How to Properly Market Your Brand on Instagram (Guest Contribution from Jennifer Hahn Masterson)

The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer's best advice on how to properly market your brand on Instagram. Thanks to the modern era that we’re living in, and the technology that’s evolving day by day, we have an opportunity … Continue reading How to Properly Market Your Brand on Instagram (Guest Contribution from Jennifer Hahn Masterson)

5 Important Benefits of Outsourcing Content Creation and Marketing (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. Background vector created by rawpixel.com - http://www.freepik.com Modern businesses need to have an online presence in order to thrive and grow, and that means publishing amazing … Continue reading 5 Important Benefits of Outsourcing Content Creation and Marketing (Guest Contribution from Keith Coppersmith)

5 Marketing Psychology Tips to Boost Sales (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. If selling a product or service was as simple as meeting a need, businesses wouldn’t have to compete with better-designed websites, authentic brand identities, stronger SEO, … Continue reading 5 Marketing Psychology Tips to Boost Sales (Guest Contribution from Keith Coppersmith)

Importance of Employee Education for Cybersecurity (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. The average global cost of a data breach in the last five years has increased to$3.92 million, and the numbers keep climbing. It is important to … Continue reading Importance of Employee Education for Cybersecurity (Guest Contribution from Keith Coppersmith)

5 Strategies to Mitigate Business Risks due to the Coronavirus (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. This year has started on all the wrong feet possible, to put it mildly, and businesses everywhere are starting to doubt the value of having 2020 … Continue reading 5 Strategies to Mitigate Business Risks due to the Coronavirus (Guest Contribution from Keith Coppersmith)

How to Transition Your Team to Working Remotely (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. Remote work is far from a new concept, especially in the era of digital nomads and digitally-dominant companies that work with people from all over the … Continue reading How to Transition Your Team to Working Remotely (Guest Contribution from Keith Coppersmith)

Three Important Social Media Writing Tips You Need to Know (Guest Contribution from Gemma Reeves)

The following post comes to us from Gemma Reeves, a seasoned writer and aspiring entrepreneur who enjoys creating helpful articles and interesting stories. Learn more about how to connect with Gemma in her author bio below. In a short span of time, social media has made huge waves in the field of marketing. Facebook, Instagram, … Continue reading Three Important Social Media Writing Tips You Need to Know (Guest Contribution from Gemma Reeves)

5 Effective Ways to Improve Client Communication Using Technology (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. Of all the key factors that make the business world go ‘round, money is hardly the most important one. Rather, there are many other factors that … Continue reading 5 Effective Ways to Improve Client Communication Using Technology (Guest Contribution from Keith Coppersmith)

6 Different Leadership Styles and How to Use Each One (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Being simply a "boss" is relatively straight forward. You sign paychecks, hire people, let them go, invest, take part in various operations to run your business, then go home and do it all again the next … Continue reading 6 Different Leadership Styles and How to Use Each One (Guest Contribution from Keith Coppersmith)