The Secret to Great Email Subject Lines

I have written quite a few marketing emails for clients and one of the most critical questions I must consider is what type of subject line will yield the highest engagement (i.e. open rate). There are many schools of thought here. In all my research, I've found exhaustive breakdowns, trends, data, and recommendations from various … Continue reading The Secret to Great Email Subject Lines

Avoid Making These 6 Mistakes With Your Holiday Promotions!

We are in the thick of the holiday season which means we are being bombarded by sales and promotions from every angle. Mailed flyers and magazines, emails and social media advertisements all contribute to the noise and whirlwind of the holiday season. If your business is planning to run a holiday sale, be sure to … Continue reading Avoid Making These 6 Mistakes With Your Holiday Promotions!

Clearing Out the Mental Clutter

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Simply put, clutter is stuck … Continue reading Clearing Out the Mental Clutter

The Two-Day Truce: Reclaiming Respect for the Weekend

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that's been shared. Enjoy this month's treasure - and if it inspires you - be sure to share it with family and friends! I can’t be the only … Continue reading The Two-Day Truce: Reclaiming Respect for the Weekend

The Most Effective Way to Follow-Up

There’s one exclamation that I’m sure to say at least once a week (often with my hands on my head for emphasis). “I spend WAY too much time following-up with people!” How many of you share my grief? I can’t stand the blazing bold font of an email message that’s not yet been answered. If … Continue reading The Most Effective Way to Follow-Up

The 11 Most Annoying Email Personalities

Proper email etiquette is an acquired skill and one we must actively work to maintain. Communicating with someone who lacks this etiquette can be one of the most frustrating experiences for any professional. A few of your most frequent offenders might be coming to mind right now. You know who they are. They’re the people … Continue reading The 11 Most Annoying Email Personalities

Clearing Out The Mental Clutter

Simply put, clutter is stuck energy. It’s a clog in our mental piping that prevents us from working, communicating and acting as effectively as we could. There are more than enough mental-clearing techniques to help us relax and refocus, but these don’t address the ways in which we rebuild the same cluttered mind every day. … Continue reading Clearing Out The Mental Clutter

Post-Vacation Panic: Tackling the Mountain of Emails

It feels great to be back! I hope you enjoyed a relaxing long weekend and celebration of Labor Day. But I hope you haven't enjoyed (too much) the small pause from the Bennis Inc Blog - because I'm excited to hit the ground running with some new posts I think you'll really enjoy. A two … Continue reading Post-Vacation Panic: Tackling the Mountain of Emails

Helping Your Small Business Cast a Big Shadow: My top free resources for new businesses

I’m always thrilled to stumble upon a web site, phone app or piece of technology that is designed to help a small business give the image of a large corporation. Small businesses don’t have the disposable income or office structure to support the expense of big machines like faxes and scanners, to purchase multiple business … Continue reading Helping Your Small Business Cast a Big Shadow: My top free resources for new businesses

The Two-Day Truce: Reclaiming Respect for the Weekend

I can’t be the only one to confess that my blood pressure raises and eyes dilate when I hear the all too familiar “Ding!” of my phone when a new email comes in. I’m like one of Ivan Pavlov’s dogs, except instead of salivating, I’m overcome with the urge to immediately check my phone and … Continue reading The Two-Day Truce: Reclaiming Respect for the Weekend