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Why Technology is Killing These 11 Essential Skills

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


Why Technology is Killing These 11 Essential Skills

Technology is a help as much as it is a hindrance. While we have used countless forms of technology to fuel our efficiency, organization and communication with one another and the way we impact the world, we have also lost some essential and valuable skills along the way.

What skills have suffered? Mostly our people skills and soft skills, but also a few others you might not expect! Let’s take at a look at the 11 skills that technology is killing and see if they apply to you as well.

Handwriting

I certainly hope I’m not the only one who doesn’t recognize my own handwriting on the rare occasion I need to send a written letter or jot down some notes. There are really limited instances that don’t allow for a keyboard to make our thoughts legible. While technology certainly provides ease and efficiency of writing, quality penmanship has become a lost art.

Why does this matter? There will always be instances when a pen and pencil yield a more “personal” product, like a thank you note. There will also be times when we simply will run out of battery or WiFi and need to ask for some paper to capture important thoughts.

Eye contact

We have the ability to communicate with more people than ever on a daily basis. Yet, this has made these countless interactions feel less personal. Contributing your opinion to an online thread of thousands of comments is nowhere near as direct and meaningful as a face-to-face conversation with someone over a cup of coffee. I’ve found that people are so engrossed in their technology, catching up on email or social networks as they walk to and from their next destination, that they forget to look up and see the “real life” people standing around them.

The result? We forgot to look into someone’s eyes when we are talking to them. Do you greet your cashier by looking him in the eye and asking “How are you?” Do you keep eye contact with someone as they answer your question? If not, these are all areas we should strive to improve by unplugging from technology and plugging into one another.

The art of small talk

For most career-minded individuals, networking and meeting new people is essential for growing your business. This often means making a lot of small talk. But quality small talk requires more than just asking someone the obligatory “How are you today?” or commenting on the weather. It requires attention to the situation and nonverbal cues that tell us what will engage that person.

Technology has distracted and disconnected us from the living, breathing world around us so much that we have lost the valuable skill of being able to have an off-the-cuff conversation with a complete stranger.

Basic math

I am not too proud (though embarrassed) to admit that my basic math skills are severely lacking. Funny enough, I do still know my times tables and have not forgotten how to add or subtract. What I’ve lost is my confidence and patience to do the work mentally. Why? Because of technology. Why spend twice the time coming up with an answer I am only 50% sure is correct when I can just whip out my phone, punch in some numbers and have full confidence in the right answer?

This, of course, is a dangerous mindset and one that will continue to spread from generation to generation as technology only becomes increasingly convenient and ever-present. The solution is not easy, but it can start with each of us personally. We should take pride in keeping our basic math skills sharp and utilize them even if it means taking a few extra minutes and double-checking our answers.

Social awareness

Social awareness is the modern day way to say common courtesy. As the result of our obsession with and reliance upon technology, we forget there are other humans around us. The most common examples I’ve come across are people forgetting to hold the door, stepping in front of a line of waiting customers and cutting people off with a grocery cart.

While these are simple scenarios, they do indicate a larger social problem. We are so consumed in our own (online) lives that we ignore the need to courtesy coexist with one another.

Committing things to memory

If you were without your cell phone and needed to call your closest friends and family, would you know their phone numbers by memory? Probably not! I know I have exactly two phone numbers memorized aside from my own, my childhood home phone and my husband’s cell. This means I couldn’t even call my own parents’ cell phones without referencing my contact list.

Technology is a great tool for storing important information and phone numbers are just one of countless examples. But think about how we also Google everything imaginable – even common things like the meaning of an acronym or the year WWII began. If we lost access to all technology, would we, as adults, be “smarter than a 5th grader?” I’m not so sure.

Appreciating silence

This skill is one I really see the importance of as an introvert, yet I don’t always practice it. Think of your work environment. Do you always need some sort of background noise like a radio or TV? When walking from one place to another, do you feel the desire to talk to someone on the phone or pop in your headphones? When is the last time you did anything (aside from sleeping) in complete silence for more than an hour?

Appreciating silence is an important skill because it forces us to clear out the mental clutter, listen to our thoughts and address issues that might be bugging us. All of these things are easily masked by technology and noise – but will cause stress and distraction if not given proper attention.

