Essential Tips for Building a Strong Brand Identity

In today's competitive world, standing out from the crowd is essential for businesses of all sizes. Building a strong brand identity is one way to do this. A successful brand identity can help businesses create trust and loyalty with customers, differentiate from competitors, and ultimately drive sales and revenue.  Importance of brand identity Before we …

Sudden Drop in Traffic Getting You Down? Check Out These 8 Important Tips

You have probably experienced this before: You logged into Google Analytics for your usual reporting routine and saw an unexpected drop in your website’s organic traffic. While you might feel betrayed, since you have done everything, you can, there are ways to recover website traffic and get back on track. In this article, we are …

6 Things to Keep in Mind When Redesigning a Website

Here's one example of a recent website refresh for my own site! It had been 6+ years and my business structure and brand had shifted. A simple and efficient refresh helped elevate and clarify the brand and core services. Do you feel a longing to give your website a new look? Or maybe it's a …