8 Years in Business: What I Wish I Would Have Known as a New Entrepreneur

This month, Bennis Public Relations officially turned eight years old! If I'm being honest, I completely missed this milestone on its actually date, and I felt a bit like I missed my child's birthday. After all, this business is my first baby. But before I let myself feel too guilty for being distracted by my … Continue reading 8 Years in Business: What I Wish I Would Have Known as a New Entrepreneur

5 Tips for Effectively Launching a New Business or Brand

So you’ve put in the hard work to establish the countless details of your new business or brand. Maybe you’re expanding your existing business into a new territory and needed to create a new brand to represent this. Or maybe your existing brand was long overdue for a fresh new look. No matter the reason … Continue reading 5 Tips for Effectively Launching a New Business or Brand

Protecting Your Pitch: How to sell the value of your expertise

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! In the line of consulting … Continue reading Protecting Your Pitch: How to sell the value of your expertise

A Changing Industry: Why Public Relations is Now Personal Relations

Public Relations. When broken down it quite literally means relating (i.e. communicating) with the public. Yet, the term “public” is no longer as fitting as we move into an ever-increasingly personal society where we share intimate information with one another every day. Within our social circles, technology has granted us the ability to know what … Continue reading A Changing Industry: Why Public Relations is Now Personal Relations

Protecting Your Pitch: How to sell the value of your expertise

In the line of consulting work, the pitching process is arguably the most important. Love it or hate it, for a business to survive, you must be good at pitching, pricing and packaging your ideas into an attractive bundle. But even after you spend hours crafting a proposal and researching the most innovative ideas to … Continue reading Protecting Your Pitch: How to sell the value of your expertise