How to Grow Your Small Business with Influencer Marketing (Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. With potential earnings going over thousands per post, influencers are becoming the name of the game in the digital marketing world. Influencer marketing has a staggering 11 times bigger ROI than traditional or offline marketing, as reported …

The 9 C’s of What Motivates Humans to Do Anything

Motivation is a powerful and fascinating component of our human lives. We are fickle, particular and often lazy creatures that require a great deal of motivation to do anything. Nearly every part of my career in communications is somehow related back to how I can motivate someone to do something. And while it may seem …