Tag Archives: Entrepreneur

The Size of Success: A Profitable Business Doesn’t Require a Big Business

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!

GoldfishWhenever someone asks me what I do for a living, I’m finally at a point in my life where I’m excited and proud to tell them about my entrepreneurial journey and some of the great experiences it has provided along the way.

When I held previous jobs and was asked this same question, I always felt as though I was making excuses, downplaying my position or glossing over my current career to talk about the career I one day aspired to have. It’s an incredible feeling to be living your passion every day as a small business owner, but I believe some misconceptions still exist about our measure of success. This most often rears its head when the inevitable follow-up question to owning my own business is, “How many employees do you have?” The unexpected truth is, it’s just me. I’m a sole proprietor, or S-Corp, and I’m small by my own design.

Small By Design

Not every business will or should follow the template of growing by X number of employees every year. The fact of the matter is that it’s not every business’s model to grow in this direction. Depending upon the service or product, it’s simply not necessary. And if it’s not necessary to have this many employees, why carry the extra overhead and liability?

Outside of my residual monthly clientele, new or one-time projects for which I’m contracted are very unpredictable. In one day I can receive multiple new leads or things can be quiet for weeks. As a business of one, I’m able to tuck my tail and reduce my overhead to nearly zero when I’m in a business building phase. And when I’m swamped with work and requests for services, I can easily call upon my network to contract out certain work that’s more efficiently handled by their expertise.

I love contractors and freelancers for the very same reason I am one to so many businesses. When times are great you can go full steam ahead and as soon as work slows down, you can cut back and preserve precious capital. Bigger businesses can’t do this as easily. They’re stuck with fixed expenses like rent and salaries that need to be paid regardless of cash flow. Another major benefit I see to being a business of one (at least for right now) is that I am accountable to my clients and that’s all. I don’t have to worry about keeping regular office hours to also be accountable to employees. I can travel as I please, work from home, set my own schedule and take vacation without the slightest sense of guilt so long as I maintain my work for my clients.

While being small by design is not a luxury every type of business can afford, I highly recommend enjoying it for as long as you can. So long as you don’t measure your success by the size of your office or staff, this is a very strategic and enjoyable model for an entrepreneur.

The Measure of Success

What do you commonly use as the measure of success for a business? I know before I began my own, I was guilty of asking the common questions of “How many employees do you have?” or “Where is your office located?” to judge the legitimacy of a business. I’ve since had my eyes opened to the endless varieties of business structures that exist and most surprisingly is that I really have not found a strong correlation between size, structure and success. What I have found is a strong correlation between success and the type of leader running the business.

Having been down a similar path, I’m now profoundly more impressed with a small business (especially those consisting of one person) that provides the same perception and level of service as a firm two or three times its size.

At the end of the day – or the fiscal year, rather – the profitability and success of a business is not determined by the number of employees or square footage of your office space. What it is determined by is your drive and dedication to seeking out new clients, providing exceptional service and functioning above the level of your competitors. And for me at least, I can efficiently and comfortably accomplish this right from my home office!

Have you ever owned or worked for a business that was small by design? How did you measure your success if not by the number of employees or size of your office? Share your thoughts with us by commenting below!


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Top 10 Blog Posts on Life and Entrepreneurship in 2017

2017 blog postsHappy New Year! I hope you woke up today inspired to tackle your goals for 2018. Whether it’s kicking a bad habit, taking better care of yourself or going after a new job, everything starts with that first step. I hope I can offer you some motivation to take your first step toward reaching your New Year’s goals and resolutions with a special blog post. I’ve compiled the top articles from 2017 on life and entrepreneurship that you, the readers, helped to show me were among your favorites.

While today is a day to look toward the future, I want you to join me on one last look back at 2017 and the topics that inspired thousands of you to possibly join me on an entrepreneurial journey!

#10 The Benefit of Business Turnover in the New Year

In the business world, it seems like when it rains it pours. Losing a few clients back-to-back can feel like the walls are caving in around you. Will you survive? The short answer is – yes. In fact, business turnover can be a prime opportunity to restructure and rebuild an even better business model that will service you well into the future.

Read the original blog here.

#9 Five Things You Can Immediately Do To Gain More Business

Speaking of rebuilding your business, did you know there are five things you can implement right now to gain more business? No gimmicks, just honest advice. Don’t overlook the low hanging fruit that could be at your fingertips right now!

