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5 Things I’m Doing to Have the Best Year Ever

This week’s blog was written by Bennis Inc’s PR Assistant and Photographer, Danielle Gouger. Click here to learn more about Danielle’s passion and expertise!


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5 Things I’m Doing to Have the Best Year Ever

What defines a great year? For me, it’s challenging myself with new opportunities, improving my health and well-being and spending more time doing things I love with people I love. 2016 may or may not end up being “my best year ever.” What it really comes to is mindset. I’m choosing to put my energy into doing things that will make this year better than the year before, and for that reason 2016 has a pretty good shot at being awesome – regardless of what life might throw my way!

So what am I doing to have the best year ever? Take a look…

Healthy Mind, Body, And Soul

The last few years have been a turning point in my life that has resulted in a lot of changes. From becoming a mom four years ago and single-handedly helping to care for my mother who has had a struggle with multiple health issues, I haven’t had a lot of time to focus on myself. So 2016 has really been the year of turning 30 and learning the importance of making time to take care of myself as much as I make time to care for others. I have recently joined a gym and plan to pursue fitness and make my health a priority. This is this first step toward a healthy mind, body and soul and I’m so excited for this next chapter!

Pursuing Career Path

Ultimately I want to work in the photography field, and although I am not quite there yet, I feel I have learned so much over the last several months on working in the Public Relations industry! I have a clearer direction of where I am headed and what it will take to get there. I plan on utilizing the rest of this year to set myself on the right path for the future of my career. I am just starting this journey, but am happy that I have discovered my true passion. I am getting serious about goal setting, both short-term and long-term, and am determined more than ever to work to my full potential!

Making More Time to Connect with Family & Friends

Since becoming a mom myself, I have truly realized the importance of being connected with family and friends and investing in these relationships. This year in particular, I have begun to reestablish a relationship with my father, which means the world to me. This has also helped me to reexamine my other relationships and to work toward staying connected with those who contribute to my life in a positive way.

Pursuing a Passion

In lieu of working on myself mentally and physically this year, I have made time for one of my favorite hobbies and passion in life, which is live music. Before the demands of motherhood, I used to see a lot of great live bands by going to concerts and shows as much as I could. By allowing myself time for me this year, I have made it a priority to bring back that passion and adventure that really sets my soul on fire. In fact, I have put a checkmark on my bucket list this year, by attending a Paul McCartney concert, which happens to be, hands down, the best concert of my life thus far!

Traveling

Until this year I used to consider myself a gypsy, as I moved around a lot and was never truly able to settle in some place I could call home. I believe in a lot of ways that had to do with having the itch to travel and experience new places and people. As much as I love to travel, I recognized my need for establishing a home base. One of the greatest blessings this year is becoming a homeowner. I plan to balance the stability of having a home with the adventure of continuing to travel as much as I can. I couldn’t think of a better way to end the year than by taking my daughter to Disneyland for the very first time for her birthday in November! It’s truly a magical place where everyone can be a kid at heart.

What can you do to make 2016 your best year ever? It’s not too late to stating making some changes now that you’ll be proud to have accomplished before 2017.

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Posted by on October 24, 2016 in Life

 

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6 Things You Probably Didn’t Know About Public Relations

6 Things You Probably Didn’t Know About Public Relations

Public Relations can be a vast and confusing field – even to us professionals who work in this very industry each and every day. What is Public Relations, or more importantly, what isn’t? Rather than dig into the deep history, which you can Google online anyways, I thought I’d share six fun facts about things you likely didn’t know about Public Relations. In doing so, I hope you learn a little bit more about the industry and understand how communication is woven into quite literally everything we do.

The Public Relations industry is credited as being 100 years old, but public influence and communications management goes back as far as ancient civilizations.

Some of the most historical figures earned their success by being influential communicators. Really, even today’s current leaders – whether that be in government, business, nonprofit, entertainment or some other industry – have risen to the top through public influence. We are always using PR tactics to communicate with one another (and to essentially get what we want) in our daily lives, we just often don’t think about it that way.

There are 7,000 Public Relations firms in the United States alone.

I don’t know about you, but that number is a lot bigger than I expected. From PR powerhouses that occupy several floors in a skyscraper, to a sole proprietor working from home, Public Relations professionals are often right around your corner. This is all the more reason to seek out their expertise to make the most of your communication efforts!

Public Relations is not a 9-5 job; it’s 24/7.

Though we mostly try and set reasonable “office hours,” we really know that when a task needs done – even if that’s at 2am – we’re going to hop online and do the job. Especially when it comes to crisis management, certain things simply cannot wait until the next business day. The media never sleeps and neither do PR professionals (though we do nap, sometimes).

An estimated 275,200 are employed in PR, but 34% may retire in 4-7 years.

The Public Relations industry fuels a lot of jobs! Just as quickly as colleges and universities are pouring out fresh talent, older professionals are also looking to retire from the game. Furthermore, the growing importance of Public Relations in nearly everything we do, creates a growing need for even more qualified communicators. The bottom line is that PR can be a very rewarding (and lucrative) career to those with both passion and talent. Don’t be afraid to jump in!

