How to Get People to Respond to Your Emails

“Circling back…” “Just checking in with a friendly reminder…” “In case this ended up in spam…” Sound familiar? We’ve all had to send these types of replies to messages that have gone unanswered. I’m not talking about mass sales emails with a “spray and pray” strategy, but rather those person-to-person, important messages where a reply … Continue reading How to Get People to Respond to Your Emails

How to Be Respectful of Other People’s Time

Time. It's the one commodity of which we cannot make more. There are some creative ways we can maximize the use of our time, protect it, and even outsource tasks on our to-do list to conserve our time for where we really want to spend it, but the fact of the matter remains. We cannot … Continue reading How to Be Respectful of Other People’s Time

The Modern Guide to Planning a Business Grand Opening Event

Spring is the season for new beginnings, and it certainly feels that way in the local, small business community. It’s a beautiful thing to see so many new businesses opening their door for a fresh start and with great hope for what this opportunity can blossom into! In my work as a public relations consultant … Continue reading The Modern Guide to Planning a Business Grand Opening Event

Should You Outsource Your Content Creation? (Guest Contribution from Jamie McBrien)

The following post comes to us from Jamie McBrien who has over 25 years of experience in organizational transformation, shared services, and outsourcing. Keep reading to learn from Jamie the pros and cons of taking the leap to outsource your brand's content. The marketing world is fast transitioning into the digital sphere and content creation. … Continue reading Should You Outsource Your Content Creation? (Guest Contribution from Jamie McBrien)

Living in the Steady State: How to make consistency a lifestyle

When is the last time you've heard or thought about the term "steady state?" Does this bring you back to high school science? Or maybe it's something you've come to learn as a term that applies to so much more than science, mechanics, and engineering. I hope it's the latter! Being familiar with our individual … Continue reading Living in the Steady State: How to make consistency a lifestyle

How to Make the Media Care About Your Story

When you have a story, announcement, or piece of news to share – you want other people to care about it too! And one powerful way to spread the word is to have your story featured in the media. This can look like a feature story, interview, op-ed, or quote in a larger news story. … Continue reading How to Make the Media Care About Your Story

Confidence Comes From Doing Hard Things

In case you need to hear this today…confidence comes from doing hard things. No one is born with true confidence. Children are a blank canvas – oblivious to real-world experiences until they’re learned. So, at a young age, we try everything without a care or concern to hold us back, and we get hurt…we fail…we … Continue reading Confidence Comes From Doing Hard Things

Unique Benefits of Choosing Solo Entrepreneurship

My senior year of college at Penn State University, I chose to complete my capstone Public Relations project - one that entire semester was centered on - by myself. While other students formed groups to divide and conquer the hefty task list, I was the first and only person to ask my professor if I … Continue reading Unique Benefits of Choosing Solo Entrepreneurship

The Power of Public Relations: How does earned media really work?

At 8-years-old my son experienced his first press event to celebrate the more than 8,000 COVID-19 vaccinations the CATE mobile unit disseminated across the Commonwealth of Pennsylvania. Public Relations. By definition, this term and the entire industry can be many different things. Often it's lumped into the large category of communications and outreach, spilling into … Continue reading The Power of Public Relations: How does earned media really work?

How the Law of Diminishing Returns Applies to Entrepreneurial Success

When’s the last time you thought about the Law of Diminishing Returns? Whether you’ve intentionally thought about it or not doesn’t really matter because it has been present in your life, regardless. "In economics, diminishing returns is the decrease in marginal output of a production process as the amount of a single factor of production … Continue reading How the Law of Diminishing Returns Applies to Entrepreneurial Success