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6 Things You Probably Didn’t Know About Public Relations

6 Things You Probably Didn’t Know About Public Relations

Public Relations can be a vast and confusing field – even to us professionals who work in this very industry each and every day. What is Public Relations, or more importantly, what isn’t? Rather than dig into the deep history, which you can Google online anyways, I thought I’d share six fun facts about things you likely didn’t know about Public Relations. In doing so, I hope you learn a little bit more about the industry and understand how communication is woven into quite literally everything we do.

The Public Relations industry is credited as being 100 years old, but public influence and communications management goes back as far as ancient civilizations.

Some of the most historical figures earned their success by being influential communicators. Really, even today’s current leaders – whether that be in government, business, nonprofit, entertainment or some other industry – have risen to the top through public influence. We are always using PR tactics to communicate with one another (and to essentially get what we want) in our daily lives, we just often don’t think about it that way.

There are 7,000 Public Relations firms in the United States alone.

I don’t know about you, but that number is a lot bigger than I expected. From PR powerhouses that occupy several floors in a skyscraper, to a sole proprietor working from home, Public Relations professionals are often right around your corner. This is all the more reason to seek out their expertise to make the most of your communication efforts!

Public Relations is not a 9-5 job; it’s 24/7.

Though we mostly try and set reasonable “office hours,” we really know that when a task needs done – even if that’s at 2am – we’re going to hop online and do the job. Especially when it comes to crisis management, certain things simply cannot wait until the next business day. The media never sleeps and neither do PR professionals (though we do nap, sometimes).

An estimated 275,200 are employed in PR, but 34% may retire in 4-7 years.

The Public Relations industry fuels a lot of jobs! Just as quickly as colleges and universities are pouring out fresh talent, older professionals are also looking to retire from the game. Furthermore, the growing importance of Public Relations in nearly everything we do, creates a growing need for even more qualified communicators. The bottom line is that PR can be a very rewarding (and lucrative) career to those with both passion and talent. Don’t be afraid to jump in!

Social media press releases didn’t exist until the early 2000’s.

The Public Relations industry has vastly changed as technology has evolved. Before there was Facebook (Was there ever such a time?!), there was no need for the social media press release. Before email, press releases were faxed and before fax machines, press releases were delivered by pony express (I’m kidding, but you get my point). With every new advancement of technology, us PR professionals have to keep close tabs on how this will impact our industry.

The FedEx logo has won 40 design awards and was ranked as one of the eight best logos in the last 35 years.

fedex logo

What this fun fact really tells us is that simplicity and consistency is the key to creating a successful brand. People make Public Relations (and marketing and advertising, for that matter) far more complicated and overwhelming than it needs to be. Stick with your gut reaction and go with what makes you feel good. After all, Public Relations is really about how you make your public feel.

Do you have some other fun facts to share about the Public Relations industry? Join in the conversation by commenting below!

 
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Posted by on October 10, 2016 in Business & Success

 

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What I wish My College Professors Would Have Taught Me: In the real world, you’re not expected to have every answer.

There are some things that can and will never be taught in the classroom. Maybe it’s because those topics are seen as too radical or have been flagged as a lawsuit risk, but truly these are the missing pieces of wisdom that leave many college grads as an incomplete puzzle with still much to figure out in the real world. In the spirit of Back-to-School, this will be a 5-part series exploring the top lessons I wish would have been included in my own college degree. It’s blunt and it’s honest, but it’s sure to be interesting.

Lesson three: In the real world, you’re not expected to have every answer.

Pop quizzes and cumulative exams have taught us to panic at the thought of not knowing every answer. But this neither prepares us for reality nor sets realistic expectations. If you think you know everything, you’re going to learn nothing from life. Instead, I wish at least one of my professors would have tested us not on our ability to memorize answers but to handle questions we had no way of knowing the answer to in a professional and educated manner.

This would have been the ultimate test to our ability to survive the real world.

I have yet to make a pitch to a client where I haven’t been asked at least one question that I had to go home, gather more information and get back to them about. I feel like being able to openly admit when you don’t know the answer is both humanizing and demonstrating your thoroughness of getting an accurate answer rather than faking one just to look good. I’m not saying DON’T be knowledgeable in your field, but focus more of your efforts on being a genuine and approachable person who has a sincere desire to seek the answers they don’t know.  This will win you more business and more respect than by being a know-it-all or rather—a “fake-it-all.”

In case you missed a few “classes”, here’s some reading homework:

Lesson One: Group projects can be completed alone.

Lesson Two: It’s okay to NOT like everyone you work with.

 
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Posted by on August 31, 2011 in Wisdom

 

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