Now that more people are spending longer hours at home, the convenience and ease of shopping online have become a life-saver and a go-to method for a significant majority. However, with so many players in a saturated industry, it has become more challenging for e-commerce players to stand out amongst their competitors. So, how do … Continue reading Guide to Crafting an E-Commerce Customer Service Strategy
The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. The average global cost of a data breach in the last five years has increased to$3.92 million, and the numbers keep climbing. It is important to … Continue reading Importance of Employee Education for Cybersecurity (Guest Contribution from Keith Coppersmith)
Infographics hold a very unique place in communication strategies. By now, just about every industry has produced an infographic of some sort. A quick Google search will confirm that. I came across an article written in 2011 that said infographics are a dying trend. Now in 2018, I would say they are as strong as … Continue reading Love or Hate Infographics, They Work! Here’s Why.
Public Relations can be a vast and confusing field - even to us professionals who work in this very industry each and every day. What is Public Relations, or more importantly, what isn’t? Rather than dig into the deep history, which you can Google online anyways, I thought I’d share six fun facts about things … Continue reading 6 Things You Probably Didn’t Know About Public Relations
Surveying your customers or network is one of the most powerful ways to quickly collect feedback on a multitude of specific topics. If you want to know what’s working – or not working effectively for your business, you should consider sending out a survey. But simply compiling a few questions and blasting out an email … Continue reading 7 Tips for Getting Quality Survey Responses
Facebook – what was life ever like before this social networking phenomenon? Old flames and friendships have been rekindled, businesses have taken off and tanked and jobs have been found and lost all as a result of our publicly displayed interactions on this single web site. With more than 750,000,000 unique visitors estimated each month, … Continue reading The Things I Would Never Know Without Facebook
When I was in college I struggled with the perceived pressure to always be “in the know” with local and national media. As soon as I woke up I would turn my TV to the morning news as I checked emails and got ready for the day. On the way to class I would grab … Continue reading A Low-Information Diet – The Solution for Overwhelm and Overload?