share Your Content Across Other Social Media Platforms

Speaking of other social media platforms, you can really leverage the full power of your content by taking what you share on Pinterest and also sharing this on Twitter, Facebook, Instagram and Linkedin.

Additionally, you want to be sure people who are reading your original content, such as on your website or blog, have an easy way to find you on Pinterest as well as pin your content to their own boards. This is as simple as adding some social media buttons to the top and/or bottom of every post. Though it may seem obvious, it is often overlooked!

How have you navigated your business strategy on Pinterest? Share your thoughts and ideas by commenting below!

And don’t forget to follow Bennis Inc on Pinterest! We’re just getting started and have a lot of great things coming soon.

 

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Delivering Happiness: How to Provide Clients with More Than Just Services

How to Provide Clients with More Than Just Services

Whether you are an entrepreneur growing a small business or a CEO of an established company, you likely understand the importance of “delivering happiness” to your clients. Your clients expect to receive quality service and products from you – that’s standard. But what really makes your business stand out is going one step further to provide them with unexpected, but much appreciated benefits. These benefits are the reason people will come back to you time and time again for more business.

So what can (and should) you do to provide more than just your basic goods and services, but to really deliver happiness? Take a look at these four tips.

Tip #1: Share your advice or expertise at no charge

No one likes to feel like they’re getting “nickel and dimed.” It usually takes one a few minutes of your time to share a little extra advice or expertise with your clients. For example, someone might ask for advice on getting more likes on their Facebook page. Rather than stick them with a costly proposal right off the bat, offer one or two simple tips to establish credibility and build trust. You shouldn’t invest too much time in free advice, but giving just a little at no charge will almost always come back to you ten-fold in future business.

Tip #2: Form a friendship…get to know about them, personally!
Solid connections and meaningful relationships are at the heart of every successful business. Keep this in mind as you cultivate your client relationships into friendships. Really get to know your clients and customers. Remember their birthdays, the names of their children and their hobbies. Not only will this give you something to make small talk over at your next meeting, it will also demonstrate your listening skills and attention to detail. Clients who are friends are more likely to be satisfied with your service and stay loyal to doing business with you in the future.

Tip #3: Resolve any issues promptly and for free (as long as reasonable)

Solving a problem promptly and effectively is a great opportunity for your business to create happy clients. Use the “customer is always right” motto and resolve the issue without sticking your client with a bill for it (so long as it’s a reasonable request). Yes, you may lose a few bucks in billable hours, but you will more than make up for it in future business from a happy and loyal customer. (Note: if this proves to be a reoccurring theme with a client, it may be time to weight the cost-benefits of the relationship altogether).

Tip #4: Follow-up to see how they’re enjoying your product/service

Timely and friendly follow-up is key for delivering happiness to your clients. You don’t want to be intrusive or annoying (like that waiter that pops over 7+ times during a meal asking if everything is okay), but regular “check-ins” can help to nip any issues in the bud before they leave a lasting negative impression. Clients may not be inclined to bring up an issue thinking it’s too small to initiate a conversation about it. But if you present an easy opportunity for them to speak up by being the first to ask, you’d be surprised how some little adjustments early on will keep a client much happier in the long-run!

How do you go above and beyond to provide your clients and customers with more than just goods or services? Share your personal thoughts by commenting below!

 
6 Comments

Posted by on May 16, 2016 in Business & Success, Life

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Beginner Photography Tips to Make Your Brand Stand Out!

Meet the newest member of Bennis Inc and this week's blog author, Danielle! Click her photo to learn more about her passions and expertise related to photography.

Meet the newest member of Bennis Inc and this week’s blog author, Danielle! Click her photo to learn more about her passions and expertise related to photography.

All new business ventures, regardless of size or industry, grow from ideas and visual thinking. So essentially, a visual idea is the beginning of a startup company! It is imperative that you incorporate visual and photographic content when marketing a new business, especially in today’s growing world of technology. Having great photographs and images will be key in not only creating your visual brand, but making it stand out among your competitors!

Maybe you’re just getting started, or maybe you have a shoe string budget with which you feel like you can’t afford quality photography. It’s time to push these excuses aside and learn how to be your own photographer (fake it until you make it, right?) to ensure you begin creating a strong and professional brand from day one.