Read the original blog here.

#8 How to Plan an Event That Inspires Guests

I’ve planned a lot of events throughout my career and have witnessed the stark contrast between events and events designed to inspire their guests. The difference in outcomes is substantial. Whether you’re a non-profit on mission to raise funds or a for-profit business looking to give back to the community, I share my tips for planning an event that inspires guests to act.

Read the original blog here.

#7 How to Win Over a Client in the First Meeting

In business, your first meeting is like a blind date. You and the client both arrive hoping to hit it off, but that doesn’t always happen. In most instances, you are in control to make a good first impression and win over the client in the first meeting. This blog shares how you can do that!

Read the original blog here.

#6 Five Signs a Client is Not a Good Fit for Your Business

As much as you want to win over a client, you don’t necessarily want to work with every client who comes your way. Why? Well sometimes a client isn’t a good fit for your business. Maybe it’s their budget, their values or their attitude. Here are five signs a client is not a good fit for your business.

Read the original blog here.

#5 The Two Week Evaluation Every Entrepreneur Should Take

Are you a business owner/entrepreneur? Then you most definitely want to start the New Year with this two week evaluation. Find out if what you’re currently doing is aligned with what you hope to achieve. Are you happy? Satisfied? Balanced? I know I’ll be starting 2018 with this two week evaluation!

Read the original blog here.

#4 Low Cost and No Cost Business Tools Every Entrepreneur Should Use

This proved to be a very popular blog post in 2017! It seems that most business owners can relate to the topic of wanting to find low cost and no cost tools to help their business run as efficiently and lean as possible. Check out what I use and recommend!

Read the original blog here.

#3 What No One Tells You About a Career in Public Relations

I’ll be honest. When I chose a career in public relations, I really didn’t know what it was. I knew it required writing and communicating, which I love to do. However, there are some significant details about choosing a career in PR that no one told me. It’s likely they didn’t even know what this wild ride would include! So I’ve shared what I learned to hopefully educate some future passionate PR professionals.

Read the original blog here.

#2 Seven Things I Will Never Have as a Business Owner

While owning your own business will provide you with a lot of advantages, there are a few things I know I’ll never have as a business owner. But it’s not all bad! Take a look at what you can expect to kiss goodbye whenever you take the entrepreneurial leap.

Read the original blog here.

#1 How to Create the Job You Want

And the number one blog post from 2017 on life an entrepreneurship was “How to Create the Job You Want!” I’m not surprised. Who wouldn’t want to learn how to take control of their career by creating their dream job? Yeah that sounds glamorous and easy and I caution you that it’s not. However, I share some useful and practical advice for taking the initial steps toward creating a job that you love to wake up to each day.

Read the original blog here.

Which of these top 10 blog posts on life and entrepreneurship inspired you the most? What topics would you like to see me touch upon in 2018? Share your thoughts by leaving a comment below!

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Posted by on January 1, 2018 in Business & Success, Life


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T’was the Morning of Christmas (As Retold by a Mom and Entrepreneur)

T’was the Morning of Christmas

christmas break

(As retold by a mom and entrepreneur)

T’was the morning of Christmas, when all through the house
not one electronic was turned on, not even a mouse.
Their cords were wrapped up in the corner with care,
in hopes that I had strength to leave them there.

My babies were nestled all snug in their beds,
while visions of toy trains danced in their heads.
Before too long, they would clamor to the tree,
to assess what Santa brought for the family.

Would I remember how to slow down and soak up the view?
As a mom and entrepreneur, it’s something I don’t often do!
No doubt it would feel different to completely unwind,
what’s the worst that could happen, we’d have a good time?

So from now until New Years, the blog posts can wait
there are loved ones to hug and cookies to bake.
This short disconnect will help creativity to soar
and inspire me to write better than ever before!

Until then, don’t worry what to do with your time,
make your own holidays relaxing as I’ve done mine.
Here’s my final wish before the exit I make,
“Happy Christmas to all, and to all a short break!”

–Adapted from the holiday favorite by Stephanie Shirley
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Posted by on December 25, 2017 in Life


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Entrepreneur at Age 30: Life’s About to Get Good


Today is my 30th birthday. To the vast majority of people, that milestone doesn’t change any aspect about your career. But for me it does. I started my public relations consulting business, Bennis Public Relations when I was 23 years old. In those first few months of stepping out on my own, I also started the blog that you’re reading now.

