The following post comes to us from Jessica Fender, an experienced marketer and blogger who has been writing professionally for 3+ years and enjoys sharing her expertise with others. Every business needs to be growing and changing. This is because, over time, all kinds of factors will change around it. That includes the market, the … Continue reading 6 Tips to Write Your Business’s Rebranding Plan (Guest Contribution from Jessica Fender)
Earlier this month I had the pleasure of heading back to my Alma mater, Penn State for the spring meeting of the Alumni Society Board on which I currently service as the Outreach Chair. In addition to much "official business," I enjoyed many authentic interactions with students, faculty, and other alums. This time around, it … Continue reading 37 Questions Every New Communications Grad Wants Answered
The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. How to Master Customer Support for your Small Business Did you know that 51% of customers stop doing business after just one negative experience? Research further shows that businesses lose over $62 billion every year on poor … Continue reading How to Master Customer Support for your Small Business (Contribution from Keith Coppersmith)
If you’re like most people, your plate looks pretty full right now. You can’t imagine stacking one more client or work project on your calendar for fear it will cause your phone to catch fire. But then a new opportunity presents itself. For us consultants, this opportunity means more money, more exposure, potentially more work … Continue reading Are You Busy? Chances Are You’re Nowhere Near Your Full Potential
Infographics hold a very unique place in communication strategies. By now, just about every industry has produced an infographic of some sort. A quick Google search will confirm that. I came across an article written in 2011 that said infographics are a dying trend. Now in 2018, I would say they are as strong as … Continue reading Love or Hate Infographics, They Work! Here’s Why.
When maintaining a company website, you don’t want to push out content blindly. Your marketing budget is not best spent on maintaining an online presence just for the sake of it. Rather, you want to strategically select your content to drive engagement and ultimately conversion. Remember, the goal of your website is to generate leads, … Continue reading The Best UX and SEO Practices for Your Multimedia Content
Clients will come and go. If you are a contractor or consultant, you know that it’s a way of life. Often this will be an obvious and amicable parting once a client no longer needs your services. However there will also be times when a client leaves you, possibly for another consultant or because they … Continue reading How to Win Back a Client
Whether you refer to them as clients, customers or accounts, your experience working with any of these groups has likely presented you with the tough decision to either give a business what they want or to give them what they really need. If you are lucky, these two areas overlap and you look like a […]
Whether we PR professionals want to come to terms with it or not, the media is not our mouthpiece that will print exactly what we want, when we want it. They are the ultimate gatekeepers who determine the extent of media exposure that will be granted to us or our clients. The sheer volume of … Continue reading Why Didn’t My Press Release Get Picked Up?
The dreaded business meeting. So often it starts with chitchat about the weather and then spins off into random discussions where no resolutions or courses of action are identified. Inevitably the meeting runs over its allotted time and all attendees leave wondering what was accomplished. There’s no follow-up and trying to find a date for […]