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How to Create the Job You Want

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Now entering my seventh year of managing my own Public Relations firm in Harrisburg, Pennsylvania, I’ve learned quite a few things about creating the job you want.

I was fortunate to have the realization early on in my career that my dream job didn’t exist. If I wanted it, I had to create it. So I did. That sounds simple enough, but I will be the first to tell you it was anything but simple or easy. That’s not a reason to continue with a job you dislike, if anything it should be motivation to buckle up for the wild ride of entrepreneurship, if you feel this is your calling.

Maybe you’re ready to take the leap, or maybe you’ve only just begun to wonder what being an entrepreneur could look like for you. No matter where you are on the journey, let me offer you some advice on how to begin creating the job you want.

Confirm it doesn’t already exist

Do your research! Does the job you want already exist? It’s possible your current company or another company offer a role that’s close to exactly what you want, but you just need to work to get there. That’s great! Establish a plan for how you you’re going to move toward this role. There’s no need to take on the added stress and complication of trying to recreate your dream job if it already exists.

In contrast, your research might confirm that your dream job is something so unique you must forge ahead as an entrepreneur to create it. Knowing that no other job currently out there matches the job you want should give you inspiration and drive to move forward with the career of self-employment, because not doing so would mean compromising your dreams.

Get real about what you want

Okay, so you have a clear understanding of whether the job you want already exists or whether you need to create it. Now it’s time to be honest with yourself about what makes this job so appealing to you. Is it the expected pay, flexible work schedule, power, purpose, fulfillment or something else? If in this process you discover the job you want is really centered on a perceived salary or title, this should be a red flag that maybe your priorities are a bit skewed.

Entering entrepreneurship is not for the faint of heart, or the mildly committed. To be a successful entrepreneur, you must want it with every fiber of your being. You will never stick with it long term, through the highs and lows, if you’re only in it for the pay or power – those don’t come for many years, if at all. Get real about what you want out of your dream job and check your priorities again and again.

Then, get real about why you want it

Similar to the point above, once you know what it is you want out of the job you’re going to create, take it one step further. Ask yourself “Why do I want it?” If you can’t confidently answer this question, that’s another red flag that maybe you’re not cut out to forge your own career path outside of the corporate box.

While there are no “correct” answers to this question, the following answers are often good indicators that you’re entering entrepreneurship for the right reasons: I want to make a difference; I want to control my own destiny; I want to apply my passion toward a purpose; I want to maintain a better work-life balance. Be crystal clear about what you want out of your dream job and why you want it.

Talk with someone who has already done it

Next, I urge you to talk to someone who has created the job they wanted and have progressed along this career path for five years or more. They are going to be a wealth of knowledge to you as you consider creating the job you want. They can also help assess your business model, motives and drive to help determine if this is the right choice for you at this time in your life. If you find someone who really inspires you, ask them to mentor you on your entrepreneurial journey!

Develop your model

To create the job you want, you need a clear business model for how you’re going to make a profit. Are you selling a product or a service? Who are your target customers? How will you promote your business? What is your expected overhead? How can you minimize this, especially in the first few years? Work to clearly outline your business model, because you’re going to need it for the next critical step.

Test your model

Yes, you have to first test your business model to prove it works. A lot of business opportunities seem great in theory, but what if you’re answering a problem that doesn’t exist? Or what if you’re pricing model sucks? Fully commit to creating the job you want by fist doing a soft launch of your business to test the market. Is your marketing strategy attracting new customers? Can your friends or family offer constructive feedback? First testing your business model, and further refining it before your full rollout will help you present a more professional and polished first impression of your business.

Commit fully

This is the most important step in creating the job you want, and the biggest determination of whether you will fail or succeed. Will you commit fully to your dream? I said it above and I’ll say it again, entrepreneurship is not for the faint of heart. Daily you will experience, setbacks, uncertainties, crises, losses and criticism. If you are anything but fully committed, this will surely have you headed for the hills and back to the corporate world before you complete your first quarter.

Keep in mind that the first five years of running your own business is still its infancy. That seems like a long time, but if you’re in this for the long-haul it will be only a blip of the full history of your career. Don’t allow yourself to give up in those five years; push through. Think of it as a hike up a steep hill. Those first few miles really test your endurance. At times you will think it’s better to turn around before you’ve reached the top. But I promise you, if you can make it five years creating the job you want, you will see some magnificent views along the way and be rewarded with renewed strength and commitment to keep forging ahead, higher and higher.