Take a look at these essential tips to get you started…

Build a stock image library of photos from areas around your business or hometown

Having access to quality, visual content when you’re trying to grow your business is key to creating a memorable and consistent brand. The first step is to start looking at your everyday surroundings as possible stock imagery. Get and capture photographs that will be visually beneficial for your business, over a long length of time. Create your image library by photographing landmarks and significant areas surrounding your business. You can also photograph objects that relate to your brand.

As a business owner you can choose to capture these images yourself or you can hire a freelance photographer to provide you with a stock image library. For a small investment of either your time or a professional’s skills, you can gain access to a ton of unique stock images that are both local and meaningful to your business. Best of all, you won’t have to worry about copyright issues like you do with images found online!

Take photos when you travel

Always have your camera handy with you when you are on the go. You never know when you will have a photographic opportunity. Even if you forget your camera one day and you see a terrific photo opportunity, remember to pull out your cell phone and take a quick snapshot. You never know when that photo might come in handy for a future blog post or Instagram update.

Capture photos of your usual workday

Another great way to continuously grow your visual content library is to take snapshots of moments and things throughout your typical work day. These photos can be as simple as a stack of pens or your laptop setup with your piping hot coffee. These types of photos are great for original content and will give your audience a real look into your daily life. After all, it all comes back to creating that “human element” as part of your brand.

Save time with minimal editing

A great tip to know when beginning to photograph for content is to always shoot with minimal editing in mind. A simple, but key factor when it comes to minimal editing is the less cropping the better, so try and be mindful of the “rule of thirds.” As you get more advanced, you can even begin to explore different types of lighting which can really help to cut down on the amount of editing needed to fix “bad” images. When it comes to lighting, there is a lot to understand but beginners can set the camera to an auto setting which should ensure proper lighting. More experienced photographers often prefer to carefully set their own lighting for each shot, but if you’re just getting started, use those auto settings until you learn the ropes!

Your photographs can be simple and still stand out

Believe it or not, you can take professional photographs with little to no fuss at all. Sometimes the simpler the image is, the bigger impact it will have. So don’t worry about making a big production out of finding the perfect background staged with a ton of props. Rather, take the time to plan some of your locations and pay attention to the smaller details, such as your shooting angle. The simplest things can be made to feel artistic and unique based upon how you photograph them. Dare to get a new view from up high or down low – you’ll be amazed as to how your world changes from this angle!

How do you use photography to build a unique brand and make it stand out? Share your ideas and experience by commenting below!

 
2 Comments

Posted by on February 8, 2016 in Business & Success, Photography

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Parenthood: Adjusting to the Ever-Changing “New Normal”

On August 4, 2012, my definition of family changed. Newly married, my family became me, my husband and one particularly ornery cat. We worked to re-establish our daily routines as we learned each other’s habits and quirks. Our staggered steps turned into a beautiful dance and eventually I couldn’t remember what life was like before it was “us.” This was a precious, but fleeting moment in our lives as my definition of family soon changed…again.

On May 11, 2013, I held my baby boy in my arms for the first time. For most of the world, nothing had really changed. But for me, nothing would ever be the same. I mean that truly in all aspects of life. I’m not too proud to admit that parenthood was (and is) like being stripped of everything normal and familiar and launched into a new world where all the skills I had relied upon to be successful up until this point became completely irrelevant. Those first few months, I felt just as lost and overwhelmed as a newborn – oh the irony in that!

This new, little family struggled to again establish our beautiful dance around one another. Just when we overcame one hurdle (yay, he’s sleeping through the night), another popped up in its place (what child cuts fourth teeth at once). With every milestone, we established a “new normal.” Date nights turned into Friday evenings spent at the park, romantic dinners were brought home in a takeout box and bedtime was rarely after 8:30pm – for anyone in the house.

As a creature of habit, I loved every routine we have had as a family – because it was familiar and it was ours. It was never too long until we again had to pivot into a new normal. Travel schedules, illnesses, moving into a new home and changing seasons all brought about necessary change to which we adjusted.

And another big adjustment is right around the corner…

In no more than a few weeks (I’d like to think a few days), we will welcome another bundle of joy into our home and our routine. Our new normal will shift again…substantially. I waver between moments of excitement for this change in our lives and moments where I question our sanity for opting into another momentous challenge. Our family’s current routine is nice. It’s safe and it’s predictable. We have established a pretty beautiful dance – yes, a dance that includes meltdowns, potty training and comprise, but a beautiful dance indeed.

