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The Two Week Evaluation Every Entrepreneur Should Take

The Two Week Evaluation Every Entrepreneur Should Take.pngAs an entrepreneur, the only thing that is constant is change. There is an ebb and flow that takes some getting used to – if you can ever really get used to it at all. To make things more complicated, try throwing a family into the mix. That means other little humans rely on you for both time and money to keep them going. You begin carrying the weight of the world on your shoulders, and after enough time, you forget how to relax and enjoy downtime.

Candidly, I’m describing my personal scenario since I became a business owner nearly six years ago and a mom nearly four years ago (and again just last year). Ever so gradual I have taken on more and more responsibilities in my day. To think back to simpler times, I wonder how I could ever feel like I was busy then. It’s true. Life can gradually add weight to the baggage you carry; you hardly notice as it happens, then all of a sudden it feels like it’s going to bury you.

What I’ve discovered to be effective for “checking” yourself every so often is a simple two-week evaluation that forces you to recognize unhealthy habits that could send you into a downward spiral of stress, anxiety and overload. It can also help you identify where you’re making progress so that you stay on the right track. Take a look at the eight questions I ask and answer every two weeks to gauge my happiness and satisfaction with my business. I highly encourage all fellow entrepreneurs (and especially hybrid moms) to do the same!

Overall, would you say most days you felt happy/positive/fulfilled or sad/negative/stressed?

This questions is so important to note trends in your mood that could signal a need for a change in your lifestyle. To live, even just two weeks of your life, where you felt sad more often than you felt happy is a waste of precious time we have here on this planet.

On average how many (waking) hours a day do you spend working?

Through this question, if you realize you have been putting in 10+ hour work days (even if not consecutive hours) for two or more weeks, your life is greatly unbalanced. This means you’re splitting the other half of your day among sleep, family, hobbies, self-care and household duties. Something is bound to get pushed out!

On average how many (waking) hours a day do you spend NOT working?

This is essentially a follow-up question to the one prior. Say you work 10 hours then sleep 8 hours in a day. It’s a shock to realize you’re giving yourself, your family and your friends just 6 hours of your day, at best. In the grand scheme of things, isn’t this where you would rather spend your majority of time?

Have you felt like you had time to pursue hobbies that weren’t work-related?

I can’t recall (seriously) the last time I read something for fun. That’s sad. In my latest two-week evaluation, I realized I really needed to carve out time for personal reading. It’s a simple fix, like putting down my phone before bed and replacing it with a book. Catching this early will help you dedicate time to your hobbies so you don’t risk losing a sense of self.

Have you dreamt, or woke in the middle of the night thinking about work responsibilities?

If the thought of work is now disrupting your sleep (especially on an ongoing basis), something needs to change. This means you’re struggling to “shut down” after works hours and you are carrying the stress of work with you wherever you go.

What costs you time, and that you don’t enjoy doing, which could be outsourced?

If there’s a responsibility on your plate that takes up a good chunk of your time, you don’t enjoy doing it and your time would better be spent elsewhere – see if it can be outsourced! For me, this was cleaning. For my husband, this was lawn work. It sounds very “real housewives” of us, but when ran the numbers of the value of our time versus employing someone who runs a business doing these tasks, it just made sense. And it might make sense for you too!

Have you let someone guilt you into taking on more responsibilities when you did not want to?

Oh how I struggle saying now! A little pro bono work here and there is to be expected, but if you’re allowing multiple people to guilt you into to lightening their load, while adding to yours – that’s not right! Not only will this cause you stress, it will negatively impact your relationship with the person long-term. Put a plan in place for standing your ground and being upfront with people when you simply don’t want to take on more work.

What is the one thing you want to improve in the next two weeks?

This question is aimed at getting you to set a short-term goal. If you wanted to improve only one thing in your life in the next two weeks, what would it be? For some of you, you might discover it’s the need to let a trouble client go. For others, it might be getting on a better exercise routine or taking up a new hobby to relieve stress. Set this goal today, and in two-weeks you’ll again have the opportunity to see if you made progress toward reaching it.

Are you up for taking this two-week evaluation? I would love to hear what you discover as a result. Join in the conversation by leaving a comment below!

 
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Posted by on April 17, 2017 in Business & Success, Life

 

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5 Things I’m Doing to Have the Best Year Ever

This week’s blog was written by Bennis Inc’s PR Assistant and Photographer, Danielle Gouger. Click here to learn more about Danielle’s passion and expertise!


