The following post comes to us from Jessica Fender, an experienced marketer and blogger who has been writing professionally for 3+ years and enjoys sharing her expertise with others. When you decide to become an entrepreneur or manage your own business, you know that you need to be visible on social media to have success. While the … Continue reading Writing Social Media Business Messages: 5 Essential Tips (Guest Contribution from Jessica Fender)
It's a question I get asked often by clients and professional contacts. Should I outsource my social media management? Is it better to keep this in-house, or is it safe to have a firm or consultant take over? My answer, as it is with most things related to communications and public relations, is that it … Continue reading Should I outsource my social media management?
The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Employees are the very core of every business. Without employees, you simply cannot do what's necessary on your own in order to grow or develop your business further. However, simply having employees is sometimes not enough to … Continue reading 5 Ways Entrepreneurs Can Increase Employee Productivity (Contribution from Keith Coppersmith)
At the root of all communication problems, there is essentially one thing that goes wrong that snowballs into every scenario you may have encountered. Whether you’re trying to communicate with a toddler or a CEO, someone of a different culture or someone of a different political viewpoint, effective communication hinges upon one thing. And that … Continue reading The Number One Solution to All Communication Problems
The following post comes to us from Jenny Holt, who left her HR career behind to pursue freelance writing and to spend more time with her young daughters at home. This article is based upon her own entrepreneurial journey and communication expertise. A study by marketing expert, Brandon Gaille, shows that a massive 71% of … Continue reading Motivation Through Appreciation (Contribution from freelance writer Jenny Holt)
We have touched upon the topic of crisis communication before, but there are many more aspects of this valuable area of PR we need to cover. While it may not be the most comfortable or pleasant topic to discuss, it's fundamentally important to your customers, employees and ultimately your brand. Crisis communication certainly includes how you communicate a consistent … Continue reading Best Practices for Internal Communication During a Crisis
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that's been shared. Enjoy this month's treasure - and if it inspires you - be sure to share it with family and friends! Recently I have talked about … Continue reading Thanking Up: Sharing gratitude with your superiors
As a business owner, maintaining existing client relationships is a major part of your job. It’s far more efficient, convenient and profitable to keep current customers than it is to go out and acquire new ones. For this reason, you should always have a focus on how you can ensure your clients are happy and … Continue reading 5 Tactics for Extending Your Customer Relationships
The following post comes to us from returning guest blogger, Sarah Pike. Sarah is a freelancer and teacher with a passion for sharing innovative ideas about entrepreneurship, productivity and company culture. Be sure to visit her author's bio below to learn more and connect! ———————————————————————————————— 5 Ways to Create a Culture of Empowerment If you’re tired of obscure strategies about more … Continue reading 5 Ways to Create a Culture of Empowerment (Guest Blog by Sarah Pike)
This is a question I’m asked quite often. Whether it’s directly or indirectly, in most initial conversations I find myself explaining – or defending – what it is I do. The challenge is that Public Relations doesn’t fit in a neat little box like when someone says “I’m a dentist” or “I’m a teacher.” Sure … Continue reading What is Public Relations?