At 8-years-old my son experienced his first press event to celebrate the more than 8,000 COVID-19 vaccinations the CATE mobile unit disseminated across the Commonwealth of Pennsylvania. Public Relations. By definition, this term and the entire industry can be many different things. Often it's lumped into the large category of communications and outreach, spilling into … Continue reading The Power of Public Relations: How does earned media really work?
When’s the last time you thought about the Law of Diminishing Returns? Whether you’ve intentionally thought about it or not doesn’t really matter because it has been present in your life, regardless. "In economics, diminishing returns is the decrease in marginal output of a production process as the amount of a single factor of production … Continue reading How the Law of Diminishing Returns Applies to Entrepreneurial Success
The following post comes to us from Gemma Reeves, a seasoned writer and aspiring entrepreneur who enjoys creating helpful articles and interesting stories. Learn more about how to connect with Gemma in her author bio below. The internet opened many ways for businesses to thrive in. There are countless channels as to how business transactions … Continue reading 5 Excellent Ways to Get New Customers Online (Guest Contribution from Gemma Reeves)
Double spacing at the end of a sentence is obsolete. I know this will shock many people out there, but it’s a public service announcement that has clearly not been received by many. Why? Grammar changes more than we think, especially thanks to technology. It’s not something our forefathers signed into permanent agreement; it’s ever-evolving. … Continue reading The Most Common Grammar Mistakes and Idioms Corrected
This month, Bennis Public Relations officially turned eight years old! If I'm being honest, I completely missed this milestone on its actually date, and I felt a bit like I missed my child's birthday. After all, this business is my first baby. But before I let myself feel too guilty for being distracted by my … Continue reading 8 Years in Business: What I Wish I Would Have Known as a New Entrepreneur
Outsourcing can be scary. I’ve heard some horror stories of business owners who have outsourced very important tasks to the wrong types of companies. In contrast, I’ve also seen, how certain tasks can be outsourced with extraordinary results that simply could not be replicated in-house for anywhere near the same cost. My advice is to … Continue reading Key Benefits of Hiring a Professional SEO Company to Handle Your Digital Marketing
The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. The number of online stores running today is calculated in tens of millions, and counting, which only goes to show just how popular this particular industry has become over time. However, some companies and entrepreneurs alike are … Continue reading Moving Your Business to the Ecommerce World (Contribution from Keith Coppersmith)
The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. How to Master Customer Support for your Small Business Did you know that 51% of customers stop doing business after just one negative experience? Research further shows that businesses lose over $62 billion every year on poor … Continue reading How to Master Customer Support for your Small Business (Contribution from Keith Coppersmith)
It’s a really important question – and one that business owners’ return to time and time again. Do I need PR or advertising to grow my business? The answer…it depends! As like most things in life, it’s situational and really depends upon your goal, budget and target audience. In this blog, I break down some … Continue reading Do I Need Advertising or Public Relations?
Throughout my career as a public relations consultant, sure I’ve taught my clients a lot. But what’s been most surprising is how much they’ve taught me in return! Working in a wide range of industries has afforded me the ability to track some powerful trends and spot inconsistencies that require us to rethink strategies. It … Continue reading 5 Things My Clients Have Taught Me About Public Relations