6 Different Leadership Styles and How to Use Each One (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Being simply a "boss" is relatively straight forward. You sign paychecks, hire people, let them go, invest, take part in various operations to run your business, then go home and do it all again the next … Continue reading 6 Different Leadership Styles and How to Use Each One (Guest Contribution from Keith Coppersmith)

4 Ways to Build Customer Loyalty Through Your Brand Image (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. The most essential goal of every brand is to ensure customer loyalty, satisfaction and engagement, among other things, of course. It all sounds pretty simple when you say it out loud. But is that really the … Continue reading 4 Ways to Build Customer Loyalty Through Your Brand Image (Guest Contribution from Keith Coppersmith)

If My Business was a Thanksgiving Table

It’s T-minus three days until Turkey Day! Although Thanksgiving isn’t necessarily my favorite holiday, I love that it kicks off such a happy (and indulgence-filled) time of year. I thought in order to get us excited for this special day, I’d focus this Monday’s blog on something that combines both public relations and entrepreneurship with … Continue reading If My Business was a Thanksgiving Table

Best Writing Advice From Ernest Hemingway (Guest Contribution from Laura Buckler)

This week's blog post comes to us from Laura Buckler, a content writer dedicated to the development of digital marketing content. Learn more about Laura in her bio below. Who is better suited to show the way to transfer the written word to a broad audience than Nobel Prize winner, revolutionary journalist, and admired novelist … Continue reading Best Writing Advice From Ernest Hemingway (Guest Contribution from Laura Buckler)

The Paramount Difference Between Simple and Easy

Think about how often we use the words simple and easy interchangeably in our daily language. Phrases like: "It shouldn't take you much time, it's a pretty simple task...." or "That outline will be easy to draw up." These sentences might seem common, even accurate, but are they? Well, it depends. The distinction between these two … Continue reading The Paramount Difference Between Simple and Easy

My Time Management Secrets for Balancing 25+ Client Accounts at Once

It might sound crazy - oh and believe me, some days,  it is - but I average 25+ active client accounts on any given month. If you throw in the various one-time projects and things that go beyond client retainers, then that number can grow to be much higher. Now for the kicker. I also … Continue reading My Time Management Secrets for Balancing 25+ Client Accounts at Once

7 Reasons Why Writing Skills Are Essential for the Entrepreneur (Guest Contribution from Daniela McVicker)

This week's blog post comes to us from Daniela McVicker, blogger, seo specialist, and digital marketer. To learn more about Daniela, read her bio below. There is more to being an entrepreneur than presenting yourself as the owner of a business. The best way to achieve and maintain success is by showing excellence in as … Continue reading 7 Reasons Why Writing Skills Are Essential for the Entrepreneur (Guest Contribution from Daniela McVicker)

8 Years in Business: What I Wish I Would Have Known as a New Entrepreneur

This month, Bennis Public Relations officially turned eight years old! If I'm being honest, I completely missed this milestone on its actually date, and I felt a bit like I missed my child's birthday. After all, this business is my first baby. But before I let myself feel too guilty for being distracted by my … Continue reading 8 Years in Business: What I Wish I Would Have Known as a New Entrepreneur

How a Lack of Innovation Can Cause Business Failure (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Change is inevitable. This statement is true for any business. Some businesses survive longer than others but eventually, they all have to innovate if they want to survive. Innovation was always a part of society; it just … Continue reading How a Lack of Innovation Can Cause Business Failure (Guest Contribution from Keith Coppersmith)