The Power of Public Relations: How does earned media really work?

At 8-years-old my son experienced his first press event to celebrate the more than 8,000 COVID-19 vaccinations the CATE mobile unit disseminated across the Commonwealth of Pennsylvania. Public Relations. By definition, this term and the entire industry can be many different things. Often it's lumped into the large category of communications and outreach, spilling into … Continue reading The Power of Public Relations: How does earned media really work?

Life’s Meaning vs. Purpose: Giving Away Your Gift

Have you ever struggled with the question of whether what you're doing in life matters? Is how you're spending your hours moving you forward or making a difference? Have you ever felt the weight of worry or discontentment on your shoulders as you compare your accomplishments against others you see on social media or in … Continue reading Life’s Meaning vs. Purpose: Giving Away Your Gift

Habits For A Happier Life At Home

Building and maintaining good habits can provide our lives with a positive framework, but these habits don’t simply happen by chance. It’s pretty easy to fall into bad habits that impede life around the house. A happy routine can support a happy mood, so if we stick to positive routines around our homes, we stand … Continue reading Habits For A Happier Life At Home

How to Be Your Own Best Executive Assistant

For many small business owners and entrepreneurs, it's fun to romanticize the idea of having an executive assistant who makes your personal and professional life seamless, comfortable, and organized. You know, like what you see in Hollywood movies where the CEO has someone who brings their preferred morning beverage to the office without having to … Continue reading How to Be Your Own Best Executive Assistant

Should I outsource my social media management?

It's a question I get asked often by clients and professional contacts. Should I outsource my social media management? Is it better to keep this in-house, or is it safe to have a firm or consultant take over? My answer, as it is with most things related to communications and public relations, is that it … Continue reading Should I outsource my social media management?

How Some of the Worst Jobs Have Made My Career Better

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! For anyone who has worked … Continue reading How Some of the Worst Jobs Have Made My Career Better

How to Align Growth Design with Your Marketing Strategy

Do you know what type of companies achieve the biggest success in the tech market? Companies that are good at two things: providing the best solutions for customers’ needs and growing fast. Have you already created an outstanding, innovative product? That’s great. Now you should take the next step and align growth design with your … Continue reading How to Align Growth Design with Your Marketing Strategy

The Two Week Evaluation Every Entrepreneur Should Take

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! As an entrepreneur, the only … Continue reading The Two Week Evaluation Every Entrepreneur Should Take

Why Didn’t My Press Release Get Picked Up?

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Whether we PR professionals want … Continue reading Why Didn’t My Press Release Get Picked Up?

Getting Paid to Make Decisions

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! The other night I was … Continue reading Getting Paid to Make Decisions