Feeling comfortable without “props”

Similarly to feeling uncomfortable in complete silence, how do you react to waiting for someone or something without any technology to distract you? I know if I am waiting for a client, a food order or to be called back for an appointment, I feel the need to read emails, check in on social media or catch up on texts.

There’s a level of efficiency with this, but that is soon fulfilled within a few minutes. The issue is when we aimlessly browse our phones or tablets as a distraction from the world around us. The next time you’re waiting for someone to meet you in a coffee shop, enjoy sipping your coffee and watching the real world unfold. It’s amazing what you’ll see that you would have missed otherwise!

Making plans and sticking to them

When making social plans on the weekend, I’ve often wondered what people did before cell phones when it came to changing plans or running late. From asking enough of my “older peers,” I’ve come to the conclusion that people simply did a better job of sticking to their original plans!

Thanks to technology we have the ability to endlessly change where we’re going, at what time and with whom. If you’re on the receiving end of all of these changes it’s frustrating to say the least. Back before cell phones and social media, once people left the house, they were expected to be where they said they were going – and they really made a better effort of honoring that.

Fully focusing on one thing

Using multitasking to be more efficient with your time is a huge myth. Why? We’re not machines. We cannot quickly or easily switch from one task to another without losing momentum in the process. When we multitask and try to do too many things at once, we don’t fully accomplish anything.

Technology has created an environment where it’s easy to multitask and pile on distraction upon distraction. One time I caught myself watching TV while surfing my iPad. I couldn’t remember what show I was watching and I had minimal recollection of what I was looking at on social media. Trying to multitask my leisure time was a moment of reckoning for me. We need to get back to applying our sole focus to one thing at a time, doing it well and moving on to the next task with a clear mind.

Feeling content

Finally and most importantly, our reliance upon technology has messed with our ability to feel content. This is a bold claim, but one I strongly believe is true. How do you feel when you surf social media? In seeing other people’s lives (which are inevitably a carefully framed highlight reel of the truth), how do you feel about your own? Recently there have been more and more times that I have felt worse after browsing social media – not relaxed or entertained, like I had hoped.

Technology provides us a big, open window into each other’s’ lives. As we peer through, we can’t help but compare what we see to our own reality. Using technology for this purpose fuels jealously, discontent and stress. The skill we really need to strengthen is our ability to be happy for one another while being equally happy for ourselves. We are all blessed in different ways!

Has the overuse of technology hindered some of these valuable skills for you personally? Or does this apply to someone you know? Share your experiences by commenting below!

 
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Posted by on December 5, 2016 in Life, Technology

 

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How to Job Hunt While Working Your Current Job

how-to-job-hunt-while-working-your-current-jobJust because you’re currently employed doesn’t mean you’re done looking for your next opportunity or career move. In fact, it’s smart to begin planning your next steps before you quit your current job to avoid a lapse in pay or a gap in your resume. The downside is it can be challenging to find enough hours in the day to fulfill the responsibilities of your current job while putting forth your best effort to find a new one.

From our first-hand experience with this very scenario, we have four helpful tips to make your “working” job search just a little bit easier. Take a look!

Block schedule time for job hunting

Just like you schedule your current work tasks and appointments, you need to also schedule the daily tasks and milestones you need to accomplish to keep your job hunting on track. Treat it like any other commitment on your calendar and make a dedicated space for it. On what day and what time will you check for job listings? When will you update your resume and send to potential employers? When will you schedule interviews? Allow margin in your daily work schedule to accommodate these extra tasks.

Update your Resume

Before you start diving into the application process of your job search, dust off that resume! Take the opportunity to first update your most current employer, if you plan to use them as a reference. Next, research the latest resume template trends and update your formatting, as necessary. Carefully review your content and adjust any areas that may or may not be relevant for the new job you’re seeking. Lastly, add any marketable skills and attributes that would make you more valuable and appealing to your prospective employer.

Take advantage of online resources

With today’s technology, we are fortunate to have instant access to countless resources that can make job hunting easier. First, make sure your Linkedin profile is up to date and professional looking. Next, create a profile on popular job seeker websites. Also browse these same sites for potential job opportunities. Finally, familiarize yourself with your ideal employers’ websites to see if they have listed any job openings or career opportunities – and check back often!