The most fitting tagline I could think of at the time for my blog was “The World As Told By a Twenty-Something Entrepreneur.” I didn’t know where this leap of faith would take me, so I was hardly worried about what would happen when this tagline was no longer true of me or my business. I just wanted to survive my first year of taxes!

Six and a half years later, I’ve done more than just survive. I’ve surprised myself in more ways than I can count, and I’m fortunate to say the entrepreneurial journey is the path I’m meant to be on for the rest of my foreseeable future. However, this year presents me with a unique challenge. I need to take a step back, reflect on how far I’ve come, and embrace a new mindset that progresses beyond the twenty-something entrepreneur I was when I first started the business.

Bennis Inc Old Tagline

Sure, I could keep things simple and update the decade to “thirty-something,” but what fun is that? Rather, I want to share with you the thought behind what will become my new tagline and my new mantra for my personal and professional brand. I want to pull back the curtain and give you insight into how I’ve developed and re-developed my business model over the years, how I’ve had to pivot, pause, leap and stretch.

Will you join me as I relive a little of my entrepreneurial “dance?”

Getting Comfortable with Being Uncomfortable

In the first year or so of starting my own business, I had to get comfortable with being uncomfortable. By that I mean I learned to live lean! I canceled cable and internet and worked out a deal with my neighbor to share his WiFi so we both saved on cost. I took on odd jobs in my spare time to help make ends meet. I tightened my budget in a lot of creative ways, all for the reward of starting my own business.

I may have been young at the time, but I was wise beyond my years for doing this. A lot of people don’t want to sacrifice the little luxuries of right now for the ability to afford far greater luxuries in the future. My business was my baby and I was willing to do whatever I had to do to help it grow.

Using “Young” to My Advantage

Throughout my twenties, I felt like I needed to constantly prove to people that my age was an advantage. I’ve witnessed many businesses who simply like the idea of hiring an older PR consultant because they feel as though age alone qualifies someone as being more experienced and knowledgeable in their field. This couldn’t be further from the truth.

I was strategic about calling out my age and positioning it as one of my greatest strengths. In my biography, on my website and in client meetings I made sure to align my youth with the concept of new energy, innovation, fresh ideas, cutting-edge technology and a different way of thinking. Again and again, I was able to build confidence in my clients and win their business over other consultants who were easily twice my age.

Learning that Responsiveness is Unique

As I grew my business, I felt like I really hit a tipping point when I focused on providing quality, reliable service. It sounds so simple, but it was a huge point of differentiation for me. Being responsive to my clients and delivering good, fast service helped me to substantially grow my book of business.

These satisfied clients turned into ongoing retainers and also my best form of marketing. Nearly 90% of my clients are word of mouth recommendations in some form. That’s powerful! Not only do recommendations result in very qualified leads, these businesses tend to share the same values as my existing clients who are a pleasure to work with.

The bottom line: If you are responsive, attentive and reliable, you will instantly set yourself apart from the majority of other businesses out there! It’s a disappointing truth I have used to my advantage.

Increasing My Value, Increasing My Bandwidth

About two years in, I had built up a good book of residual business and my brand was growing. In order to continue to take on more clients I needed to do one of two things. I needed to raise my prices or hire employees. I had no interest in splitting profits and managing employees, so I needed to re-evaluate my rates to determine what was fair to both me and my clients. It’s a delicate balance. If you charge too little for your time, you’ll have plenty of business but still be dissatisfied with your earnings. If you charge too much for your time, you’ll turn away good customers. And the customers who do hire you at this premium price will want the moon and the stars. So how did I manage this?

Every year my hourly rate goes up by $5. This becomes my new base rate for all new clients. For existing clients, I honor the rate I gave them when they initially signed into their contract. So long as they maintain or increase their level of services with me, they get the benefit of this rate. If they choose to pause or decrease services, their new contract will be at my current market rate. Make sense?

By implementing this new policy, I was able to give my loyal clients the benefit of great rates that aren’t arbitrarily raised on them each and every year. That’s way better than a box of chocolates at Christmas! In return, they give me the benefit of consistent business. My annual $5/hour raise covers inflation and the growing demand for my services that keeps me at market rate.

