Best Practices for Internal Communication During a Crisis

We have touched upon the topic of crisis communication before, but there are many more aspects of this valuable area of PR we need to cover. While it may not be the most comfortable or pleasant topic to discuss, it's fundamentally important to your customers, employees and ultimately your brand. Crisis communication certainly includes how you communicate a consistent … Continue reading Best Practices for Internal Communication During a Crisis

The Struggle is Real: How to Overcome a Slow Wi-Fi Connection (Guest Blog by Sarah Pike)

The following post comes to us from returning guest blogger, Sarah Pike. Sarah is a freelancer and teacher with a passion for sharing innovative ideas about entrepreneurship, productivity and company culture. Be sure to visit her author's bio below to learn more and connect or read more of her guest blog posts! ———————————————————————————————— The Struggle is Real: How to Overcome a … Continue reading The Struggle is Real: How to Overcome a Slow Wi-Fi Connection (Guest Blog by Sarah Pike)

How to Give Customers What They Need, Not What They Want

Whether you refer to them as clients, customers or accounts, your experience working with any of these groups has likely presented you with the tough decision to either give a business what they want or to give them what they really need. If you are lucky, these two areas overlap and you look like a … Continue reading How to Give Customers What They Need, Not What They Want

How to Use Keywords to Drive Traffic to Your Website (Guest Blog by Ryan Stewart)

The following guest post comes to us from Ryan Stewart, a digital marketing expert and the owner of Webris, a Boston based digital marketing agency. Be sure to visit his author’s bio below to learn more and connect. ———————————————————————————————— How to Use Keywords to Drive Traffic to Your Website As much as I hate marketing buzzwords, one … Continue reading How to Use Keywords to Drive Traffic to Your Website (Guest Blog by Ryan Stewart)

5 Ways to Create a Culture of Empowerment (Guest Blog by Sarah Pike)

The following post comes to us from returning guest blogger, Sarah Pike. Sarah is a freelancer and teacher with a passion for sharing innovative ideas about entrepreneurship, productivity and company culture. Be sure to visit her author's bio below to learn more and connect! ———————————————————————————————— 5 Ways to Create a Culture of Empowerment If you’re tired of obscure strategies about more … Continue reading 5 Ways to Create a Culture of Empowerment (Guest Blog by Sarah Pike)

5 Lessons My Cat Has Taught Me About Entrepreneurship

If you’ve read enough posts on the Bennis Inc blog, you’ve likely stumbled upon the mention of my Russian Blue cat, Pinot. She has been a key member of my staff since before I made the entrepreneurial leap to take my business fulltime. I’ve kept a sense of humor as to how Miss Pinot “assists” … Continue reading 5 Lessons My Cat Has Taught Me About Entrepreneurship

Finding Balance as a Work at Home Mom

A while back, I used the term “Hybrid Mom” to describe my work-life scenario since my son Holden entered the world in May 2013. Now just over two years since I adjusted to this new (and wonderful) role as a Work at Home Mom (WAHM), I’ve learned quite a few things about maintaining, as well … Continue reading Finding Balance as a Work at Home Mom

How to Get Comfortable with Getting Personal on Social Media

If you’ve taken notice of how your personal social media accounts engage far more interactions than your business accounts – you’re not the only one. In particular, Facebook continues to make major changes to their algorithms that determine whether or not your content appears in people’s newsfeeds. The bottom line is that business pages are … Continue reading How to Get Comfortable with Getting Personal on Social Media

How to Become a Better Writer

To excel in any profession it takes both dedication and talent. From doctors and lawyers to singers and actors and everything in between, you must continually practice to stand out in your respective field. Writing – whether as a profession or simply as an everyday skill – is no exception. Writing is the core of … Continue reading How to Become a Better Writer

A Guide to the Modern Press Release

With so many newspapers scaling back or going digital, the value and effectiveness of the traditional press release has become a bit of a mystery to us all.  This has left many businesses even more confused as to how they should communicate with the media when they feel they have something important to say. Is … Continue reading A Guide to the Modern Press Release