37 Questions Every New Communications Grad Wants Answered

Earlier this month I had the pleasure of heading back to my Alma mater, Penn State for the spring meeting of the Alumni Society Board on which I currently service as the Outreach Chair. In addition to much "official  business," I enjoyed many authentic interactions with students, faculty, and other alums. This time around, it … Continue reading 37 Questions Every New Communications Grad Wants Answered

Why Successful Business Owners Need a Background in Marketing (Contribution from Jock Purtle)

The following post comes to us from internet entrepreneur, Jock Purtle, who is founder of Digital Exits, a company specializing in the buying/selling and appraisal of online businesses. This article is based upon his entrepreneurial experience.   Why Successful Business Owners Need a Background in Marketing Being successful in the business world means so much … Continue reading Why Successful Business Owners Need a Background in Marketing (Contribution from Jock Purtle)

Book Smart vs. Street Smart: What I’ve Learned about PR Outside the Classroom

While I was earning my degrees in public relations and communication from Penn State University, I was already putting these skills into practice for some of my first clients. It’s amazing to look back and realize that real businesses put their trust in a young student who had really just “book smart” PR skills, and … Continue reading Book Smart vs. Street Smart: What I’ve Learned about PR Outside the Classroom

How Public Relations is different than Advertising

So often lines are blurred when it comes to Public Relations and Advertising. While the two certainly overlap, there are distinct differences that determine how and when you should use them in your communications strategy. A solid plan can and should have elements of both, but it’s important to understand their unique roles and seek … Continue reading How Public Relations is different than Advertising

4 Reasons to Keep an Updated Resume – Even When You’re Not Looking for a Job

If you’ve been settled into your current job, even for just a year, it may be time to revisit and update your resume. You might be thinking “Why would I spend my time on that? I enjoy my job and have no plans to leave anytime soon.” Unfortunately, our economy and personal situations are equally … Continue reading 4 Reasons to Keep an Updated Resume – Even When You’re Not Looking for a Job