Appealing to Culture: How to Effectively Reach Small and Diverse Markets

Over the last decade spent at the helm of Bennis Public Relations, I've had the distinct pleasure of working with a vast and varied network of vendors, businesses, organizations, and fellow consultants whose goal is to reach unique markets with highly customized messaging. It's been rewarding to team up with these individuals to craft the … Continue reading Appealing to Culture: How to Effectively Reach Small and Diverse Markets

Importance of Employee Education for Cybersecurity (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. The average global cost of a data breach in the last five years has increased to$3.92 million, and the numbers keep climbing. It is important to … Continue reading Importance of Employee Education for Cybersecurity (Guest Contribution from Keith Coppersmith)

Tips for Planning a Successful Business Conference

Event planning is a complex and extremely detail-oriented field. People devote their whole careers to mastering the talent of bringing together well-executed and well-attended events from weddings, birthdays, and social celebrations, to conferences, conventions, and business meetings. And the extensive list goes on…and on. Throughout my career, I’ve had the pleasure (and sometimes the headache) … Continue reading Tips for Planning a Successful Business Conference

37 Questions Every New Communications Grad Wants Answered

Earlier this month I had the pleasure of heading back to my Alma mater, Penn State for the spring meeting of the Alumni Society Board on which I currently service as the Outreach Chair. In addition to much "official  business," I enjoyed many authentic interactions with students, faculty, and other alums. This time around, it … Continue reading 37 Questions Every New Communications Grad Wants Answered

Why Successful Business Owners Need a Background in Marketing (Contribution from Jock Purtle)

The following post comes to us from internet entrepreneur, Jock Purtle, who is founder of Digital Exits, a company specializing in the buying/selling and appraisal of online businesses. This article is based upon his entrepreneurial experience.   Why Successful Business Owners Need a Background in Marketing Being successful in the business world means so much … Continue reading Why Successful Business Owners Need a Background in Marketing (Contribution from Jock Purtle)

Top Things Every College Student Needs to Do Before Graduation

A few weeks ago I had the pleasure of working with some Penn State undergrads to mentor them on the steps they should take right now to better position themselves for a career in the field of communications. I will tell you that the post-graduation job hunt was rough when I was in school, and … Continue reading Top Things Every College Student Needs to Do Before Graduation

3 Qualities of a Great Photograph

Photography, just like any other form of art, is subjective. Individually, we each have our own preferences which can be seen in the type of photographs we take as well as the art we choose to hang on the walls in our homes. So how can you select an image to represent your business or … Continue reading 3 Qualities of a Great Photograph

4 Reasons to Keep an Updated Resume – Even When You’re Not Looking for a Job

If you’ve been settled into your current job, even for just a year, it may be time to revisit and update your resume. You might be thinking “Why would I spend my time on that? I enjoy my job and have no plans to leave anytime soon.” Unfortunately, our economy and personal situations are equally … Continue reading 4 Reasons to Keep an Updated Resume – Even When You’re Not Looking for a Job

How to Get Comfortable with Getting Personal on Social Media

If you’ve taken notice of how your personal social media accounts engage far more interactions than your business accounts – you’re not the only one. In particular, Facebook continues to make major changes to their algorithms that determine whether or not your content appears in people’s newsfeeds. The bottom line is that business pages are … Continue reading How to Get Comfortable with Getting Personal on Social Media

Life Lesson: 5 Ways to be Your Own Advocate

Throughout my life, I’ve learned a time or two – the hard way – that no one else is going to seize opportunities for you or voice your opinion. You must be your own advocate. My most vivid memory of this life lesson was on the campaign trail in my former career. Our candidate was … Continue reading Life Lesson: 5 Ways to be Your Own Advocate