Forming Strategic Partnerships

By 2015, I found a whole new untapped potential for my business and that was strategic partnerships. Through my network, I was introduced to an advertising agency, media firm and government relations firm, all of whom are now my strategic partners on an ongoing basis. How it works is that I am often called upon to offer my public relations services to their clients as an enhancement to the services they provide. They pay me (directly) by the hour or by the project and their client in turn pays them. For some of my partners, I use their business’s email address and business cards, giving them the benefit of the appearance of a larger in-house staff. For others, they prefer me to work with all clients directly, under my name and entity. Both work for me!

Through my strategic partnerships, I am able to work with huge corporations and associations that I could never tackle alone. When we combine our resources and expertise, we provide a full menu of services that directly compete against the region’s largest agencies that have way more red tape and overhead. It’s the best of both worlds for our clients: they get everything they want under one “roof” at a highly competitive rate. And it’s the best of both worlds for my partners and me: I get a constant stream of new work at my market rate and they get to make a little off the top.

Refining My Sales Process

For many consultants, the hardest part of growing a business is refining the sales process so that it’s efficient and consistent. Personally, it was for me. I would struggle to leave a client consultation with a clear path for how to proceed. How do I structure the proposal? What if the client wants to haggle prices? It wasn’t until about the last year or so when I finally felt like I had a clear sales process that allowed me to craft quick proposals that resulted in signed contracts in a matter of a few days.

I recently outlined a lot of my tips for achieving this. Now I leave client meetings in control of the next step and with the promise to deliver a proposal to them the same-day. If you choose to embrace a similar sales process to mine, you will be amazed by how much time and energy you were putting into proposals that simply didn’t need it. If anything, all that extra “fluff” was a distraction from what you were really trying to sell them. Trust me on this one.

Planning for the Future

What does the future hold for me? I’m a PR consultant not a fortune teller, how should I know? But in all seriousness, I do have a strategic plan for my future and that’s to continue to forge more large-scale partnerships with other businesses who want to offer their clients the service of public relations and strategic communications. I plan to selectively work with fewer, but larger clients who are on annual and quarterly retainers. I plan to continue to take on one-time projects as I desire as a means to help small businesses grow. And I plan to cut back to a 3-day work week, when reasonable, and enjoy more time spent on vacation and with my family.

It’s beyond measure the amount of hard work, drive and sacrifice it’s taken to get me to this point, but at the same time I feel I was also in the right place at the right time for much of this to happen. As the philosophical saying tells us, “Luck is when preparation meets opportunity.” I suppose this quite rightly sums up my entrepreneurial journey thus far.

Having shared with you some of the most significant moments I’ve experienced in my career as a “twenty-something entrepreneur,” I now want to share with you my new blog tagline as I enter this next decade of life.

Passionately Communicating My Entrepreneurial Journey

This new tagline will suit me for the rest of my life. I’m passionate about communicating, in every form you can imagine. My blog is just one way in which I can give you a window into my entrepreneurial journey which I plan to be on for a long time.

Though it’s bittersweet to close the chapter on my twenties, a time in which I took risks, hustled hard and learned a lot about myself, I realize that I plan to keep doing exactly that in my thirties….forties….fifties…you get the idea.

Whether this is your first visit to the Bennis Inc. blog, or you’re one of my loyal subscribers, thank you for being here and stay tuned. Life’s about to get good!


Posted by on December 18, 2017 in Business & Success, Life


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Strategic Communications for Crowdfunding Campaigns(Contribution from freelance writer Jenny Holt)

The following post comes to us from Jenny Holt, who left her HR career behind to pursue freelance writing and to spend more time with her young daughters at home. This article is based upon her own entrepreneurial journey and communication expertise.

People crowd

Few things are more disappointing in the life of an entrepreneur, than having a brilliant idea that never makes it off the ground. Research shows that 82% of businesses can fail to bring in enough funding to sustain themselves, forcing them to close down because they simply didn’t have the investment they needed for take-off. Crowdfunding, via websites like Kickstarter and GoFundMe, have made it far easier to raise money for a startup, yet with the plethora of startups and new businesses competing for the attention of investors, strategic communication strategies are key.

Does a Jack of All Trades Truly Exist?

