How to Grow Your Small Business with Influencer Marketing (Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. With potential earnings going over thousands per post, influencers are becoming the name of the game in the digital marketing world. Influencer marketing has a staggering 11 times bigger ROI than traditional or offline marketing, as reported … Continue reading How to Grow Your Small Business with Influencer Marketing (Contribution from Keith Coppersmith)

Facebook’s Latest Changes Favors Person-to-Person Contact – and You Should Too!

In a video announcement released by Facebook earlier this month, Mark Hull, Director of Product Management, opens by saying “People come to Facebook to connect with the people who matter to them.” The video goes on to explain that over the next year Facebook intends to implement a series of changes to alter the way … Continue reading Facebook’s Latest Changes Favors Person-to-Person Contact – and You Should Too!

Stop Using These 9 Metrics to Measure Success

Having worked with many, many different clients over the years, I’ve had the benefit of learning how they each run their business and how they quantify success. As you might expect, this is as unique as a fingerprint. However, one thing I did find to be common among the happiest and healthiest businesses was that […]

5 Mistakes New Businesses Make on Instagram

This week we continue our 4-week series in which we cover the top 5 mistakes business make on the most popular social media platforms including Facebook, Twitter, Linkedin and Instagram. We invite you to subscribe and follow along each Monday for quick and valuable tips on how you can avoid making these mistakes and immediately improve your business's … Continue reading 5 Mistakes New Businesses Make on Instagram

5 Mistakes New Businesses Make on Linkedin

This week we continue our 4-week series in which we cover the top 5 mistakes business make on the most popular social media platforms including Facebook, Twitter, Linkedin and Instagram. We invite you to subscribe and follow along each Monday for quick and valuable tips on how you can avoid making these mistakes and immediately improve your business's … Continue reading 5 Mistakes New Businesses Make on Linkedin

5 Mistakes New Businesses Make on Twitter

This week we continue our 4-week series in which we cover the top 5 mistakes business make on the most popular social media platforms including Facebook, Twitter, Linkedin and Instagram. We invite you to subscribe and follow along each Monday for quick and valuable tips on how you can avoid making these mistakes and immediately improve your business's … Continue reading 5 Mistakes New Businesses Make on Twitter