5-things-im-doing-to-have-the-best-year-ever

5 Things I’m Doing to Have the Best Year Ever

What defines a great year? For me, it’s challenging myself with new opportunities, improving my health and well-being and spending more time doing things I love with people I love. 2016 may or may not end up being “my best year ever.” What it really comes to is mindset. I’m choosing to put my energy into doing things that will make this year better than the year before, and for that reason 2016 has a pretty good shot at being awesome – regardless of what life might throw my way!

So what am I doing to have the best year ever? Take a look…

Healthy Mind, Body, And Soul

The last few years have been a turning point in my life that has resulted in a lot of changes. From becoming a mom four years ago and single-handedly helping to care for my mother who has had a struggle with multiple health issues, I haven’t had a lot of time to focus on myself. So 2016 has really been the year of turning 30 and learning the importance of making time to take care of myself as much as I make time to care for others. I have recently joined a gym and plan to pursue fitness and make my health a priority. This is this first step toward a healthy mind, body and soul and I’m so excited for this next chapter!

Pursuing Career Path

Ultimately I want to work in the photography field, and although I am not quite there yet, I feel I have learned so much over the last several months on working in the Public Relations industry! I have a clearer direction of where I am headed and what it will take to get there. I plan on utilizing the rest of this year to set myself on the right path for the future of my career. I am just starting this journey, but am happy that I have discovered my true passion. I am getting serious about goal setting, both short-term and long-term, and am determined more than ever to work to my full potential!

Making More Time to Connect with Family & Friends

Since becoming a mom myself, I have truly realized the importance of being connected with family and friends and investing in these relationships. This year in particular, I have begun to reestablish a relationship with my father, which means the world to me. This has also helped me to reexamine my other relationships and to work toward staying connected with those who contribute to my life in a positive way.

Pursuing a Passion

In lieu of working on myself mentally and physically this year, I have made time for one of my favorite hobbies and passion in life, which is live music. Before the demands of motherhood, I used to see a lot of great live bands by going to concerts and shows as much as I could. By allowing myself time for me this year, I have made it a priority to bring back that passion and adventure that really sets my soul on fire. In fact, I have put a checkmark on my bucket list this year, by attending a Paul McCartney concert, which happens to be, hands down, the best concert of my life thus far!

Traveling

Until this year I used to consider myself a gypsy, as I moved around a lot and was never truly able to settle in some place I could call home. I believe in a lot of ways that had to do with having the itch to travel and experience new places and people. As much as I love to travel, I recognized my need for establishing a home base. One of the greatest blessings this year is becoming a homeowner. I plan to balance the stability of having a home with the adventure of continuing to travel as much as I can. I couldn’t think of a better way to end the year than by taking my daughter to Disneyland for the very first time for her birthday in November! It’s truly a magical place where everyone can be a kid at heart.

What can you do to make 2016 your best year ever? It’s not too late to stating making some changes now that you’ll be proud to have accomplished before 2017.

 
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Posted by on October 24, 2016 in Life

 

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How to Take Advantage of Working From Home in the Summer

Working from home in the summer

Taking full advantage of working from home in the summer by taking client work out on the back deck.

If you’ve ever had the experience of working from home, you know there can be some unique challenges. However, there are also some pretty cool benefits, particularly during the summer months when working from home can allow you to get outside and enjoy the season as much as possible.

Here’s our guide for taking full advantage of the perks of working from home in the summer.

Take your work outside

Make sure to take advantage of the nice weather in the summer! Taking your work outside with you for even just a small part of the day, like checking emails on the porch, reading from a park bench or taking a phone call from an outdoor café, helps to recharge your focus. Better yet, being present in nature can even offer you some great inspiration!

Do work earlier or later in the day to carve out free time during the best daytime hours

Working from home often gives you more freedom and flexibility with your time. During the summer months you can take advantage of hitting popular attractions like a waterpark or amusement park when they tend to be less crowded. The key to finding time for these mini “day-cations” is to get your work done earlier or later in the day so you have free time during the best daytime hours.

Multi-task by picking an outdoor meeting location or taking a call from the park

As we mentioned in a previous point, taking a business call outside can give you that extra time in the sunshine. Whether you’re a single adult working from home just looking to get out and enjoy the summer days, or a work-from-home mom trying to entertain your kids while taking care of work, getting outside is a great way to multi-task!