You may have a brilliant tech idea or invention, yet struggle to find the right way to share your passion for your product or service with others. Telling your story is one of the most important considerations when starting a business or commencing a crowdfunding campaign. You need to let potential investors know the market need you are fulfilling, why you believe your idea is unique or better than what rival businesses are offering, and why you need a specific amount of funds. You will need professional looking imagery, a catchy video, scripts that succinctly cover all the important points and set you apart as a forward-thinking brand. For all these reasons, you should consider investing in a strategic communication specialist.

One of the biggest mistakes companies make is cutting back on marketing costs when their budget is low. It is precisely at this point in time (when you have yet to build brand awareness and a client base) that you need to get word out to your target audience – slick, professional communication is vital if you want to stand out from the rest of crowdfunding campaigns, many of which will also offer interesting ideas and offer to fill existing gaps in the market.

Learning Skills vs Outsourcing

Strategic communications will help you once your crowdfunding business attracts investors  and you take your first steps towards bringing your idea to life. To make it in business, notes Forbes, you need these top seven marketing skills: SEO, HTML, WordPress, video, design, and SQL. If you are a sole proprietor or part of a very small team, how many of these can you realistically master? Outsourcing time-consuming jobs such as SEO, content writing or design, will give you time to leave a personal mark on your website, for instance, by contributing regularly to your blog. A large percentage of crowdfunded campaigns flop because teams lack specialized skills. When calculating the investment amount you need, make sure to include a budget for marketing, design, and other specialized areas you don’t master yourself.

Because the success of a crowdfunding campaign depends on its ability to attract interest and inspire potential investors, strategic communications – with the right content, visuals and style – needs to be a priority. Startup and small business founders should avoid taking on more key roles than they are prepared for, opting to rely on professional communications providers so they can concentrate on their area of expertise: ideas.

Do you agree that strategic communications is critical to the success of a crowdfunding campaign? Do you have a personal experience to share that demonstrates this? Join in the conversation by leaving a comment!


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7 Tips for Writing Faster Client Proposals

7 Tips for Writing Faster Client Proposals

For a business owner, putting together client proposals or customer quotes (whichever applies to your industry) can feel like the bane of your existence some days. If you invest way too much time and energy into your client proposals, that’s time you’re not spending on doing actual work. Moreover, on the chance that client chooses to work with a different business, your time was a complete wash.

So how can you streamline your proposal process? Here are a few tips I’ve picked up along my entrepreneurial journey that allow me to put together just about every client proposal in an hour or less.

  1. Use a standard template.

While every proposal will (and should) be unique, you will save a lot of time and headache by developing and following a standard template. More than just consistent branding, a standard template will guide you with what information to include where. As you build an archive of past client proposals, you can pull entire sections from these, especially if you’re proposing a similar package of services.

  1. Scope the client’s desired services in the first meeting.

During my first meeting with a client, I leave with a pretty well defined scope of services. That’s very intentional on my part. With a narrowed focus on what my client wants, I can quickly and efficiently put together a proposal and email it to them same-day. I’ve found that producing a proposal on the same day of our meeting keeps the momentum going and often leads to a signed contract within a day or two.

  1. If the client doesn’t know what they want, charge to tell them!

If you find yourself in a meeting with a client thinking “They have no clue what they need! Where do I start?” this is a good indication that the first thing you give that client is a strategy. And by give, I mean get paid to create a comprehensive strategic plan. Working with a client to map out their strategic plan will help you see if you work well together. You will also prove the value of your work while outlining the scope of your services moving forward.

  1. Don’t put a price on anything until you agree upon scope.

This is the third point to focus on the importance of scope. Do you get the picture why it’s so important? If not, let me give you one more reason to consider. Say you create a large proposal for a client, throwing in stuff you didn’t talk about and you’re not sure they really want. You put a final price on it and send it over for review. Then the client comes back and wants you to take out what they feel is about “half” of the services and then wants you to also cut the price in half. This could put you in a really tough position!

Maybe the half they removed consisted of the less time consuming services, so it’s not really an even split. Maybe you gave them a slight discount considering they were going to purchase a larger block of your hours. Now you’re in a sticky situation. You either take the work for less than you would like to charge or have to explain to your client why the price is higher than they feel it should be.

