How to Master Customer Support for your Small Business (Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. How to Master Customer Support for your Small Business Did you know that 51% of customers stop doing business after just one negative experience? Research further shows that businesses lose over $62 billion every year on poor … Continue reading How to Master Customer Support for your Small Business (Contribution from Keith Coppersmith)

Do I Need Advertising or Public Relations?

It’s a really important question – and one that business owners’ return to time and time again. Do I need PR or advertising to grow my business? The answer…it depends! As like most things in life, it’s situational and really depends upon your goal, budget and target audience. In this blog, I break down some … Continue reading Do I Need Advertising or Public Relations?

5 Things My Clients Have Taught Me About Public Relations

Throughout my career as a public relations consultant, sure I’ve taught my clients a lot. But what’s been most surprising is how much they’ve taught me in return! Working in a wide range of industries has afforded me the ability to track some powerful trends and spot inconsistencies that require us to rethink strategies. It … Continue reading 5 Things My Clients Have Taught Me About Public Relations

Tips for Writing Better, Faster Blog Posts

Blogging is more than just a popular pastime, it’s becoming an increasingly important part of brand building and business development. Whether you’ve committed to a daily, weekly or monthly blog, regularly fueling its appetite with quality content can feel like a looming task on your to-do list. So often we don’t stay consistent with publishing […]

Book Smart vs. Street Smart: What I’ve Learned about PR Outside the Classroom

While I was earning my degrees in public relations and communication from Penn State University, I was already putting these skills into practice for some of my first clients. It’s amazing to look back and realize that real businesses put their trust in a young student who had really just “book smart” PR skills, and … Continue reading Book Smart vs. Street Smart: What I’ve Learned about PR Outside the Classroom

The Real Service I Provide to My Clients is Reliability

A question I often receive is what type of services I provide. Well, literally speaking, that’s not a hard question to answer. It’s a blend of communications strategy, content creation, social media, media relations and event planning. But as I tend to do, I have gotten philosophical with my answer. The real service I provide … Continue reading The Real Service I Provide to My Clients is Reliability

Can an Introvert Thrive in a Career in Public Relations?

On several occasions, I’ve blogged about being an introvert and how this personality type impacts my personal and professional life in countless ways. Most people who meet me don’t believe I’m an introvert; after all, I’m not shy. For anyone else who is an introvert, you know that while introverted people can be shy, this … Continue reading Can an Introvert Thrive in a Career in Public Relations?