At 8-years-old my son experienced his first press event to celebrate the more than 8,000 COVID-19 vaccinations the CATE mobile unit disseminated across the Commonwealth of Pennsylvania. Public Relations. By definition, this term and the entire industry can be many different things. Often it's lumped into the large category of communications and outreach, spilling into … Continue reading The Power of Public Relations: How does earned media really work?
For more than a decade, The Comm Entrepreneur blog has published a new post every Monday morning without disruption or delay. No vacation, holiday, maternity leave, or anything else has prevented me from sharing new and insightful ideas on my blog and promoting the content across my social media networks. I'm not a slave to … Continue reading Tips for Consistent Blog Writing – How I never missed publishing a post in 10 years
This July marks 10 years since the birth of Bennis Public Relations, Inc. For a few years now I’ve been feeling called to again take a leap in scaling my business in new ways, but this year that feeling has turned into a vision fueled by a commitment to bring it to life. I'm grateful … Continue reading The 10-Year Itch of Entrepreneurship
Before we sign off on this year and look to a brighter and hopefully less dramatic new year, let's take a look back and revisit the most popular blog posts shared in 2020 on the Bennis Inc blog. Despite the trying times, many good things came out of this year, including new experiences that have … Continue reading Most Read Blog Posts of 2020
When COVID-19 hit, it caused a major shift in just about every aspect of our lives. One critical area was our expectations of technology and how it should meet our every desire quickly, easily, flexibly, and consistently. Ha! Weren't we in for a reality check? Don't get me wrong, the technology that exists to serve … Continue reading The (Often) Thankless Job of Technology
The following post comes to us from Brittany Wolfe, full-time blogger and professional writer. Brittany can be reached at firstname.lastname@example.org. SEO has become the new sensation to the marketing world. However, there must be several people who are out to find the answers as to what makes an SEO firm so unique that the small … Continue reading What Makes an SEO Company so Special for a Small Business (Contribution from Brittany Wolfe)
When maintaining a company website, you don’t want to push out content blindly. Your marketing budget is not best spent on maintaining an online presence just for the sake of it. Rather, you want to strategically select your content to drive engagement and ultimately conversion. Remember, the goal of your website is to generate leads, … Continue reading The Best UX and SEO Practices for Your Multimedia Content
Last week on the Bennis Inc blog, we wrote about why the best photographers use the manual settings on their camera. Among the benefits, was that you gain a lot more control over lighting and are better able to harness the power of natural lighting. To keep our “photography theme” going, we’re now focusing this … Continue reading How to Use Natural Lighting When Taking Photographs