Over the last decade spent at the helm of Bennis Public Relations, I've had the distinct pleasure of working with a vast and varied network of vendors, businesses, organizations, and fellow consultants whose goal is to reach unique markets with highly customized messaging. It's been rewarding to team up with these individuals to craft the … Continue reading Appealing to Culture: How to Effectively Reach Small and Diverse Markets
Though it may seem far off for college seniors, life in the real world is coming at you fast. Sure, you may be thinking about your next steps to become gainfully employed, but are you really taking action to prepare yourself? Right now is the best time to put the effort into doing everything you … Continue reading 7 Tips to Help College Seniors Prepare for the Real World
A few weeks ago I had the pleasure of working with some Penn State undergrads to mentor them on the steps they should take right now to better position themselves for a career in the field of communications. I will tell you that the post-graduation job hunt was rough when I was in school, and … Continue reading Top Things Every College Student Needs to Do Before Graduation
As a PR consultant, I am most often the one helping businesses outsource their PR and communication strategies to lessen their workload. For a lot of reasons, I love the concept of outsourcing and believe that in specific scenarios it works beautifully! Business owners have more time to devote on business development and operations, while … Continue reading When Should You Outsource a Task?
The initial consultation with a client can be awkward and uncomfortable, especially if you feel like the two of you aren’t quite clicking. It’s essentially an interview – for both of you. Each person needs to decide whether they want to work with the other. And much like a first date, it can be hard … Continue reading How to Win Over a Client in the First Meeting
Just because you’re currently employed doesn’t mean you’re done looking for your next opportunity or career move. In fact, it’s smart to begin planning your next steps before you quit your current job to avoid a lapse in pay or a gap in your resume. The downside is it can be challenging to find enough … Continue reading How to Job Hunt While Working Your Current Job
For most people, a job interview is something you have to do only periodically throughout your career. It’s that nerve wracking moment where you’re sized up, asked ambiguous questions about your teamwork and professional skills and then ultimately judged as to whether what you’re offering is worth hiring. Even if you’re fortunate enough to snag … Continue reading Every Day Is An Interview