Schedule time outside of work

Working a fulltime job while looking for a new fulltime job is essentially working two jobs. It will require a lot of time and dedication, but the reward is a new career that you love! It’s important to not use hours of your current job to look for a new job. Not only could this get you fired, it can also jeopardize this employer as a future reference on your resume. Basically, this requires you to use your personal time to job hunt, which is fair and reasonable. You will need to sacrifice social time and maybe even a little sleep and relaxation to put in the hours to find your new dream job. If this hard work seems intimidating, you should carefully consider your motivation to get a new job. No matter what, a career change requires a lot of work as well as stepping outside your comfort zone. If you’re committed to making a change, these (temporarily) long hours should seem manageable, given the potential reward at the end!

Are you currently looking for a new job while simultaneously working a fulltime job? Let us know how you balance both responsibilities or ask us a question related to this topic!

 
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Posted by on November 14, 2016 in Business & Success, Life

 

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How to Professionally Fire a Client

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


How to Professionally Fire a ClientIn an ideal world, we would all become best friends with our clients and enjoy the work we do for them so much that we would wonder why we’re actually being paid. But in reality, some clients push us to the point of resolving that no amount of cash is enough to offset the stress and anxiety they add to our lives.

If you’re forced to make the tough decision of whether or not to cut ties with a client, it’s important to do so with professionalism and class. Even a strained client relationship has the potential to yield future leads and recommendations if you make the effort to leave with a mutual understanding.

Take a look at this list of common “problem clients” and how you can professionally approach each with a breakup line better than “Let’s see other people.”


The offense: Late (or nonexistent) payments

Everyone has a rare moment or two when a payment gets lost in the shuffle or maybe a particularly hectic month that causes you to make a late payment. But for this type of client, it happens all the time! It’s like they pay no attention nor do they care about your payment policy (i.e. net 30 days), yet they still want all their services delivered on time.

What you wish you could say: “I’m wasting way too much time pleading for your payments and acting like I actually believe your endless excuses.”

What you should say: “I enjoy working with you, but you are consistently late with making payments while I continue to meet your project deadlines. Out of respect for my time and for my other clients, I can no longer accommodate this relationship.”

Words of wisdom: After poking and prodding this type of client with reminders about making their payment, you might finally receive a check (sometimes with a nice “forgive me” note) and be tempted to continue the cycle with just “one more chance.” Just keep in mind that this relationship will continue to add stress to your day and steal time from your other clients. If you do feel compelled to stick with them, suggest that they move to quarterly payments (so that you’re only hunting down checks every 3 months) or invest in a system where you can automatically charge their account – businesses do it all the time!


The offense: Wants the moon and the stars on a shoestring budget

In my personal experience, these clients have been among my smallest accounts, yet ate up more of my time than clients paying 10x as much! They are great at micromanaging and wearing you down with negotiations on your pricing and requests for “just one more thing.” While you always want to under-promise and over-deliver for your clients, this business model is simply not sustainable.

What you wish you could say: “You are impossible to please and we’re losing money on you.”

What you should say: “I’ve carefully considered my workload and unfortunately I can no longer accommodate your needs at this time.”

Words of wisdom: The first red flag that you’re dealing with this type of client often occurs as early as contract negotiation. They may try to talk you down on price while refusing to take out any of the services you propose. Use your gut to decide whether to proceed with working with them, but keep in mind that the relationship cannot go on if you are constantly taking a loss each month on their billable hours versus the amount they are actually paying you. It’s not fair to you or to your other clients.


The offense: Verbally abusive

In personal relationships, we are far less likely to accept verbal abuse; yet so often we allow this to go on for far too long in business relationships. This type of client is one that is directly or indirectly demeaning and negative towards you or your staff. They may yell and swear at you, threaten you, or ever so subtly and indirectly put down your work. Whether the verbal abuse is obvious or subliminal, you cannot stay in this relationship.

What you wish you could say: “I dread interacting with you and no amount of money could offset the emotional damage you have caused.”

What you should say: “I strive to provide my clients with the best service possible and unfortunately I am no longer able to do that for you because of the difference in our work cultures and communication styles.”

