Happy Thanksgiving week! Although Thanksgiving isn’t necessarily my favorite holiday, I love that it kicks off such a joyful time of year. In order to get us in the holiday spirit this week, I wanted to focus on something that combines both public relations and entrepreneurship with Thanksgiving. As it ends up, this is not … Continue reading If My Business was a Thanksgiving Table
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Next month it will be … Continue reading PR Doesn’t Really Save Lives – Or Does It?
When you have a story, announcement, or piece of news to share – you want other people to care about it too! And one powerful way to spread the word is to have your story featured in the media. This can look like a feature story, interview, op-ed, or quote in a larger news story. … Continue reading How to Make the Media Care About Your Story
The world continues to grapple with the COVID-19 pandemic. It has affected countless lives and brought about a new reality that people around the world are still trying to make sense of every day. With no telling how or when the pandemic will "end", the future is never felt more volatile. Unfortunately, uncertainty is never … Continue reading How Businesses Can Get Ready for the Post-Pandemic Economy
Small business owners need to consider various payments method for their customers. Read the Blog to know why to offer virtual payment options to customers.
Now that more people are spending longer hours at home, the convenience and ease of shopping online have become a life-saver and a go-to method for a significant majority. However, with so many players in a saturated industry, it has become more challenging for e-commerce players to stand out amongst their competitors. So, how do … Continue reading Guide to Crafting an E-Commerce Customer Service Strategy
The following post comes to us from Jessica Fender, an experienced marketer and blogger who has been writing professionally for 3+ years and enjoys sharing her expertise with others. When you decide to become an entrepreneur or manage your own business, you know that you need to be visible on social media to have success. While the … Continue reading Writing Social Media Business Messages: 5 Essential Tips (Guest Contribution from Jessica Fender)
Domain authority shows the standing of your website in the digital realm. Websites that have a higher domain authority rank high on the search engine. This position on SERPs increases organic traffic and conversion rates. Moz first brought this metric into existence. However, other software organizations followed suit by developing similar systems to rank websites … Continue reading Five Effective Ways to Boost Your Website’s Domain Authority
The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. If you’ve ever uttered the words “Hey Google, can you set my timer for ten minutes?” you’ve already had the benefit of experiencing some level of … Continue reading Benefits of Workplace Automation in 2021 (Guest Contribution from Keith Coppersmith)
Simply put, Google is designed to give the most accurate results every time someone looks up something - anything, really. To ensure that this search engine powerhouse provides the best information possible, it introduces periodical algorithm updates. In turn, webmasters, bloggers, and marketers have to follow these changes if they wish not to lose their … Continue reading How to Use EAT to Outrank Your Competitors on Google
The Comm Entrepreneur 