Work hard and efficiently to maximize your free time to enjoy summer activities

It’s always important to work hard and efficiently to make the most of your time and earn the respect of your clients and customers. However, the summer months offer an additional incentive for maximizing free time – you can spend it doing fun things outside. This means giving your work your complete focus until the tasks are complete, and then fully enjoying the time you get to unplug!

Do you work from home? How do you take advantage of summer weather and activities with your flexible work schedule?

 
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Posted by on August 8, 2016 in Business & Success, Life

 

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Independence Day

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!

This month is particularly meaningful as I look back on the very first steps I took on my entrepreneurial journey (nearly 5 years ago!) and reflect upon where my personal “Independence Day” has led me since this day in 2011. 


Beautiful Young Woman with USA Flag

I declare today to be Independence Day—my Independence Day. I’m aware of the irony of celebrating my personal independence on a day that our entire nation also celebrates its independence. But what could be more appropriate?

There are two reasons that call for this special occasion. I am celebrating my last day  working a desk job AND my first day of being my own boss. Both are as exciting as they are scary. Since I like focusing on beginnings not endings, let’s place our focus on the latter reason.

Today is a date I first set two weeks ago with HR when I decided I was going to take the leap (hopefully not the plunge) to branch off and put my entire heart and soul into launching my own public relations firm, Bennis Inc. It was an arbitrary date at the time, but has since become my hope, my inspiration…and now, my Independence Day.

As per handbook policy, I had to give two weeks notice to leave the Department and remain within good-standing plus it was a payday so I knew I wouldn’t have to wait around for my final pay check. It made sense. For the past two weeks, day by day, it became the light at the end of the tunnel. Some days I felt like there was so much to get done before this day that it was like being sucked into a jet propeller. Other days I felt like time simply stopped moving altogether.

No matter what it felt like, it was 14 days, 336 hours, 20160 minutes of planning, preparing and waiting. In those moments, I grew by at least seven years. I did things that people decades older than me have never had to tackle, and maybe never will. I rolled over my minuscule retirement fund into a Roth IRA. I hired a tax attorney to incorporate my business and get me prepared for a whole new experience when it comes to taxes. And I started pounding the pavement, putting myself out there and finally telling people about this business I’ve been building from the ground up since college.

I realized I have never before officially declared my independence as an entrepreneur and business owner, though I have been one for almost three years now. I always felt like I had to hide it or refer to it as a “side business” so as not to appear like a conflict of interest with my day job or schooling.

Well, that all stops today.

Today, I am officially open—open for business and open to praise, criticism, success and defeat. But it feels great. I feel like I’ve finally woken up and am taking my first deep breath of fresh air. I can’t wait to see where this Independence) Day will lead!

 

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Delivering Happiness: How to Provide Clients with More Than Just Services

How to Provide Clients with More Than Just Services

Whether you are an entrepreneur growing a small business or a CEO of an established company, you likely understand the importance of “delivering happiness” to your clients. Your clients expect to receive quality service and products from you – that’s standard. But what really makes your business stand out is going one step further to provide them with unexpected, but much appreciated benefits. These benefits are the reason people will come back to you time and time again for more business.

So what can (and should) you do to provide more than just your basic goods and services, but to really deliver happiness? Take a look at these four tips.

Tip #1: Share your advice or expertise at no charge

No one likes to feel like they’re getting “nickel and dimed.” It usually takes one a few minutes of your time to share a little extra advice or expertise with your clients. For example, someone might ask for advice on getting more likes on their Facebook page. Rather than stick them with a costly proposal right off the bat, offer one or two simple tips to establish credibility and build trust. You shouldn’t invest too much time in free advice, but giving just a little at no charge will almost always come back to you ten-fold in future business.

Tip #2: Form a friendship…get to know about them, personally!
Solid connections and meaningful relationships are at the heart of every successful business. Keep this in mind as you cultivate your client relationships into friendships. Really get to know your clients and customers. Remember their birthdays, the names of their children and their hobbies. Not only will this give you something to make small talk over at your next meeting, it will also demonstrate your listening skills and attention to detail. Clients who are friends are more likely to be satisfied with your service and stay loyal to doing business with you in the future.

Tip #3: Resolve any issues promptly and for free (as long as reasonable)

Solving a problem promptly and effectively is a great opportunity for your business to create happy clients. Use the “customer is always right” motto and resolve the issue without sticking your client with a bill for it (so long as it’s a reasonable request). Yes, you may lose a few bucks in billable hours, but you will more than make up for it in future business from a happy and loyal customer. (Note: if this proves to be a reoccurring theme with a client, it may be time to weight the cost-benefits of the relationship altogether).

