When we think of waste in business spending, we might first think of overhead, office space and supplies, or inefficient processes. While these are all common culprits, one of the more alarming areas of wasteful business spending falls under marketing. More than just my own observation from working with hundreds of clients, combined with gut … Continue reading Where Businesses Waste the Most Money on Marketing
When you’re fortunate to have new business come knocking at your door, it’s still far from a done deal. Winning over a client takes time, patience and strategy. In my industry, things always begin with an initial client phone call or an in-person meeting. This casual, first meeting is the opportunity for both parties to … Continue reading 7 Mistakes that Push Away New Business
All new business ventures, regardless of size or industry, grow from ideas and visual thinking. So essentially, a visual idea is the beginning of a startup company! It is imperative that you incorporate visual and photographic content when marketing a new business, especially in today’s growing world of technology. Having great photographs and images will … Continue reading Beginner Photography Tips to Make Your Brand Stand Out!