Should I outsource my social media management?

It's a question I get asked often by clients and professional contacts. Should I outsource my social media management? Is it better to keep this in-house, or is it safe to have a firm or consultant take over? My answer, as it is with most things related to communications and public relations, is that it … Continue reading Should I outsource my social media management?

Three Important Social Media Writing Tips You Need to Know (Guest Contribution from Gemma Reeves)

The following post comes to us from Gemma Reeves, a seasoned writer and aspiring entrepreneur who enjoys creating helpful articles and interesting stories. Learn more about how to connect with Gemma in her author bio below. In a short span of time, social media has made huge waves in the field of marketing. Facebook, Instagram, … Continue reading Three Important Social Media Writing Tips You Need to Know (Guest Contribution from Gemma Reeves)

Stop Using These 9 Metrics to Measure Success

Having worked with many, many different clients over the years, I’ve had the benefit of learning how they each run their business and how they quantify success. As you might expect, this is as unique as a fingerprint. However, one thing I did find to be common among the happiest and healthiest businesses was that […]

4 Reasons to Keep an Updated Resume – Even When You’re Not Looking for a Job

If you’ve been settled into your current job, even for just a year, it may be time to revisit and update your resume. You might be thinking “Why would I spend my time on that? I enjoy my job and have no plans to leave anytime soon.” Unfortunately, our economy and personal situations are equally … Continue reading 4 Reasons to Keep an Updated Resume – Even When You’re Not Looking for a Job

5 Mistakes New Businesses Make on Instagram

This week we continue our 4-week series in which we cover the top 5 mistakes business make on the most popular social media platforms including Facebook, Twitter, Linkedin and Instagram. We invite you to subscribe and follow along each Monday for quick and valuable tips on how you can avoid making these mistakes and immediately improve your business's … Continue reading 5 Mistakes New Businesses Make on Instagram

5 Mistakes New Businesses Make on Linkedin

This week we continue our 4-week series in which we cover the top 5 mistakes business make on the most popular social media platforms including Facebook, Twitter, Linkedin and Instagram. We invite you to subscribe and follow along each Monday for quick and valuable tips on how you can avoid making these mistakes and immediately improve your business's … Continue reading 5 Mistakes New Businesses Make on Linkedin

5 Mistakes New Businesses Make on Twitter

This week we continue our 4-week series in which we cover the top 5 mistakes business make on the most popular social media platforms including Facebook, Twitter, Linkedin and Instagram. We invite you to subscribe and follow along each Monday for quick and valuable tips on how you can avoid making these mistakes and immediately improve your business's … Continue reading 5 Mistakes New Businesses Make on Twitter

5 Mistakes New Businesses Make on Facebook

This week we begin a 4-week series in which we cover the top 5 mistakes business make on the most popular social media platforms including Facebook, Twitter, Linkedin and Instagram. We invite you to subscribe and follow along each Monday for quick and valuable tips on how you can avoid making these mistakes and immediately improve your … Continue reading 5 Mistakes New Businesses Make on Facebook

Stop Using These 9 Metrics to Measure Success

Having worked with many, many different clients over the years, I’ve had the benefit of learning how they each run their business and how they quantify success. As you might expect, this is as unique as a fingerprint. However, one thing I did find to be common among the happiest and healthiest businesses was that … Continue reading Stop Using These 9 Metrics to Measure Success