Are You Missing Out on the Dream Life You Already Have?

It’s something you’ve likely told yourself often, “It’s just a crazy day…week…month. Once I get through this burst of busyness, I’ll move slower, relax a little, take it easy.” Insert whatever are your most common words of choice, but you get what I mean. This belief is a common lie we tell ourselves because we … Continue reading Are You Missing Out on the Dream Life You Already Have?

Public Relations During the Holidays: How to Grab the Media’s Attention

For many businesses hoping to share a message during the holiday season, it may feel like issuing a press release or sending out a media pitch will be like screaming into the crowd at a rock concert. There is already so much noise in the atmosphere that it’s not likely you’ll gain the attention you’re … Continue reading Public Relations During the Holidays: How to Grab the Media’s Attention

6 Signs of a Toxic Professional Relationship

Every so often we must face the telltale signs that a business relationship in our lives is toxic. This is more than just a difference in personality or communication styles. Professional relationships can move from "Well, you're not quite my cup of tea but we can find common ground in working toward the same goal." … Continue reading 6 Signs of a Toxic Professional Relationship

Life’s Meaning vs. Purpose: Giving Away Your Gift

Have you ever struggled with the question of whether what you're doing in life matters? Is how you're spending your hours moving you forward or making a difference? Have you ever felt the weight of worry or discontentment on your shoulders as you compare your accomplishments against others you see on social media or in … Continue reading Life’s Meaning vs. Purpose: Giving Away Your Gift

Guide to Crafting an E-Commerce Customer Service Strategy

Now that more people are spending longer hours at home, the convenience and ease of shopping online have become a life-saver and a go-to method for a significant majority. However, with so many players in a saturated industry, it has become more challenging for e-commerce players to stand out amongst their competitors. So, how do … Continue reading Guide to Crafting an E-Commerce Customer Service Strategy

Integrity: The Single Most Important Quality in Business & Life

When asked, "What is the most important quality you want to find in another person?" You may first consider the context. Is this someone you're doing business with, working for, married to, or following under their leadership? It would appear that depending upon your relationship with a person, your view of their most important quality … Continue reading Integrity: The Single Most Important Quality in Business & Life

How to Properly Market Your Brand on Instagram (Guest Contribution from Jennifer Hahn Masterson)

The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer's best advice on how to properly market your brand on Instagram. Thanks to the modern era that we’re living in, and the technology that’s evolving day by day, we have an opportunity … Continue reading How to Properly Market Your Brand on Instagram (Guest Contribution from Jennifer Hahn Masterson)

The Professional Way to Deliver Hard News

The hard truth is that at some point in your professional career you will need to deliver news that is negative, critical, or disappointing to someone else. We are humans, after all. This means we're going to make mistakes and continually adjust from the steep learning curve that is life. Being perfect in an effort … Continue reading The Professional Way to Deliver Hard News

Appealing to Culture: How to Effectively Reach Small and Diverse Markets

Over the last decade spent at the helm of Bennis Public Relations, I've had the distinct pleasure of working with a vast and varied network of vendors, businesses, organizations, and fellow consultants whose goal is to reach unique markets with highly customized messaging. It's been rewarding to team up with these individuals to craft the … Continue reading Appealing to Culture: How to Effectively Reach Small and Diverse Markets

How To Organically Grow Your YouTube Channel

YouTube is a large social media platform where content creators can upload videos for fun, entertainment, or educational purposes and has close to 2billion users with content ranging from music, how-to videos, and other categories. Growing your YouTube channel may seem hard when your YouTube channel is still new, meaning you have to look for … Continue reading How To Organically Grow Your YouTube Channel