Words of wisdom: The bottom line is no one ever deserves to be verbally abused and you must end a client relationship immediately if this occurs. I promise you, it never gets better. No amount of money is worth this stress.


The offense: Doesn’t respect time or boundaries

This type of client is toxic because they can really disrupt your work-life balance. They don’t respect your time by expecting you to meet tight deadlines, canceling meetings at the last minute, asking you to start a project and then changing directions or failing to get you the information you need to do your job. They also encroach on boundaries by expecting you to be available in the evenings and on the weekends and to be doing work for them during this time.

What you wish you could say: “You may pay me for my time, but you don’t control all of it. I need time to do other things that simply don’t involve you.”

What you should say: “It’s one of my top priorities to provide adequate time and attention to all of my clients. Due to my current workload, I am unable to commit to the hours you need from me and I cannot continue our partnership.”

Words of wisdom: There will come a time when important projects require you to work late into the evenings or on the weekends. However, this should not be the case for most of this client’s projects. If they insist that all of their work is propriety, where does that leave your other clients on your list? While you may be doing work for your clients, you are still your own boss and must maintain a sense of control over your time by letting go of clients who don’t respect these necessary boundaries.


The offense: Bigger problems are brewing within the business

This client wants you to have the magic solution to fix all of the problems within their business even when this task goes far beyond your area of expertise. For example, the client is asking for a new website, but really this is merely a bandage on a gaping wound of mismanagement, a weak business model and an unhealthy company culture.

What you wish you could say: “You are a mix bag of problems and bad decisions. It would take an entire overhaul of your business to prevent you from inevitable bankruptcy.”

What you should say: “While I would be happy to provide you with services that fall within my area of expertise, it’s come to my attention that you need help in additional areas that would impact the success of my work. At this time, I cannot take on your project until you have first resolved these other important matters.”

Words of wisdom: No one has all the answers – or expects anyone else to. If your client looks to you to be their marketing director as well as their business partner, investor, therapist and cheerleader…don’t walk away, run! Unless they acknowledge a good understanding of these other problems and demonstrate their determination to fix them, this is a toxic relationship that will only bring you both down.

Have you ever had to make the tough decision to fire a client? What was the determining factor and how did you handle it? Share your experiences by commenting below! 

 
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Posted by on November 7, 2016 in Business & Success

 

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How Public Relations is Different than Marketing

how-public-relations-is-different-than-marketing

If you use public relations tactics and hope to get results that really only marketing can produce, you’re going to be frustrated and likely begin to doubt the effectiveness of using PR to grow your business. The same is true if you mistakenly use marketing tactics and hope to get results that are more PR-related.

So what do you need to know? Let’s cut to the chase and set the record straight on the biggest and most important differences between public relations and marketing. This is not to say there won’t be exceptions to the rule. There always are. But for the sake of drawing a clear line, take these statements with a grain of salt.

Marketing is proactive. Public relations is reactive.

Marketing is almost always planned and purchased well in advance. Whether that’s a direct mail piece or promotional materials. When needed, public relations can be reactive in an effort to solve a problem, address a concern or announce something newsworthy. As a PR professional, I would certainly advocate to not make your PR efforts solely reactive. That’s as silly as it is dangerous. Public relations can and should be both proactive and reactive; however, marketing is rarely if ever reactive.

Marketing is business. Public relations is communications.

Here me out on this one. At Penn State (and likely at many other colleges across the world), my major of public relations was housed in the College of Communications, along with other majors like advertising and journalism. Marketing, however, was in the College of Business. This may seem trivial, but really it can help you understand just how closely marketing is linked to business and public relations is linked to communications. From the time someone begins to formally study one of these industries, they are placed on one of two very different paths.

Marketing changes your bottom line. Public relations changes public perception.

If you want to know if you marketing tactics are working, look at your bottom line. How have they impacted sales? On the other hand, quantifying your public relations efforts isn’t so straightforward. A good PR strategy will help to positively change the public’s perception of your brand. This can be tracked in various ways including focus groups and customer surveys, but the data tends to be harder and more expensive to obtain than simply pulling last quarter’s sales numbers.

Marketing is focused on sales. Public relations is focused on relationships.

