Benefits of Workplace Automation in 2021 (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. If you’ve ever uttered the words “Hey Google, can you set my timer for ten minutes?” you’ve already had the benefit of experiencing some level of …

5 Important Benefits of Outsourcing Content Creation and Marketing (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. Background vector created by rawpixel.com - http://www.freepik.com Modern businesses need to have an online presence in order to thrive and grow, and that means publishing amazing …

4 Benefits of Diversifying Payment Options for Business (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. During the pandemic, the percentage of shoppers whose most monthly payments are attributed to ecommerce grew from 24% to 47%. With this rise in popularity of …

5 Marketing Psychology Tips to Boost Sales (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. If selling a product or service was as simple as meeting a need, businesses wouldn’t have to compete with better-designed websites, authentic brand identities, stronger SEO, …

Importance of Employee Education for Cybersecurity (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. The average global cost of a data breach in the last five years has increased to$3.92 million, and the numbers keep climbing. It is important to …

5 Strategies to Mitigate Business Risks due to the Coronavirus (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. This year has started on all the wrong feet possible, to put it mildly, and businesses everywhere are starting to doubt the value of having 2020 …

How to Transition Your Team to Working Remotely (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. Remote work is far from a new concept, especially in the era of digital nomads and digitally-dominant companies that work with people from all over the …

5 Effective Ways to Improve Client Communication Using Technology (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. Of all the key factors that make the business world go ‘round, money is hardly the most important one. Rather, there are many other factors that …

4 Ways to Improve Sales and Follow Up Techniques (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Customer expectations are starting to hit all-time highs with as much as 76 percent of consumers  saying that it is easier than ever to take their business elsewhere. With those numbers bound to go up in the …

Why Does Every Entrepreneur Need an Optimized Website (Guest Contribution from Keith Coppersmith)

Many entrepreneurs that are new to digital marketing operate with limited budgets. To save up, some will probably choose not to invest in website design and optimization right from the start. However, they’re forgetting that 93% of online experiences begin with search engines. Having a solid website and optimizing it properly is key to your online visibility …