How to Give Customers What They Need, Not What They Want

Whether you refer to them as clients, customers or accounts, your experience working with any of these groups has likely presented you with the tough decision to either give a business what they want or to give them what they really need. If you are lucky, these two areas overlap and you look like a […]

How to Give Customers What They Need, Not What They Want

Whether you refer to them as clients, customers or accounts, your experience working with any of these groups has likely presented you with the tough decision to either give a business what they want or to give them what they really need. If you are lucky, these two areas overlap and you look like a …