If you remember nothing else, remember that marketing is growing sales and public relations is growing relationships. By growing relationships, this often leads to greater sales – which is why marketing and PR work well to support one another – but this is not the main focus. This understanding is critical because all too often I run into clients who are disappointed that PR isn’t producing higher sales, when that’s not its number one objective! If your focus is sales, look to marketing and if your focus is increasing good will with your customers, look to PR. Both will work together to grow your brand, but in their own unique way.

Still struggling to differentiate when to use Public Relations and when to use Marketing to grow your business and brand? Ask a question and let us help you answer it!

 
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Posted by on October 31, 2016 in Business & Success

 

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How Public Relations is different than Advertising

PR vs Advertising

So often lines are blurred when it comes to Public Relations and Advertising. While the two certainly overlap, there are distinct differences that determine how and when you should use them in your communications strategy.

A solid plan can and should have elements of both, but it’s important to understand their unique roles and seek out different professionals to represent each one to ensure you’re not using Advertising to solve a Public Relations problem or vice versa.  Take a look at our simple, but helpful overview of these two industries.

Public Relations is…

Earned

Public Relations is also referred to as earned media or earned placement. You don’t pay for the specific placement of content, but there are other costs associated with issuing media relations and content creation that often comes in the form of paying a PR professional to create and disseminate this for you. However, compared to true advertising costs for the same size placement, PR is often a much more cost-effective option.

Viewed as objective

The goal of Public Relations is to garner earned media such as a newspaper article or news segment based upon the information you share in your media advisory or press release. Ultimately, it’s the media outlet producing this content for you, with their byline. As a result, readers or viewers often see this content as more objective (as objective as media can be, right?) than paid advertising which gives it trust and credibility.

Not always in your control

And while free and credible content are both great aspects of Public Relations, it’s important to remember that on the flip side, you are not in full control what’s written about you. Issuing a press release doesn’t mean a reporter will choose to republish every last detail you include. A good PR professional will carefully monitor how the media interprets your story and quickly react if there’s anything inaccurate or undesirable.

Advertising is…

Paid

Most obviously, Advertising costs money. You buy placement when you want it and how you want it. Every media outlet has their own department of sales reps to accommodate this very industry. They are constantly putting together new and enticing ad packages to get businesses to “pay for play.”

Viewed as subjective

Your audience will almost always know that an advertisement is paid placement. In a magazine, articles are marked as “advertisement” or “sponsored content.” On TV, a commercial spot is obviously different from a real news segment. Regardless of how truthful your ad is, your audience will view it with a bit more skepticism because they know you paid for placement and can (generally) say whatever you want.

In your control

Because you pay for specific placement of specific content, Advertising is a lot more controlled than Public Relations. You know exactly when an ad or story will run and what it will look like or say. Although the price of placement can be steep, you fully control your message.

Do you work in either the PR or advertising industry? What other differences would you say are most important?

 
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Posted by on October 17, 2016 in Business & Success

 

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A Guide to the Modern Press Release

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends!


A Guide to the Modern Press Release

With so many newspapers scaling back or going digital, the value and effectiveness of the traditional press release has become a bit of a mystery to us all.  This has left many businesses even more confused as to how they should communicate with the media when they feel they have something important to say. Is the press release still relevant? From my conversations with print and online reporters and other PR professionals, the answer is absolutely yes! But we have to stay in tune to the changes and advancements to news sources that may alter the definition of “a great press release.” Overall, the core essentials have remained the same, yet are so often ignored – even by professionals in the field. In an effort to shed some light on the lost art of press release writing (and to adapt it to the modern art it has become) here is my general guide to writing a solid press release right now.

Modes of communication

Whether you own a fax machine or even know what one looks like, this is still one of the most common and important ways to disseminate your press release. When researching a reporter’s contact information, don’t assume the fax is an outdated system. Some reporters truly prefer receiving news this way, especially if their email inbox functions more like a black hole. The second big mode of communication is indeed email.  I’d suggest using both email and fax whenever possible, and re-sending the email after a day or two with a new subject line for a second (or third) shot at getting noticed.  Make the news relevant to each reporter (do they cover a specific interest?), their target readership and personalize the message whenever possible. Aim to build an ongoing relationship with reporters; don’t just spam them with press releases whenever you want their attention. One great way to do this is to provide them with consistently useful information in a neatly packaged press release. More on that now…

