Content Creation Isn’t Always Glamorous: 5 Things You Need to Know (Guest Contribution from Indiana Lee)

The following post comes to us from Indiana Lee, a writer, reader, and expert on business operations, leadership, marketing, and lifestyle. Keep reading to learn her personal perspective on content creation in today's changing world. There are over 50 million people who consider themselves to be content creators across the globe. Some are more successful …

How to Get People to Respond to Your Emails

“Circling back…” “Just checking in with a friendly reminder…” “In case this ended up in spam…” Sound familiar? We’ve all had to send these types of replies to messages that have gone unanswered. I’m not talking about mass sales emails with a “spray and pray” strategy, but rather those person-to-person, important messages where a reply …

The Secret to Great Email Subject Lines

I have written quite a few marketing emails for clients and one of the most critical questions I must consider is what type of subject line will yield the highest engagement (i.e. open rate). There are many schools of thought here. In all my research, I've found exhaustive breakdowns, trends, data, and recommendations from various …

Avoid Making These 6 Mistakes With Your Holiday Promotions!

We are in the thick of the holiday season which means we are being bombarded by sales and promotions from every angle. Mailed flyers and magazines, emails and social media advertisements all contribute to the noise and whirlwind of the holiday season. If your business is planning to run a holiday sale, be sure to …

Clearing Out the Mental Clutter

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Simply put, clutter is stuck …

The Two-Day Truce: Reclaiming Respect for the Weekend

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that's been shared. Enjoy this month's treasure - and if it inspires you - be sure to share it with family and friends! I can’t be the only …

The Most Effective Way to Follow-Up

There’s one exclamation that I’m sure to say at least once a week (often with my hands on my head for emphasis). “I spend WAY too much time following-up with people!” How many of you share my grief? I can’t stand the blazing bold font of an email message that’s not yet been answered. If …

The 11 Most Annoying Email Personalities

Proper email etiquette is an acquired skill and one we must actively work to maintain. Communicating with someone who lacks this etiquette can be one of the most frustrating experiences for any professional. A few of your most frequent offenders might be coming to mind right now. You know who they are. They’re the people …

Clearing Out The Mental Clutter

Simply put, clutter is stuck energy. It’s a clog in our mental piping that prevents us from working, communicating and acting as effectively as we could. There are more than enough mental-clearing techniques to help us relax and refocus, but these don’t address the ways in which we rebuild the same cluttered mind every day. …

Post-Vacation Panic: Tackling the Mountain of Emails

It feels great to be back! I hope you enjoyed a relaxing long weekend and celebration of Labor Day. But I hope you haven't enjoyed (too much) the small pause from the Bennis Inc Blog - because I'm excited to hit the ground running with some new posts I think you'll really enjoy. A two …