How to Use EAT to Outrank Your Competitors on Google

Simply put, Google is designed to give the most accurate results every time someone looks up something - anything, really. To ensure that this search engine powerhouse provides the best information possible, it introduces periodical algorithm updates. In turn, webmasters, bloggers, and marketers have to follow these changes if they wish not to lose their … Continue reading How to Use EAT to Outrank Your Competitors on Google

5 Marketing Psychology Tips to Boost Sales (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Learn more about Keith in his bio following this article. If selling a product or service was as simple as meeting a need, businesses wouldn’t have to compete with better-designed websites, authentic brand identities, stronger SEO, … Continue reading 5 Marketing Psychology Tips to Boost Sales (Guest Contribution from Keith Coppersmith)

Getting Paid to Make Decisions

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! The other night I was … Continue reading Getting Paid to Make Decisions

Ground Rules for Working from Home with a Spouse

If this subject matter doesn’t pertain to you, consider yourself among the few and the lucky. We love our spouses, obviously that’s among the main reasons why we are married to them after all. But if we’re being honest, none of us entered 2020 with the intent of working with them, side-by-side, for the foreseeable … Continue reading Ground Rules for Working from Home with a Spouse

How to Grow Business Partnerships

Growing business partnerships can be one of the fastest and most effective ways to grow your business, expand your network, and establish a good reputation. When I first started Bennis Public Relations back in 2011, I realized early on that though I was a sole-proprietor, I couldn't do this alone. I didn't desire to have … Continue reading How to Grow Business Partnerships

7 Mistakes that Push Away New Business

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! When you’re fortunate to have … Continue reading 7 Mistakes that Push Away New Business

Weird and Confusing Public Relations Terms Explained

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Even if you are educated … Continue reading Weird and Confusing Public Relations Terms Explained

The (Often) Thankless Job of Technology

When COVID-19 hit, it caused a major shift in just about every aspect of our lives. One critical area was our expectations of technology and how it should meet our every desire quickly, easily, flexibly, and consistently. Ha! Weren't we in for a reality check? Don't get me wrong, the technology that exists to serve … Continue reading The (Often) Thankless Job of Technology

How the Office Job Has Evolved in the Last Century

There’s a lot of talk about how the workforce of the future will perform in offices that are redesigned or reimagined for the ongoing pandemic. Of course, it’s helpful to think through that in terms of how the workplace has changed over the last few decades. It didn’t always look like the open spaces that … Continue reading How the Office Job Has Evolved in the Last Century

Virtual Communication Strategies to Overcome Various COVID Business Challenges

A few weeks ago, I surveyed a group of Central Pennsylvania business owners and professionals, representing a wide variety of industries and business models, as to what their biggest COVID-related businesses challenges are right now. I did this to help prepare for a virtual presentation I was creating for my business networking group that I've … Continue reading Virtual Communication Strategies to Overcome Various COVID Business Challenges