SEO vs. PPC – Which Provides You the Better Value for Your Business? (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. No matter how big your business is or which industry you are involved with, if you don’t have an online presence, you might as well don’t exist. This sounds harsh but a website or social media … Continue reading SEO vs. PPC – Which Provides You the Better Value for Your Business? (Guest Contribution from Keith Coppersmith)

How to Use Data to Improve Your Public Relations and Marketing Strategy

We have more data available to us now than we ever had before. While this sounds like it should enable us to create stunningly sophisticated public relations and marketing campaigns that are fine tuned to attract our target audience, I have found that rarely is the case. Rather, I often meet clients when they are … Continue reading How to Use Data to Improve Your Public Relations and Marketing Strategy

Low Cost and No Cost Business Tools Every Entrepreneur Should Use

When I first began my Public Relations Consulting Business, now nearly six years ago, I had to find every possible low cost or no cost tool to grow my business with minimal overhead. Still to this day, I find myself continuing to use many of these same tools not just because they are cost-effective, but … Continue reading Low Cost and No Cost Business Tools Every Entrepreneur Should Use

How to Use Keywords to Drive Traffic to Your Website (Guest Blog by Ryan Stewart)

The following guest post comes to us from Ryan Stewart, a digital marketing expert and the owner of Webris, a Boston based digital marketing agency. Be sure to visit his author’s bio below to learn more and connect. ———————————————————————————————— How to Use Keywords to Drive Traffic to Your Website As much as I hate marketing buzzwords, one … Continue reading How to Use Keywords to Drive Traffic to Your Website (Guest Blog by Ryan Stewart)

The Top 5 Free SEO Tools (Guest Blog by Marcela De Vivo)

The Bennis Inc Blog is excited to host another guest author this week! Marcela De Vivo shares her insight on Search Engine Optimization and something we're most interested in--the top FREE resources for SEO! Be sure to share your thoughts and comments on this post to keep this important conversation going. To learn more about … Continue reading The Top 5 Free SEO Tools (Guest Blog by Marcela De Vivo)

Helping Your Small Business Cast a Big Shadow: My top free resources for new businesses

I’m always thrilled to stumble upon a web site, phone app or piece of technology that is designed to help a small business give the image of a large corporation. Small businesses don’t have the disposable income or office structure to support the expense of big machines like faxes and scanners, to purchase multiple business … Continue reading Helping Your Small Business Cast a Big Shadow: My top free resources for new businesses