What’s your dream job? How do you plan to pursue it? Share your personal career goals by leaving a comment.

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Posted by on October 9, 2017 in Business & Success, Life

 

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How to Write Objectively on a Personal Topic

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


How to Write Objectively on a Personal TopicWe all have at least one area of expertise in our life. When it comes to sharing this knowledge with other people, whether it be on our website, blog, social media or newsletter, it can be challenging to stay objective and make it relatable to an audience who doesn’t share this same expertise. A similar challenge is writing about ourselves. Of course we know everything on this topic, so how do we concisely convey this information to everyone else?

My clients have various areas of expertise and often challenge me with the task of transforming their knowledge into captivating content. While there is no magic formula per se, I have found several strategies for writing objectively on a personal topic. Let’s take a look…

Do your research.

Doing research on a topic you already know intimately well may seem a bit odd. .What more could you stand to learn? A lot, actually. A simple Google search or browsing the Wikipedia page on the topic will highlight what the rest of the world deems as the most important and essential information.

Additionally, your research may uncover recent news coverage or articles that could impact how others feel about your topic. Preparing yourself with knowledge and being aware of public sentiment is an important first step to objectively writing about a personal topic.

Begin with an outline.

Now that your research has provided you with even more information on your topic of choice, create an outline to help organize your thoughts and highlight the most important points you wish to cover. One of the biggest challenges of writing objectively on a personal topic is boiling the information down to a clear and concise message. Your outline will let you see how your points flow together and if there are any gaps or holes you need to fill.

Hone in on your purpose.

When writing on a familiar and passionate topic, it’s easy to lose touch with the purpose of the content. All of a sudden you have pages upon pages written with no clear “take away” for your readers. When looking at your outline, are you able to quickly identify the main purpose of your writing?

For example, your personal topic might be creating your own bio. Of course you know yourself better than anyone else, but rather than spilling your whole life story in no particular order, you want to strategically pick what it is you want your readers to gain from reading your bio. Do you want to highlight your entrepreneurial spirit, leadership skills or love of education? Hone in on the purpose of your content and carry it throughout your writing – beginning to end.

Edit and simplify.

By this point you likely have way more content than you need. A 5-page bio is a bit excessive even for the President of the United States. Uncap your red pen or turn on the “review” feature on your Word doc and get to chopping. Read your writing out loud and look for redundancies, insignificant details and long winded descriptions that can be eliminated. This will be one of the hardest, but most important steps for creating content that will captivate your readers.

Ask for outside input.

Finally, ask a friend or family member who doesn’t have near the amount of expertise on your particular topic to read over your writing. Their outside perspective is valuable for identifying areas that need more explanation or industry-specific words that need to be defined or replaced with something more common. This input is a great litmus test for how your target audience will also respond to your writing.

What personal topics have challenged you when it comes to objective writing? Share how you overcame this struggle – or ask your questions on how to do so, by commenting below!

 

 
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Posted by on April 3, 2017 in Business & Success

 

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How to Plan an Event That Inspires Guests

How to Plan an Event That Inspires Guests

If you’ve ever planned an event, you’ve likely realized the challenge of planning a fun agenda while ensuring guests leave knowing the purpose of the occasion.

Putting on a good party isn’t enough to inspire guests to get involved, and most importantly, inspire them to give.

Here are some tips for planning an event that guides your guests through getting to know the mission and vision of your organization – and inspire them to play an active role!

Have a “Game Plan”

Greet guests with an outline of the activities and expectations for the event. This is best done with a program book they receive upon checking in. This will show them the order of events for the evening. But more than just letting them know when cocktail hour ends and dinner begins, this is an opportunity to tell them about the various “stations” and activities you have planned that they can take part in to learn more about your organization. When guests know what to expect, that are more likely to notice – and remember – the important elements of your event.

Highlight Each of Your Core Programs

Group your organization’s services and initiatives into 3-5 program areas. Then plan stations and activities throughout your event (yes, the ones that you should highlight in your “game plan”) that guide guests to learn more about your program areas through interactive experiences.

Make it Visual

Use signage, posters and any other visual element to grab guests’ attention. A unique item that represents a core program area is an opportunity to spark a conversation and answer questions. From centerpieces to the decorations on your stage or podium, there are so many ways in which you can incorporate visual elements. For guests who are visual learners, this is one more way to ensure you make a mark on them!

Make it a Game

Present the activities at your event like a game or a scavenger hunt and challenge guests to partake in as many activities as possible. They can earn points, stickers or stamps to track their progress and compete against fellow guests to earn as many as possible. This gives your event a purpose and your guests a goal!