Avoid all of this mess by providing your client with an “idea proposal” for them to first prioritize the exact services they are interested in having you quote. Then quote away! You may even consider breaking down the total price into line-items so if your client should wish to remove a piece of the proposal, it’s clearly marked how this will impact the total price. Which brings us to the next point…

  1. Break down the proposal into small line-items and let the client pick and choose.

If your client has a limited budget, but you still want to showcase the full scope of services you can provide, consider quoting the services out as smaller line-items. For example, a client asks for your help with a direct mail piece and new marketing materials, but you know they desperately need a new website and social media overhaul. Include these extra pieces in your proposal so they can see what each will cost.

I most often see one of two things happen. The client is pleasantly surprised by the price and decides to add the extra services in right now or they create room for it in their business’s budget and come back a few months later to complete the extra work. Whether it’s now or later, it is extra business you may not have gotten unless you presented it!

  1. If the client’s deliverables will vary each month, simply sell blocks of your time.

For a few of my clients, their strategic communication needs ebb and flow from month to month. One month we might focus all of our hours on a single, large project. The next month there may be several smaller projects that take up our time. For these clients, I simply sell them a block of hours that they can apply however they wish. If an urgent project comes up, we can shift the focus of our monthly hours or they can add hours to their retainer. The best part is that presenting this option is a very simple proposal to put together! I show my standard hourly rate and then the various discounts per hour they will receive based upon the quantity they pre-purchase.

  1. Put a 30-day expiration date on all proposals.

Finally, I highly recommend placing an expiration date on all of your proposals. You can determine how strict you want to be, I personally say 30 days from the date the proposal was delivered. The benefit of doing this is two-fold. First, you add a sense of urgency for the client. They realize that if they wait beyond that 30 days, you may take on a different client in their place and no longer have the bandwidth to accommodate their work. This results in closing the contract sooner. Second, you reserve the right to issue a new proposal once that 30 days has passed. If there is higher demand for your time, your price will likely increase. This is a standard practice many industries use and you should too!

To bring it all back together, the key to writing faster client proposals is to be efficient and strategic in your first meeting with the client to leave with a prioritized list of what they want. You also want to develop a standard template, use pieces from past proposals where applicable, and be careful about how you structure your pricing so that you don’t back yourself into a corner. Finally, protect your time and add a sense of urgency to your proposal by setting an expiration date.

What tip for writing faster client proposals did you find most helpful? Or do you have another tip to share? Join in the conversation by leaving a comment!

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Posted by on November 20, 2017 in Business & Success


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Dear New Entrepreneur…A Letter to My Younger Self

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


Credit: Perry Media Group where I am proud to be a part of the “Mom Squad” team of fellow communication consultants.

It was July 2011 when I handed HR my two-week notice. I still have this simple letter, modeled after a template I found online when I googled “professional resignation.” I put no more effort into creating this life-changing document than I had put into what was supposed to be my “dream job” for the past 4 months.

Before taking the entrepreneurial leap to start my own Public Relations consulting business, I worked in the Pennsylvania Department of Health, Office of Legislative Affairs. The title and the perception were the only things remotely impressive and glamorous about this job, I assure you.

My tiny cubicle, stable salary and paid time off, while a luxury for most fresh college grads, all contributed to creating a comfortable prison that just might have kept me locked away until I earned my vested retirement, had I not longed for so much more.

Blame it on my entrepreneurial spirit – or foolish confidence, but I was willing to walk away from the guarantee of a stable, but unfulfilling, career for the chance at creating something so much greater.

Nearly seven years later, I thank this young entrepreneur who wasted no time pursuing her dreams. Every day I work to make her sacrifices and uncertainties worth something by continuing to grow this business while never slipping back into the monotony of a career I don’t truly love.

Like most entrepreneurs, I wish I could somehow equip my younger self with the wisdom I’ve since gained from years of experience. Though I can’t, I can hopefully inspire other new entrepreneurs to take the leap – and maybe, just maybe – change the world…or at least their own!

Dear New Entrepreneur:

I know you’re busy, and likely skeptical about the advice I want to give you, so I will get straight to the point. You know a lot; a lot more than you might give yourself credit for right now, but that doesn’t mean you can’t stand to learn a few things from a fellow entrepreneur who is a few years ahead of you on this journey.

I’m not trying to tell you what to do – I know that’s exactly what you’re trying to escape. But I would like to tell you that you’re on the right track, your gut is your best navigation device and the passion you feel today will continue to grow, despite what people may try and tell you. Please read on. I promise it won’t take long and it just might be that reassurance you’re so desperately looking for right now.