Tip #4: Follow-up to see how they’re enjoying your product/service

Timely and friendly follow-up is key for delivering happiness to your clients. You don’t want to be intrusive or annoying (like that waiter that pops over 7+ times during a meal asking if everything is okay), but regular “check-ins” can help to nip any issues in the bud before they leave a lasting negative impression. Clients may not be inclined to bring up an issue thinking it’s too small to initiate a conversation about it. But if you present an easy opportunity for them to speak up by being the first to ask, you’d be surprised how some little adjustments early on will keep a client much happier in the long-run!

How do you go above and beyond to provide your clients and customers with more than just goods or services? Share your personal thoughts by commenting below!

 
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Posted by on May 16, 2016 in Business & Success, Life

 

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How Do You Really Define Success? (Guest Blog by Danielle Gouger)

This week’s blog is written by the newest member of Bennis Inc, Danielle Gouger. Click here to learn more about Danielle’s passion and expertise related to PR and photography!


How Do You Really Define Success

I think it’s safe to say that one life goal we all share is to achieve “success.” I put this word in quotes, because success is a term that can have an extremely fluid definition from one person to another. The beauty is that there really is no right or wrong way to define your own success. It’s whatever brings happiness, fulfillment and meaning to your life.

So how do I define success? I would expect that it may differ from your own version of this word, but you never know; our individual interpretation may also align quite a bit. Here’s how I personally define success – and what I work to try and achieve each and every day.

Ending each day feeling satisfied, not stressed

Success to me is truly being happy and living each day to its fullest. My soul is the happiest when I am traveling and experiencing new things. However, real life responsibilities like raising a family and pursuing a career don’t always allow me to travel as much as I’d like. Rather, I find the potential in each day as it presents itself. My “adventure” may not be exploring a new country, but rather exploring a new walking trail near where I live. Little adventures exist all around us, every day, and I feel most satisfied and successful when I seize the opportunity to live in the moment.

Having a good balance between work and family time

Another way I define success in my life is by achieving a healthy balance between work and family time. In my early twenty’s, I defined my success by how much school and work I could jam into my schedule. It wasn’t until I became a mom at 25 that I started to view success in other ways. For example, motherhood is one of my greatest ongoing successes (and challenges). I strive to be the best mom I can be each day. I then began to realize the importance of being a good daughter and to value and cherish family time. Balancing work and family is something I’m still learning to do, but the better I get at it, the more successful I feel.

The opportunity to have my talents impact other people

As I mentioned previously, school and work used to define my success growing up. As I have matured, both in life and in my career, I’ve discover newfound confidence in my talents I have to share with the world. A successful career isn’t just about how much money you make or your job title, but rather how you are able to positively impact other people. Whether a picture I take is published and printed or simply cherished by a couple whose wedding I photographed, I feel successful to be able to contribute something that is meaningful to someone else.

Setting Goals and accomplishing them

Since grade school, I have always been a goal setter and a person who likes to write down my goals. I’m a visual person, so writing down my goals and being able to physically look at them makes them feel that much more real and attainable to me. I make it a point to write down yearly, quarterly, monthly and weekly goals and to further break these down into specific tasks. I love the feeling of crossing something off my list! Getting things done and seeing how they are moving me toward achieving my larger, long-terms goals gives me a great feeling of success.

Overcoming your fears

The hard truth is that sometimes we are our own worst enemy when it comes to achieving great success. We allow our fears to talk us out of even attempting something that might be well within our reach. Our insecurities, that voice in our heads saying “You can’t do it,” can paralyze us into a mediocre life. I have enjoyed some of my most fulfilling and successful moments after I silence this voice and take on a task that normally I would be too scared to try. What I have learned is the bigger the fear I overcome, the greater my feeling of success in the end!

Do you agree or have additional points to add about how I define true success? I’d love to hear your comments!

 
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Posted by on May 9, 2016 in Business & Success, Life

 

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A Working Mom’s Guide for Achieving Work-Life Balance

This week’s blog shares the personal perspective of Bennis Inc employee, Danielle Gouger. Danielle is our PR assistant and photographer and balances the unique challenges of life as a working mother. Learn more about Danielle here!