Offer Incentives

In theme with the game-like activities, you should incentivize guests to step outside their comfort zone and interact with your “learning stations” throughout the event. The best way to do this is to offer a prize! You could reward the first guest to complete all activities or have every guest who earns so many points enter their name in a drawing for a grand prize. Think about what would motivate your audience and what type of prize they’d really want to win.

Leave Guests with a Clear Call to Action

Finally and most importantly, be sure your guests leave the event with a clear call to action. Do you want them to volunteer? Maybe you want them to donate? Or maybe you simply want them to spread the word about what you do? Make sure it’s clear to them how you want them to help. Include this call to action in your closing remarks, at the end of your printed program book and, if applicable, give them something on the way out the door so that they remember the action you want them to take.

Do you have another tip to share? Join in the conversation by leaving a comment!

 

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5 Things I’m Doing to Have the Best Year Ever

This week’s blog was written by Bennis Inc’s PR Assistant and Photographer, Danielle Gouger. Click here to learn more about Danielle’s passion and expertise!


5-things-im-doing-to-have-the-best-year-ever

5 Things I’m Doing to Have the Best Year Ever

What defines a great year? For me, it’s challenging myself with new opportunities, improving my health and well-being and spending more time doing things I love with people I love. 2016 may or may not end up being “my best year ever.” What it really comes to is mindset. I’m choosing to put my energy into doing things that will make this year better than the year before, and for that reason 2016 has a pretty good shot at being awesome – regardless of what life might throw my way!

So what am I doing to have the best year ever? Take a look…

Healthy Mind, Body, And Soul

The last few years have been a turning point in my life that has resulted in a lot of changes. From becoming a mom four years ago and single-handedly helping to care for my mother who has had a struggle with multiple health issues, I haven’t had a lot of time to focus on myself. So 2016 has really been the year of turning 30 and learning the importance of making time to take care of myself as much as I make time to care for others. I have recently joined a gym and plan to pursue fitness and make my health a priority. This is this first step toward a healthy mind, body and soul and I’m so excited for this next chapter!

Pursuing Career Path

Ultimately I want to work in the photography field, and although I am not quite there yet, I feel I have learned so much over the last several months on working in the Public Relations industry! I have a clearer direction of where I am headed and what it will take to get there. I plan on utilizing the rest of this year to set myself on the right path for the future of my career. I am just starting this journey, but am happy that I have discovered my true passion. I am getting serious about goal setting, both short-term and long-term, and am determined more than ever to work to my full potential!

Making More Time to Connect with Family & Friends

Since becoming a mom myself, I have truly realized the importance of being connected with family and friends and investing in these relationships. This year in particular, I have begun to reestablish a relationship with my father, which means the world to me. This has also helped me to reexamine my other relationships and to work toward staying connected with those who contribute to my life in a positive way.

Pursuing a Passion

In lieu of working on myself mentally and physically this year, I have made time for one of my favorite hobbies and passion in life, which is live music. Before the demands of motherhood, I used to see a lot of great live bands by going to concerts and shows as much as I could. By allowing myself time for me this year, I have made it a priority to bring back that passion and adventure that really sets my soul on fire. In fact, I have put a checkmark on my bucket list this year, by attending a Paul McCartney concert, which happens to be, hands down, the best concert of my life thus far!

Traveling

Until this year I used to consider myself a gypsy, as I moved around a lot and was never truly able to settle in some place I could call home. I believe in a lot of ways that had to do with having the itch to travel and experience new places and people. As much as I love to travel, I recognized my need for establishing a home base. One of the greatest blessings this year is becoming a homeowner. I plan to balance the stability of having a home with the adventure of continuing to travel as much as I can. I couldn’t think of a better way to end the year than by taking my daughter to Disneyland for the very first time for her birthday in November! It’s truly a magical place where everyone can be a kid at heart.

What can you do to make 2016 your best year ever? It’s not too late to stating making some changes now that you’ll be proud to have accomplished before 2017.

 
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Posted by on October 24, 2016 in Life

 

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10 Quotes That Have Helped Shape My Life: Part II

Last week, Bennis Inc’s PR Assistant and Photographer, Danielle Gouger shared the 10 quotes that have helped shape her life. These words of wisdom inspired Bennis Inc’s Owner, Stephanie Shirley to share her own list this week. Take a read and get inspired to make this your best week yet!