Luckily life gives us a nine months heads up that such a change is about to happen. Not many other circumstances in life afford us such preparation, nor do they promise such joy. As I struggle to fit as much as I can into every day leading up to the birth of our second son, I have found that life has a wonderful, and at times, frustrating way of slowing us down to absorb what we might otherwise miss.

The past few weekends, our little family has enjoyed more undivided time together than I can recall in recent history. I captured a picture that will forever define our current normal – as it is right now, but will never be again. As much as I never want to leave this moment, life has taught me again and again that the new normal that lies ahead is the best one yet.

Whether you are a new or veteran parent, can you relate to the ongoing struggle of adjusting to the “new normal?” Share a personal story or piece of wisdom!

Our “normal”…for now.

 
10 Comments

Posted by on February 3, 2016 in Learning, Life

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Why Your Blog is So Important for Adding a Human Element

blog personal touchHow would you describe the content on your website right now? Is it attention-grabbing, accurate, fun, outdated, stale or boring? I can’t stress enough the importance of quality content on your website. When trying to squeeze as much information as we can into the limited time and space we have to make a first impression, we often lose one of the most important aspects of any business – the human element.

Starting a blog is one of the best ways you can thoughtfully incorporate a human element into your business or brand. A blog is a valuable marketing tool for a variety of reasons, but the platform it creates to connect with your customers and clients on a personal level is among its best features. Let’s take a closer look at why blogging is a powerful way to personally connect with your audience.

It is ever-changing

Changing the content of your entire website week after week would not only be exhausting, it wouldn’t let you get much else done with your business! While much of the content on your website will remain unchanged (until it becomes outdated or inaccurate), your blog will pump fresh life into your website on a regular basis. Use your blog to highlight news, announcements and changes taking place within your business. Let it reflect the seasons, themes and trends. Be sure and link back to older blog posts when you can. Using these techniques will turn your blog into an SEO powerhouse.

It can get personal

Limited space and limited attention spans often prevent you from telling the full depth of the story behind your business on your homepage. I have had many clients struggle with feeling like they didn’t have a way to fully communicate their history, values and mission. A blog is an excellent way to highlight all of these things! Each post can be dedicated to telling a different piece of your story.

On my own blog, some posts are about Public Relations and Marketing-related topics, but others are my own ramblings about life lessons, favorite quotes and things that inspire me. Get personal on your blog so readers can connect with you on a whole new level.

It can have many different voices

The beauty of blogging is that there really are no rules, so feel free to mix things up! I like doing this by featuring guest bloggers every so often to help lend a different voice to my blog. For your own blog, let different employees share their thoughts or even feature a blog written by a customer. The key to making your blog really feel human is to help your readers get to know the author. Include a short bio and photos of your contributors to showcase the person behind the content.

It starts a conversation

Your blog is a great way to allow readers to share their own comments and questions. Be sure and encourage this – and respond! Unlike the static content on other areas of your website, your blog has this thing called a “comment box.” Maybe you’ve noticed by now that I always end my blogs with a call for comments. Explicitly ask your readers to join in the conversation and use a compelling question to get the wheels turning.

It doesn’t have to “sell” you something

Your blog is meant to be a free resource for your clients and customers; be generous with the information you choose to give away here. Share advice, lend your expertise, help solve a common problem in your industry or simply make people laugh. Shift your focus from “How will my blog earn me money?” to “How will my blog grow a relationship with my readers?”

It builds trust

Finally, your blog will help to build trust and loyalty with your readers. After reading a book, don’t you feel like you get to know the main character like a real-life friend? Consistently publishing new content to your blog, week after week, will have a similar affect. You will build a virtual friendship with your readers and they will look forward to hearing from you on a regular basis. Remember that consistency is critical here. Going radio silent with your readers will make them feel like they’ve been “stood up” and weaken this trust.

Ready to get started? First, learn the essentials for a successful blog. Then, learn how to promote it for even more impact. Happy blogging!

Does your business have a blog? Share how it has affected the way in which you connect with your customers and clients by commenting below!

 

 
2 Comments

Posted by on April 13, 2015 in Business & Success

 

Tags: , , , , , , , , , , , , , , , , , ,

 
%d bloggers like this: