The Ultimate Guide to Understanding SEO and Its Importance in Digital Marketing

What is SEO?  Search engine optimization, commonly known as SEO, is the practice of optimizing your website and its content to improve its visibility and rank higher in search engine results pages (SERPs). The ultimate goal of SEO is to attract more organic traffic to your website from search engines like Google, Bing, and Yahoo. …

Winning Your Digital Battle: Top 7 Digital Marketing Mistakes You Need to Avoid

This guest contribution comes from Flexisource. Flexisource IT provides a gateway to top-caliber fully managed IT teams dedicated to servicing Australian businesses and startups to scale up and grow rapidly. In this fast-paced digital era, digital marketing is a vital aspect of business. It enables your brand to reach out, engage with your audience, and …

What Drives Your Career – Income or Impact?

We're all driven by something. Professionally speaking, two of the biggest driving motivators are income and impact. Think of how this is playing out in your own life. Whatever you have chosen to do (or not do) with your life's work up to this moment has likely been influenced by your desire to either achieve …

It’s Not All Sunshine: How to work through the “gray days”

Much of entrepreneurship has been glamorized thanks to the rise of social media and movements like #bossbabe and the like. We see more people than ever before sharing the highlight reel of their entrepreneurial journey. Most often, what we see is carefully crafted content designed to portray success, wealth, freedom, comfort, and luxury. And while …

9 Technical Issues that can Hurt Your Website

This guest article comes to us from Flexisource IT. Flexisource IT is your best gateway to top-caliber fully managed IT teams dedicated to servicing Australian businesses and startups to scale up and grow rapidly. There will be times that a technical issue on your website will crop up at any point in time. With that …

The Secrets to a Successful Business Outsourcing

This guest article comes to us from Flexisource IT. Flexisource IT is your best gateway to top-caliber fully managed IT teams dedicated to servicing Australian businesses and startups to scale up and grow rapidly. Business outsourcing can give any company the boost it needs, whether it is a startup, a small to medium enterprise, or …

Finding the Right Balance of Self Promotion

How do you feel about promoting your business or your brand through your personal networks and social media channels? Do you think it's appropriate, even vital, for someone to share news about their business or professional accomplishments? Or do you view this as tacky, uninteresting, or even annoying? It's likely you fall somewhere along this …

6 Things to Keep in Mind When Redesigning a Website

Here's one example of a recent website refresh for my own site! It had been 6+ years and my business structure and brand had shifted. A simple and efficient refresh helped elevate and clarify the brand and core services. Do you feel a longing to give your website a new look? Or maybe it's a …

A Chameleon Consultant – Learning How to Be Who Your Customers Need

A “chameleon” consultant?  Yes! There are some great qualities we can observe and learn from these transformative creatures as it relates to growing effective leadership and influence in our own professions. But before we dive into all that, a quick science lesson. Chameleons change colors by rearranging a lattice of nanocrystals in one of the …

Mobile App Innovations Your Business Needs to Try

Mobile application development is a serious business and building a mobile application for your commerce is a complex and important decision. Today, users have ever-changing needs and demands on mobile app features. And if you don't provide these features, users will likely lose interest and not use your app. According to a study of the …