A Working Mom’s Guide for Achieving Work-Life Balance

A Working Mom’s Guide for Achieving Work-Life Balance

As a newly single mom of a four-year-old spunky little girl, I began working from home in January of this year, and I am still learning each and every day how to achieve work-life balance.

Transitioning from my former position as a photography studio manager where I worked almost every weekend, many late evenings, and was always on call to support to my team, I find working from home and setting my hours has enabled me to re-prioritize and find a better work-life balance.

I was afraid, after leaving my photography position, that I would not be able to find a career that I was passionate about that would still allow me to be the mother I wanted to be. I am so thankful and grateful at this time in my life to have landed a job with a local Public Relations company that is led by a working mom now of two little ones, who understands and has worked hard to balance motherhood and entrepreneurship.

This new position offers me the creativity I need to thrive in my career and also the flexibility to work from home so that I can spend more time with my daughter. But it’s important to note it takes organization and time management to make it all work! Here is my guide for achieving work-life balance as a working mom, based upon my personal experience thus far.

Get Focused

Balancing work life and personal life means being effective with the time you have to work. Simply put, I don’t allow for distractions! Concentrating while working from home can sometimes be challenging with all the distractions of wanting to do other things, so it’s important to treat work time as sacred.

After I drop my daughter off at her daycare down the street, I come home, turn my laptop on, pour a second cup of coffee, and get started with my work day with checking my email. Now is the best time for me to get focused and dive right into my workday tasks. Having a great work environment is proven to facilitate productivity, so when working from home, it is important to create and maintain whatever type of environment helps you focus. I have personally found that having a designated office area in my home has helped me to be more focused and separate my work and personal life.

Schedule, Schedule, Schedule!

I’ve always been a planner, but once you have children it is so much more important to plan and keep a schedule, not only for yourself but kids need a routine, too! The most beneficial tool I use in my everyday life, besides my cell phone, is my calendar. Penciling in appointments, meetings and activities, really gives me a realistic view of my time. It’s important to factor in driving distance between places!

Also, you need to allow enough time to settle into an activity. For instance, when I take my daughter to daycare in the morning, it takes us some time to say our goodbyes to make sure we are both comfortable with her acclimating to her day. One final element I like schedule in my day or week is catch up time. This allows for life’s unexpected moments that, even with planning, can and do happen with work and especially when raising a four-year-old!

Prioritize

Watch for patterns in your day. Are you more productive in the morning or the afternoon? This is an important question to ask yourself when prioritizing your day and week.

I personally get more accomplished in the morning. So in my case, I try and tackle harder tasks in the morning as that is when I get my best work done. I also try to maximize my time by breaking down my day into smaller, bite-size tasks. Doing this allows me to get a lot more accomplished and to stay focused on the task at hand.

When it comes to household chores and errands (yes, they’re a necessary evil), I try and write a list for the week and pick two things to accomplish off my list each day. This prevents these responsibilities from piling up over the week and overflowing into my previous “family time” over the weekend.

Finally, as a single mom trying to balance work and life, you can sometimes forget to prioritize yourself. It’s important to take even 20 minutes for yourself each day, whether that’s catching up on a favorite TV show, going for a walk, or simply sitting in peace. Taking that little time for yourself allows you to be more available and present to do everything else you need to do as a working mom.

Close Down for the Night

There is a saying “every day has a new beginning,” so I believe there should be an end to every night. It is important to try and accomplish as much as you can off your daily to-do list to prevent these tasks from flowing into the next day and making tomorrow more overwhelming than it needs to be.

I try to get my workday accomplished by 5 o’clock now, so that once I pick my daughter up for the day I can focus the evening on her. Right before leaving the house, I will once again go through my emails to make sure I haven’t missed anything and then close down for the day. Once I pick her up, we will occasionally run a small errand or I will complete a household chore before supper. Except for Tuesdays; this is a night fully dedicated to her as she goes to her gymnastics class that evening and I love to be there and watch her in her element!

I now make it a priority to sit down with my daughter for dinner, and the rest of the evening we spend quality time together before bath and bedtime. Once my little one is sound asleep, I will give myself some time to read a book or catch up on a favorite show, as I have learned you deserve some “you” time the close the day. We work too hard not to reward ourselves with this! Finally, as important as it is to close down for the night, on Friday’s after I wrap my day up, I try to close down from work for the weekend, and leave what can wait to Monday.

How do you achieve balance as a working mom? Share your personal thoughts by commenting below!

 
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Posted by on April 18, 2016 in Business & Success, Life

 

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