A new year brings so much change and often I forget that this applies to my business as well. The transition from December into January can be tumultuous. This is a time when many of my clients will take a close look at their budgets and consider whether or not they’d like to continue my services. I’m grateful that most often they do, but this is also a time of year when I get an email or phone call letting me know that my working relationship with a client will be coming to an end.
For some, it’s because they hired someone internally or plan to have another company they already work with cover some of my services. For others, it’s a budget issue. The past year didn’t produce like they hoped it would and they have to cut back.
I never like “losing” a client; however, I’ve come to find peace in the natural ebb and flow of business that comes with the start of a new year. Here’s why.
The new year also bring news business
The start of a new year is also a time when businesses start looking for additional help. Maybe it’s part of their New Year resolution or maybe they postponed efforts over the holidays, but either way January has historically brought in most of my new business. In retrospect, it’s actually a really good thing that some clients stepped away because this allows me the bandwidth to engage new business.
These clients are no longer a good fit
When a client chooses to discontinue services, for any reason, it’s because we’re no longer a good fit for one another. A client who doesn’t value my services or who no longer has a budget for my work isn’t someone I want to be working with. No one likes a loss in income, but it’s important to always work with clients who benefit from your hard work and can pay you what you’re worth.
I need help saying no
Most importantly, I’ve realized that a turnover in business with the start of a new year often provides me with the margin I need, but often forget to give myself. I am very capable of overloading my schedule and setting ridiculously high expectations that set me up for failure. Clients who step away force me to embrace some newfound free time (even if only for a short while).
How does your business change with the start of a new year? Share a personal experience by leaving a comment below!