The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Spring is the season for … Continue reading The Modern Guide to Planning a Business Grand Opening Event
Spring is the season for new beginnings, and it certainly feels that way in the local, small business community. It’s a beautiful thing to see so many new businesses opening their door for a fresh start and with great hope for what this opportunity can blossom into! In my work as a public relations consultant … Continue reading The Modern Guide to Planning a Business Grand Opening Event
When we think of waste in business spending, we might first think of overhead, office space and supplies, or inefficient processes. While these are all common culprits, one of the more alarming areas of wasteful business spending falls under marketing. More than just my own observation from working with hundreds of clients, combined with gut … Continue reading Where Businesses Waste the Most Money on Marketing
If you work in the field of public relations, advertising, even marketing, it’s inevitable that you will need to interact (i.e. get along) with the media to some degree. In fact, it’s absolutely to your advantage to forge real relationships – you know, the kind where you know a little bit about each other and … Continue reading 6 Ways to Grow Your Media Relationships
When maintaining a company website, you don’t want to push out content blindly. Your marketing budget is not best spent on maintaining an online presence just for the sake of it. Rather, you want to strategically select your content to drive engagement and ultimately conversion. Remember, the goal of your website is to generate leads, … Continue reading The Best UX and SEO Practices for Your Multimedia Content
The Comm Entrepreneur 