10 Quotes That Have Helped Shape My Life 210 Quotes That Have Helped Shape My Life

Part II

Last week, I felt so inspired after reading Danielle’s list of 10 quotes that have helped shape her life, that I had to also get in on the action! Here’s my own list of quotes that I have compiled and carried with me from as early as childhood. Some are light and fun, others are heavy and thought-provoking, but they have all shaped my life in some way. What quotes have shaped yours?

Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.” ~Unknown

I have been fortunate to already experience some of the benefits of entrepreneurship, but it’s not without some extremely hard and busy days. This quote reminds me of why those days are so worth it.

“The reason we struggle with insecurities is because we compare our behind-the-scenes with everyone else’s highlight reel.” ~Steven Furtick

I think many of us can relate to this quote, especially as it pertains to social media. This reminds me to not judge, assume or envy someone else’s journey.

“You have not lived a perfect day, even though you have earned your money, unless you have done something for someone who will never be able to repay you.” ~Ruth Smeltzer

Sharing your skills and talent with someone, especially without the expectation to be paid back, is truly fulfilling.

The Price of anything is the amount of life you exchange for it.” ~Henry David Thoreau

How simple and how true! This quote reminds me to value my time and not waste it on things I don’t love doing.

“Therefore do not worry about tomorrow, for tomorrow will worry about itself. Each day has enough trouble of its own.” ~Matthew 6:34 NIV

I have many bible versus that I look to for inspiration, but this is one that has come into my life time and time again. It’s a great reminder to take things one day at a time.

“Look at a day when you are supremely satisfied at the end. It’s not a day when you lounge around doing nothing; it’s when you’ve had everything to do, and you’ve done it.” ~Margaret Thatcher

As much as I sometimes wish to have less to do in a day, I am far more satisfied when I stay busy and productive.

“Live in such a way that if someone spoke badly about you, no one would believe it.” ~Unknown

This quote is so wise! You need not worry about what other people say about you, so long as you keep a good reputation that speaks for itself.

“Some people feel the rain, others just get wet.” ~Bob Marley

I have one vivid memory of playing in the rain with my son. I truly felt the rain that day, not just wet. I have loved this quote ever since.

“A society grows great when old men plant trees whose shade they know they shall never sit in.” ~Greek Proverb

This quote reminds me that as much as PR focuses on the “what’s in it for me,” it’s so important to do things in life that are simply for others.

The best way out is always through.” ~Robert Frost

This quote is the great finisher to my list. I have learned, especially through some of the hardest days, that the best way to get through these moments it to keep moving forward.

 Feeling inspired to create your own top 10 list? Share a few of your favorite quotes with us by commenting below!

 
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Posted by on September 26, 2016 in Life

 

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10 Quotes That Have Helped Shape My Life

This week’s blog was written by Bennis Inc’s PR Assistant and Photographer, Danielle Gouger. Click here to learn more about Danielle’s passion and expertise!


10 Quotes That Have Helped Shape My Life

10 Quotes That Have Helped Shape My Life

We have all stumbled upon a quote that seems to speak to our soul. It’s an inspiring, emotional and enlightening moment when you can read someone else’s words and feel like they are speaking directly to you and your situation. Best of all, some of the most powerful quotes come from people who you’d never expect to share such pearls of wisdom, making a good quote that much more of a treasure to find.

Now that you’re hopefully feeling a little inspired to read some famous words, here’s my list of the top 10 quotes that have helped to shape my life. Have they helped to shape yours, too?

“Live as if you were to die tomorrow. Learn as if you were to live forever.” Mahatma Gandhi

This is probably the most motivating quote that has inspired me to pursue my dreams. Knowing that tomorrow is never a guarantee pushes me to want to live every day to the fullest.

“Life is what happens when you’re busy making other plans.” ~ John Lennon

This is a great quote that my mom always said to me growing up, as she happened to be a Beatles fan. Her message to me was to stop worrying about what everyone else is doing and instead focus on my own path in life.

“Keep calm and carry on.” ~ Winston Churchill

I have struggled with anxiety and often would get overwhelmed and stressed out over the little things in life. Telling myself this quote everyday really helps me get through the tough times and helps me not to sweat over the small stuff.

“Never give in and never give up.” ~ Hubert H. Humphrey

I have always been a resilient person and I believe this quote sums that up for me. To never allow anything to keep you down and to remember to always pick yourself back up in life.

“Think of all the beauty still left around you and be happy.” ~ Anne Frank

The compassion in this quote is really in the author who wrote it. As a fan of reading the Anne Frank Diaries in grade school, you really can’t help but be inspired by her courage.

