Having worked with many, many different clients over the years, I’ve had the benefit of learning how they each run their business and how they quantify success. As you might expect, this is as unique as a fingerprint. However, one thing I did find to be common among the happiest and healthiest businesses was that … Continue reading Stop Using These 9 Metrics to Measure Success
If you’ve taken notice of how your personal social media accounts engage far more interactions than your business accounts – you’re not the only one. In particular, Facebook continues to make major changes to their algorithms that determine whether or not your content appears in people’s newsfeeds. The bottom line is that business pages are … Continue reading How to Get Comfortable with Getting Personal on Social Media
When a business has an exciting announcement, one of the most popular reactions is to issue a press release. Sometimes the news is indeed press worthy and you will earn a feature story, but more commonly it’s something that will never get picked up by the media. So now you have invested your time and … Continue reading 7 Ways to Use a Press Release Beyond Pitching to Media
Have you ever found that the service your company provides is sometimes the very service it personally lacks? It's the same theory of "the cobbler's children have no shoes." As professionals, we often pour all of our talents and energy into serving our clients, that we forget to reserve a little to take care of … Continue reading Bennis Inc Has a New Website…And There’s Something In It For You!
Linkedin has become a powerful tool for promoting your blog and other articles you have written. I’ve personally seen how Linkedin pushes new visitors to my blog every day – more so than any other type of social media I use, even more than my website. But how exactly do you go about effectively marketing … Continue reading 7 Ways to Better Promote Your Blog on Linkedin
The saying goes that a picture is worth a thousand words, but it when comes to marketing and branding, experts say that written content is still king. A recent survey from Social Media Examiner shares some interesting (and unexpected) insights into how marketers value social media and content. What really caught my attention was that … Continue reading The Power of the Written Word: Why Marketers Say Written Content Still Trumps Visuals
It’s taken the social media world by storm and nearly every platform has found a way to make it relevant to the way people share and archive content. It’s the #hashtag. This crooked looking game of tic-tac-toe no longer means “number sign” in modern society. Rather, it’s better known as the powerful symbol that turns ordinary … Continue reading #YOUREDOINGITWRONG: 7 Common Hashtag Mistakes