Social media press releases didn’t exist until the early 2000’s.

The Public Relations industry has vastly changed as technology has evolved. Before there was Facebook (Was there ever such a time?!), there was no need for the social media press release. Before email, press releases were faxed and before fax machines, press releases were delivered by pony express (I’m kidding, but you get my point). With every new advancement of technology, us PR professionals have to keep close tabs on how this will impact our industry.

The FedEx logo has won 40 design awards and was ranked as one of the eight best logos in the last 35 years.

fedex logo

What this fun fact really tells us is that simplicity and consistency is the key to creating a successful brand. People make Public Relations (and marketing and advertising, for that matter) far more complicated and overwhelming than it needs to be. Stick with your gut reaction and go with what makes you feel good. After all, Public Relations is really about how you make your public feel.

Do you have some other fun facts to share about the Public Relations industry? Join in the conversation by commenting below!

 
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Posted by on October 10, 2016 in Business & Success

 

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How to Fully Unplug When on Vacation

slow down, relax, take it easy, keep calm, love, enjoy life, have fun and other motivational lifestyle reminders on colorful sticky notes

Whether you have planned a destination vacation or are opting for a “staycation” this year, giving yourself a few days of rest and relaxation is not only fun, it’s absolutely necessary!

For those of us that work virtually, we’re used to plugging in from anywhere which can lead to the temptation to get work done when we really should be relaxing. Can you relate? Then, take a look at these tips for how you can fully unplug and enjoy your vacation to its fullest.

Plan Ahead

Plan your time off well in advance and communicate early and often with clients and employees that you will not be doing any work during this time. Work ahead on projects that you would normally complete during this time off to minimize the amount of work on your plate when you return. Also, avoid scheduling meetings several days before and after your vacation to give you a buffer of dedicated work time to complete your most pressing tasks.

Manage Expectations About Work Communication

A great way to unplug without leaving emails or calls unanswered is to set up an automatic email response and voicemail. Be specific about when people can expect to hear back from you. You can choose to check emails just once per day to make yourself accessible for emergencies. Or you can choose to completely go offline for the week. No matter what you choose, let people know when they can reasonably expect to hear back from you. Clients are far more understanding of a lag in communication if they know you are out of the office. You may also want to designate another employee as the person to contact for urgent matters to give you full peace of mind to relax.

Commit to Your Vacation

The biggest obstacle a lot of us face when unplugging from work isn’t the separation from technology that we may all think, but rather it is the willingness to allow ourselves to fully embrace our time off. You have waited all year (maybe longer) for this break, so make sure you are just as committed to your vacation as you have been your work. Sleep in, move slow, read for fun, take a nap and strike up conversations that have absolutely nothing to do with work! It may feel weird at first, but if you can learn to “rewire” your thinking to a more relaxed state, you will feel calmer even once you return back to work.

Have you been able to fully unplug from work while on vacation this year? If so, comment below and share your tips!

 
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Posted by on September 12, 2016 in Business & Success, Life

 

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How to Take Advantage of Working From Home in the Summer

Working from home in the summer

Taking full advantage of working from home in the summer by taking client work out on the back deck.

If you’ve ever had the experience of working from home, you know there can be some unique challenges. However, there are also some pretty cool benefits, particularly during the summer months when working from home can allow you to get outside and enjoy the season as much as possible.

Here’s our guide for taking full advantage of the perks of working from home in the summer.

Take your work outside

Make sure to take advantage of the nice weather in the summer! Taking your work outside with you for even just a small part of the day, like checking emails on the porch, reading from a park bench or taking a phone call from an outdoor café, helps to recharge your focus. Better yet, being present in nature can even offer you some great inspiration!

Do work earlier or later in the day to carve out free time during the best daytime hours

Working from home often gives you more freedom and flexibility with your time. During the summer months you can take advantage of hitting popular attractions like a waterpark or amusement park when they tend to be less crowded. The key to finding time for these mini “day-cations” is to get your work done earlier or later in the day so you have free time during the best daytime hours.

Multi-task by picking an outdoor meeting location or taking a call from the park

As we mentioned in a previous point, taking a business call outside can give you that extra time in the sunshine. Whether you’re a single adult working from home just looking to get out and enjoy the summer days, or a work-from-home mom trying to entertain your kids while taking care of work, getting outside is a great way to multi-task!

Work hard and efficiently to maximize your free time to enjoy summer activities

It’s always important to work hard and efficiently to make the most of your time and earn the respect of your clients and customers. However, the summer months offer an additional incentive for maximizing free time – you can spend it doing fun things outside. This means giving your work your complete focus until the tasks are complete, and then fully enjoying the time you get to unplug!

Do you work from home? How do you take advantage of summer weather and activities with your flexible work schedule?