The title

Now that we covered how to get your message out there, we can dig deeper into strategically packaging your news, and of course the title will be the first thing reporters see – and judge. The title should be the most newsworthy element of your press release. While it may be tempting to stick your business’s name or your own name up there right away, this is not likely the information that will catch a reporter’s eye and make him think “my readers need to know this.” For example, Jack Smith’s Auto Shop Merges With Tasty Treats Ice Cream has no immediate relevance to a reporter. A better title might be Two Locally-Owned Businesses Combine Auto Parts, Ice Cream In Unusual Merger. Really? Yes, because the second title spells out why a reporter should care to cover this news– it’s local and it’s unusual. These are two newsworthy elements that always attract readers’ attention. The reporter will likely change the title any way for their story, so don’t worry about writing for the masses. You just need to get the attention of one person – the reporter. This is your three-second “elevator pitch” and it has to cut to the chase. You are trying to sell to the reporter; the reporter is trying to sell to the reader. Remember that.

The critical first paragraph

Once you make it past the title, there is still another part of the press release that is of paramount importance for determining whether it lands on a reporter’s desk or in a trash can. It’s the first paragraph. I was taught that the first paragraph of a press release should never exceed two sentences. These can be long sentences, but two sentences is the rule of thumb. I doubt any reporter would see three periods in a first paragraph and toss a press release out solely based on this, but sticking to this rule does get you to get to the point – fast. The first of these two sentences should be the quick attention-getter and the second should be the single sentence that summarizes the key points of the entire press release. Sound like that’s asking a lot? The first paragraph is never easy. It may be the most time you spend on putting together two sentences and it should be. This is a critical component that far too many people gloss over. You may have heard that a press release (and any news story) should be written like an upside down pyramid, with the most newsworthy information on top, working down to the least newsworthy. With this analogy, you want to be sure the biggest part of your pyramid, the first paragraph, is built rock solid.

What’s in it for…everyone else?

Once you’ve made it past the title and the first paragraph, you’re ready to dive into all the other details of your press release. But this doesn’t give you a free pass to ramble on about unrelated, non-newsworthy tidbits. Throughout all of your writing, you need to keep a single question in mind. “What’s in it for everyone else?” Write this on a sticky note, the top of your word document or your cat if you need to, but don’t lose sight of this direction! Every paragraph in your press release should have an easily identifiable WIFM (what’s in it for me?) element – with “me” being the reporter/reader. It’s easy to see what you’d be getting out of a press release that’s picked up for a news story…free press! Don’t spend too much time tooting your own horn in the content. Instead focus on why anyone else should care about what you have to say. How will they be personally affected by this news? How will they benefit having read this?

Formatting a reporter will appreciate

Reporters and journalists adhere to Associated Press (AP) Style when formatting their news stories. For Public Relations professionals, it’s an industry-best practice to write press releases in this same style to keep all formatting the same. It also adds to your credibility. Everything from when to abbreviate a city, how to format dates and time, when to capitalize professional titles and more and more and more can be found in the AP Style Book! It was a handbook I bought early on in college and still have to this day (dog-eared pages and all). Resources to help you with AP Style questions can be found all across the web. Here’s the main web page. If you think you’ll be referring to this often, I’d suggest buying a copy. It’s far too much information to ever fully commit to memory, so having a copy on hand makes life, and press release writing, a lot easier.

Common mistakes and missed opportunities

Keep it to one page – It would take a compelling news story or announcement to convince me that more than one page was absolutely needed to cover all the truly newsworthy elements. Reporters can contact you if they’re intrigued enough and want more information. That’s why you provide that information in the header. Two-page press releases seem just as obnoxious as two-page resumes. Save something for the interview!

Quotes – Quotes are a key way to say something you would otherwise just write into the press release, while calling out a specific person of importance and breaking up the content. Quotes coming from you or your client can be easily molded to say exactly what you want them to say. Just make sure you format them correctly according to AP Style!

Make use of the subtitle – This is the sentence that appears directly below the title (and before the first paragraph). It is a great opportunity to explain the title a bit further as well as include a link to your web site, if relevant. By utilizing this part of the press release, you’re less tempted to weigh your title down with too many words.