“All our dreams can come true, if we have the courage to pursue them.” ~ Walt Disney

As a dreamer by nature, this quote has a special place in my heart. It is with this saying that I have the courage to pursue my dreams.

“Treat Others How You Want to Be Treated” ~ Author Unknown

This is a quote I always heard my parents tell me growing up as a kid. It is one of those life lessons that, now being a mom, I get to instill in my child.

“The way I see it, if you want the rainbow, you gotta put up with the rain.” ~ Dolly Parton

I absolutely adore this quote, as I grew up listening to country music. This is one of the first quotes that really made me think about its meaning, but once I understood the validity of it, I use it on a weekly basis.

“Life is like a camera. Focus on what’s important. Capture the good times. And if things don’t work out, just take another shot.” ~Ziad K. Abdelnour

This is probably one of my all-time favorite quotes given my passion for photography. It is definitely a creative and meaningful statement.

“Knowing yourself is the beginning of all wisdom.” ~Aristotle

I am only recently discovering the profoundness of this famous quote, as it has taken me years to really get to know myself. I am still learning and growing as a person!

Is one of these 10 quotes your absolute favorite? Or do you have another to share? Let us know by commenting below!

 
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Posted by on September 19, 2016 in Guest Blogger, Life

 

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How Do You Really Define Success? (Guest Blog by Danielle Gouger)

This week’s blog is written by the newest member of Bennis Inc, Danielle Gouger. Click here to learn more about Danielle’s passion and expertise related to PR and photography!


How Do You Really Define Success

I think it’s safe to say that one life goal we all share is to achieve “success.” I put this word in quotes, because success is a term that can have an extremely fluid definition from one person to another. The beauty is that there really is no right or wrong way to define your own success. It’s whatever brings happiness, fulfillment and meaning to your life.

So how do I define success? I would expect that it may differ from your own version of this word, but you never know; our individual interpretation may also align quite a bit. Here’s how I personally define success – and what I work to try and achieve each and every day.

Ending each day feeling satisfied, not stressed

Success to me is truly being happy and living each day to its fullest. My soul is the happiest when I am traveling and experiencing new things. However, real life responsibilities like raising a family and pursuing a career don’t always allow me to travel as much as I’d like. Rather, I find the potential in each day as it presents itself. My “adventure” may not be exploring a new country, but rather exploring a new walking trail near where I live. Little adventures exist all around us, every day, and I feel most satisfied and successful when I seize the opportunity to live in the moment.

Having a good balance between work and family time

Another way I define success in my life is by achieving a healthy balance between work and family time. In my early twenty’s, I defined my success by how much school and work I could jam into my schedule. It wasn’t until I became a mom at 25 that I started to view success in other ways. For example, motherhood is one of my greatest ongoing successes (and challenges). I strive to be the best mom I can be each day. I then began to realize the importance of being a good daughter and to value and cherish family time. Balancing work and family is something I’m still learning to do, but the better I get at it, the more successful I feel.

The opportunity to have my talents impact other people

As I mentioned previously, school and work used to define my success growing up. As I have matured, both in life and in my career, I’ve discover newfound confidence in my talents I have to share with the world. A successful career isn’t just about how much money you make or your job title, but rather how you are able to positively impact other people. Whether a picture I take is published and printed or simply cherished by a couple whose wedding I photographed, I feel successful to be able to contribute something that is meaningful to someone else.

Setting Goals and accomplishing them

Since grade school, I have always been a goal setter and a person who likes to write down my goals. I’m a visual person, so writing down my goals and being able to physically look at them makes them feel that much more real and attainable to me. I make it a point to write down yearly, quarterly, monthly and weekly goals and to further break these down into specific tasks. I love the feeling of crossing something off my list! Getting things done and seeing how they are moving me toward achieving my larger, long-terms goals gives me a great feeling of success.

Overcoming your fears

The hard truth is that sometimes we are our own worst enemy when it comes to achieving great success. We allow our fears to talk us out of even attempting something that might be well within our reach. Our insecurities, that voice in our heads saying “You can’t do it,” can paralyze us into a mediocre life. I have enjoyed some of my most fulfilling and successful moments after I silence this voice and take on a task that normally I would be too scared to try. What I have learned is the bigger the fear I overcome, the greater my feeling of success in the end!

Do you agree or have additional points to add about how I define true success? I’d love to hear your comments!

 
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Posted by on May 9, 2016 in Business & Success, Life

 

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