Infographics hold a very unique place in communication strategies. By now, just about every industry has produced an infographic of some sort. A quick Google search will confirm that. I came across an article written in 2011 that said infographics are a dying trend. Now in 2018, I would say they are as strong as … Continue reading Love or Hate Infographics, They Work! Here’s Why.
The following post comes to us from Gemma Reeves, a freelance writer and entrepreneur. Learn more about Gemma in her bio at the end of the article. Be sure to learn more about her business here. Quick Guide to Creating the Right Brand for Your Business Any entrepreneur will tell you that establishing and growing … Continue reading Quick Guide to Creating the Right Brand for Your Business (Guest Blog by Gemma Reeves)
Last week on the Bennis Inc blog, we wrote about why the best photographers use the manual settings on their camera. Among the benefits, was that you gain a lot more control over lighting and are better able to harness the power of natural lighting. To keep our “photography theme” going, we’re now focusing this … Continue reading How to Use Natural Lighting When Taking Photographs
All new business ventures, regardless of size or industry, grow from ideas and visual thinking. So essentially, a visual idea is the beginning of a startup company! It is imperative that you incorporate visual and photographic content when marketing a new business, especially in today’s growing world of technology. Having great photographs and images will … Continue reading Beginner Photography Tips to Make Your Brand Stand Out!
Branding is one of the biggest focuses – and pain points – for businesses across every industry. It’s an overwhelming concept that has been misconstrued, inaccurately-defined and inflated to be a “silver bullet” for boosting sales. Branding is an exceptional marketing tool, but we need to refocus on what’s really important when it comes to … Continue reading How to Make Your Brand Resonate with Your Customer Base