My advice to you, new entrepreneur is this…

Office space and employees don’t determine your success.

Right now you may be working from home as a sole proprietor just waiting for your first chance to lock into a commercial lease and hire your best friends. Stop looking for ways to tie yourself down and add to your overhead. This is everything you ran away from in corporate America. Learn to love the freedom and efficiency of working from home with no one to answer to but yourself. Hire fellow contractors only as you need them, get to know the best coffee shops to hold client meetings and enjoy keeping so much more of your salary – and sanity.

It’s okay to walk away from a “bad” client…even if you really need the money.

Go with your gut here. If a client tries to undercut your pricing or negotiate you into a corner, be willing to walk away. There will always be more, I promise. Yeah, you could really use the money…you always will be able to “really use the money.” The drawbacks to taking on a client that is a bad fit for your business will always cost you more in the long run than they’re willing to pay. Set boundaries and respect your values. You will learn to appreciate those “good” clients so much more!

You will always be surprised by those who want to see you succeed…and those who do not.

There will always be “friends” who you think will support you way more than they actually do. It will hurt and may make you question your decision to become an entrepreneur. Your decision is not what you should be second-guessing, rather it’s your friendship with this person. But don’t take it too hard; there will also be people you barely know that will rise up as your greatest cheerleaders. Appreciate these people and do the same for them in return!

Basic skills, like mail merging and stuffing envelopes, will be just as important five years from now.

When I first started out, I thought someday I might hire someone who would send my invoices, set meetings on my calendar and answer my phone calls. Five years later and the most capable person to handle these tasks is still me. These basic skills will always be important for running your business. Stay as hands on as it makes sense. Don’t outsource something just because you think you’re above it. Keep your overhead – and your ego – in check.

Make friends with your competition.

You will meet many other businesses along your journey that appear to do exactly what you do. Before you choose to secretly stalk their social media accounts and compare your client list, sit down and get to know them! Learning more about businesses I once deemed as competition has helped to create some of the best “power partnerships” I have. It’s amazing how once you really get to know about each other and the ideal client you are each hoping to find, you will realize you don’t overlap at all. Rather, you are great referrals for one another that can work together to help you both thrive.

Never make excuses

Mistakes will happen. Hopefully they are small, but they also might be big. No matter the size or scope, take ownership of any mistake and never make excuses. If something was truly a mistake or oversight, you have nothing of which to be ashamed. We are fallible humans, even us entrepreneurs. A reasonable client will understand this simple truth, as they are bound to make a few mistakes too. You will build credibility and trust if you own up to a mistake quickly and openly without blaming it on something, or someone else.

Only you can determine what you are worth

Deciding how you will price your services will be one of the hardest parts of running your business. You will have moments when you feel horribly underpaid and moments when you question whether you’re asking for too much. My best advice is to be strategic and remain consistent. This doesn’t mean you will (or should) charge the same rates for the rest of your life. Your experience will increase and so should your fees. But developing a strategy for how you will price your projects early on will save you from second-guessing, losing clients and losing income in the future.

Work toward creating a lifestyle, not just a business

In an effort to run a business, it’s easy to make the mistake of letting the business run you. Don’t recreate the same hell you fought so hard to leave to start your entrepreneurial journey. Take time off, travel, spend some money on fun things (all within reason, of course…it doesn’t take much)! Always keep in mind your goal of creating a particular lifestyle – one that affords you to be flexible and fulfilled – not just earning a certain income no matter the real costs.

Begin and end every day with affirmations

The entrepreneurial journey can be rough at times, that goes without saying. Amidst your efforts to be self-motivated and fearless, also take it easy on yourself when you need it. Promise to begin and end every day with affirmations as to all the things you’re doing well and that are going right. It’s easy to forget and take for granted life’s little blessings when you’re so focused on ironing out every wrinkle. Appreciate the small gestures, like a green light when you really need it, that are reasons to smile.

That’s all I have for you, new entrepreneur. It’s not all the advice I could give, but it’s all I feel you really need right now. Remember…after all, you’ve got this!

What piece of advice speaks to you? Do you have other words of wisdom to offer new entrepreneurs based upon your own experience? Join in the conversation by commenting below!


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