Scariest Public Relations Mistakes to Avoid

With Halloween right around the corner, I thought it fitting to take look at the “scariest” public relations mistakes made by businesses and organizations on a regular basis. While some of these mistakes might only result in a raised eyebrow or two, others can have a devastating blow to a business’s brand, with a long-lasting … Continue reading Scariest Public Relations Mistakes to Avoid

Best Writing Advice From Ernest Hemingway (Guest Contribution from Laura Buckler)

This week's blog post comes to us from Laura Buckler, a content writer dedicated to the development of digital marketing content. Learn more about Laura in her bio below. Who is better suited to show the way to transfer the written word to a broad audience than Nobel Prize winner, revolutionary journalist, and admired novelist … Continue reading Best Writing Advice From Ernest Hemingway (Guest Contribution from Laura Buckler)

My Time Management Secrets for Balancing 25+ Client Accounts at Once

It might sound crazy - oh and believe me, some days,  it is - but I average 25+ active client accounts on any given month. If you throw in the various one-time projects and things that go beyond client retainers, then that number can grow to be much higher. Now for the kicker. I also … Continue reading My Time Management Secrets for Balancing 25+ Client Accounts at Once

Where Businesses Waste the Most Money on Marketing

When we think of waste in business spending, we might first think of overhead, office space and supplies, or inefficient processes. While these are all common culprits, one of the more alarming areas of wasteful business spending falls under marketing. More than just my own observation from working with hundreds of clients, combined with gut … Continue reading Where Businesses Waste the Most Money on Marketing

Tips for Protecting Yourself From Time Thieves

Time thieves…you know, those people, tasks, or distractions that cost us more time than we have allotted and throw our schedule – and sanity - off kilter. What’s important to keep in mind that even your friends, family, or clients you really like can be unintentional time thieves if they don’t realize what they’re doing … Continue reading Tips for Protecting Yourself From Time Thieves

Blogging Fatigue? How to Generate Fresh Topics that Will Inspire You to Write

Have you ever come to a day, maybe even a week or longer, when you felt like your brain was on screen saver mode and you couldn’t wake it up? For me, this most often happens as it relates to creative writing, which is unfortunate because this is at the core of what I do … Continue reading Blogging Fatigue? How to Generate Fresh Topics that Will Inspire You to Write

7 Things I’m Doing to Manage Workflow This Summer

Many people aspire to reduce their summer workload so they can enjoy this relaxed season, but most wind up stuck in the crazy cycle of taking on the same, if not more work tasks. Whether you want to enjoy more time with family, or simply need a season to refresh your perspective, it’ so important … Continue reading 7 Things I’m Doing to Manage Workflow This Summer