 
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Posted by on August 8, 2016 in Business & Success, Life

 

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Making Christmas A Celebration Not An Obligation: The essentials for reducing holiday stress

broken ornamentIf the advertisements, TV special and store decorations aren’t enough of an indication – the holidays are here! And so begins the preparation and the stress that often accompanies this time of year. I have never begun decorating before Thanksgiving and only once did I give in to Black Friday shopping (and believe me that was enough), but this year I feel the most organized and prepared as I ever have been. The decorations are up, the Christmas cards are ready to be mailed and the holiday cheer has definitely set in. It’s not because I’ve had any more time than in years’ past – in fact, I’ve likely had less. It’s because I’m starting to identify the key factors that allow for the holidays to be less frantic and more fun. They’re common sense really, but as soon as we see that first television commercial our brains seem to fill with eggnog and we tailspin into full Christmas chaos. Here are just a few ways in which I have and hope to continue to make Christmas a celebration, not an obligation:

It’s meant to be a team effort.

Our house is small and our decorations are just enough to give a warm feel of the holidays. But preparing our house for Christmas still would have been a daunting task for one person if it wasn’t for a second set of hands. The Sunday after Thanksgiving, when family had gone home and the dust (and dirt and crumbs) had settled, we dedicated our day to organizing, cleaning and then finally decorating. Amidst his incredibly busy work and travel schedule, my husband had a very rare free day in which to help me. He actually suggested this is how we spend our day together which set the tone that this wasn’t so much a chore as it was a memory.  I planned for a full day of dusting and decorating, but once we put on some Christmas music and divided and conquered the tasks, we were done in just several hours. I know that had I tried to tackle this on my own, we still wouldn’t be decorated for the Christmas and the nooks and crannies behind the couch certainly wouldn’t be as clean. What this experience taught me was that Christmas traditions are meant to be shared and in doing so they transform from a to-do into a want-to-do. We look forward to the warm glow of our Christmas lights every evening and this shared enjoyment is what makes decorating fun not frantic.

It doesn’t “sneak up” on you.

I hear this phrase a lot. “Wow, the holidays really snuck up on us this year, huh?” Not really. Christmas is very predictable. It’s the same date of the same month every year. If anything, the decorations in the mall and commercials on TV should give us even more time to prepare as they seem to start earlier and earlier each year. Yet no matter how stressful last year’s holiday preparations were, we fail to take action to prevent it from happening again…and again. If you mailed your Christmas cards on December 24th last year, why not set a reminder in your phone to begin the process earlier next year? Writing Christmas cards, picking out a tree and buying gifts should be a loving and thoughtful experience. Any stress that comes along with it is unintended or misplaced. If you’ve made an effort to be more proactive and organized but are still left with a time deficit, then chances are you’re simply trying to do too much. So….

Simplify!

The holidays are made for tradition, but they should not take up so much of your time that you’re left with no time to actually enjoy everything for which they stand. The most important traditions should be carried on, but there are many that should also be let go. Determine what’s giving you the best return on investment (ROI) for your time. Sugar cookies made from scratch, hand painted Christmas ornaments and self-stamped wrapping paper are fun activities and beautiful memories, but don’t feel like you have to do all of them every single year. Enjoy the act of preparing for the holidays, but also remember to enjoy time with family and friends. Also, don’t be afraid to lower the bar. I imagine almost every other person you know is feeling a degree of stress and overwhelm as well. Simplify this Christmas with fewer, but more meaningful presents. Do a secret Santa or eliminate the pressure of presents altogether. Hopefully The Grinch that Stole Christmas has helped us to realize that it’s the time you spend with those you love (and the great food) that make the holidays special. Presents, cards and decorations are all just extra.

It’s a process.

So often I hear people boast that they’ve been decorated since Thanksgiving or their Christmas shopping was completely done by mid September and my inner response is, “Was it a race?” Preparing for the holidays is part of the celebration – it’s a process and balance. Rushing to get everything done and out of the way as soon as possible makes Christmas like any other task on your to-do list. I also can’t imagine you feel the same holiday cheer when shopping next to bathing suits and beach balls. Scrambling to buy that last present on Christmas Eve also makes the act of gift giving feel more like an obligation than a thoughtful gesture. Find a balance between the two, take time to sip the eggnog and when all else fails…simplify!

If you’re not having fun, you’re doing it wrong.

Finally and most importantly, you should be able to look back on your preparation for the holidays and smile while remembering some fond and funny moments. Even in the coldest and gloomiest months, you should feel warmer, brighter and friendlier. If you find that the holidays bring out the worst in you or your family, make you fight, feel angry or stressed, then something’s gotta give. Somewhere you’re missing the mark for what Christmas is truly all about. And once the holidays have come and gone, you shouldn’t be left feeling even worse—looking at the mounds of decorations that need put away or the heaping credit card debt. All of these are signs that a change needs to be made. Get back to the basics of what makes Christmas fun and special for you!

This holiday season be merry, be bright and….don’t be stressed!

 
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Posted by on December 10, 2012 in Advice, Life

 

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