I have written quite a few marketing emails for clients and one of the most critical questions I must consider is what type of subject line will yield the highest engagement (i.e. open rate). There are many schools of thought here. In all my research, I've found exhaustive breakdowns, trends, data, and recommendations from various … Continue reading The Secret to Great Email Subject Lines
We are in the thick of the holiday season which means we are being bombarded by sales and promotions from every angle. Mailed flyers and magazines, emails and social media advertisements all contribute to the noise and whirlwind of the holiday season. If your business is planning to run a holiday sale, be sure to … Continue reading Avoid Making These 6 Mistakes With Your Holiday Promotions!
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Simply put, clutter is stuck … Continue reading Clearing Out the Mental Clutter
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that's been shared. Enjoy this month's treasure - and if it inspires you - be sure to share it with family and friends! I can’t be the only … Continue reading The Two-Day Truce: Reclaiming Respect for the Weekend
Proper email etiquette is an acquired skill and one we must actively work to maintain. Communicating with someone who lacks this etiquette can be one of the most frustrating experiences for any professional. A few of your most frequent offenders might be coming to mind right now. You know who they are. They’re the people … Continue reading The 11 Most Annoying Email Personalities
Simply put, clutter is stuck energy. It’s a clog in our mental piping that prevents us from working, communicating and acting as effectively as we could. There are more than enough mental-clearing techniques to help us relax and refocus, but these don’t address the ways in which we rebuild the same cluttered mind every day. … Continue reading Clearing Out The Mental Clutter
I’m always thrilled to stumble upon a web site, phone app or piece of technology that is designed to help a small business give the image of a large corporation. Small businesses don’t have the disposable income or office structure to support the expense of big machines like faxes and scanners, to purchase multiple business … Continue reading Helping Your Small Business Cast a Big Shadow: My top free resources for new businesses
I can’t be the only one to confess that my blood pressure raises and eyes dilate when I hear the all too familiar “Ding!” of my phone when a new email comes in. I’m like one of Ivan Pavlov’s dogs, except instead of salivating, I’m overcome with the urge to immediately check my phone and … Continue reading The Two-Day Truce: Reclaiming Respect for the Weekend