Include a boiler plate – The boiler plate is that final paragraph that appears right before the “###” which signals the end of the press release. It’s a paragraph which can stand all on its own and usually summarizes the business or organization. Instead of trying to shove this same information into the body of the press release where it may not belong, the boiler plate provides a separate and organized space to highlight the core facts about your business at the very end.

One final thought on adapting to technology…

Video news releases (VNRs) are changing the way many reporters view traditional words-only press releases. I’m not entirely convinced that VNRs will take over the market anytime soon and so I suggest sticking with the written press release, but adding in b-roll footage, video clips and photos whenever available. Especially for online news sources, the more photos and videos that accompany a story, the more enticing it is to feature it. As readers, when we surf the web we’re drawn to images. Stories that include images are that much more attractive to news sites. It’s all about the web hits and readership!

What I thought would be a quick glimpse into writing a great press release has become a lengthier guide than I anticipated. I still have so much more information I could include here, but will save that for another time. Until then, please share your own experiences and expertise on writing press releases. Is there something I missed? Something you disagree with? Or something you’ve found to be particularly effective? Please share by commenting below!

 
 

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10 Quotes That Have Helped Shape My Life: Part II

Last week, Bennis Inc’s PR Assistant and Photographer, Danielle Gouger shared the 10 quotes that have helped shape her life. These words of wisdom inspired Bennis Inc’s Owner, Stephanie Shirley to share her own list this week. Take a read and get inspired to make this your best week yet!


10 Quotes That Have Helped Shape My Life 210 Quotes That Have Helped Shape My Life

Part II

Last week, I felt so inspired after reading Danielle’s list of 10 quotes that have helped shape her life, that I had to also get in on the action! Here’s my own list of quotes that I have compiled and carried with me from as early as childhood. Some are light and fun, others are heavy and thought-provoking, but they have all shaped my life in some way. What quotes have shaped yours?

Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.” ~Unknown

I have been fortunate to already experience some of the benefits of entrepreneurship, but it’s not without some extremely hard and busy days. This quote reminds me of why those days are so worth it.

“The reason we struggle with insecurities is because we compare our behind-the-scenes with everyone else’s highlight reel.” ~Steven Furtick

I think many of us can relate to this quote, especially as it pertains to social media. This reminds me to not judge, assume or envy someone else’s journey.

“You have not lived a perfect day, even though you have earned your money, unless you have done something for someone who will never be able to repay you.” ~Ruth Smeltzer

Sharing your skills and talent with someone, especially without the expectation to be paid back, is truly fulfilling.

The Price of anything is the amount of life you exchange for it.” ~Henry David Thoreau

How simple and how true! This quote reminds me to value my time and not waste it on things I don’t love doing.

“Therefore do not worry about tomorrow, for tomorrow will worry about itself. Each day has enough trouble of its own.” ~Matthew 6:34 NIV

I have many bible versus that I look to for inspiration, but this is one that has come into my life time and time again. It’s a great reminder to take things one day at a time.

“Look at a day when you are supremely satisfied at the end. It’s not a day when you lounge around doing nothing; it’s when you’ve had everything to do, and you’ve done it.” ~Margaret Thatcher

As much as I sometimes wish to have less to do in a day, I am far more satisfied when I stay busy and productive.

“Live in such a way that if someone spoke badly about you, no one would believe it.” ~Unknown

This quote is so wise! You need not worry about what other people say about you, so long as you keep a good reputation that speaks for itself.

“Some people feel the rain, others just get wet.” ~Bob Marley

I have one vivid memory of playing in the rain with my son. I truly felt the rain that day, not just wet. I have loved this quote ever since.

“A society grows great when old men plant trees whose shade they know they shall never sit in.” ~Greek Proverb

This quote reminds me that as much as PR focuses on the “what’s in it for me,” it’s so important to do things in life that are simply for others.

The best way out is always through.” ~Robert Frost

This quote is the great finisher to my list. I have learned, especially through some of the hardest days, that the best way to get through these moments it to keep moving forward.

 Feeling inspired to create your own top 10 list? Share a few of your favorite quotes with us by commenting below!

 
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Posted by on September 26, 2016 in Life

 

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