37 Questions Every New Communications Grad Wants Answered

Earlier this month I had the pleasure of heading back to my Alma mater, Penn State for the spring meeting of the Alumni Society Board on which I currently service as the Outreach Chair. In addition to much "official  business," I enjoyed many authentic interactions with students, faculty, and other alums. This time around, it … Continue reading 37 Questions Every New Communications Grad Wants Answered

How to Grow Your Small Business with Influencer Marketing (Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. With potential earnings going over thousands per post, influencers are becoming the name of the game in the digital marketing world. Influencer marketing has a staggering 11 times bigger ROI than traditional or offline marketing, as reported … Continue reading How to Grow Your Small Business with Influencer Marketing (Contribution from Keith Coppersmith)

What Makes an SEO Company so Special for a Small Business (Contribution from Brittany Wolfe)

The following post comes to us from Brittany Wolfe, full-time blogger and professional writer. Brittany can be reached at brittanywolfenj@gmail.com.  SEO has become the new sensation to the marketing world. However, there must be several people who are out to find the answers as to what makes an SEO firm so unique that the small … Continue reading What Makes an SEO Company so Special for a Small Business (Contribution from Brittany Wolfe)

5 Ways Entrepreneurs Can Increase Employee Productivity (Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Employees are the very core of every business. Without employees, you simply cannot do what's necessary on your own in order to grow or develop your business further. However, simply having employees is sometimes not enough to … Continue reading 5 Ways Entrepreneurs Can Increase Employee Productivity (Contribution from Keith Coppersmith)

What’s More Important: Your Story…Or How You Tell It?

It’s the Public Relations version of the chicken and the egg debate. What factor carries more weight when it comes to effectively communicating a story or message? Is it the quality of content or is it how you present it and to whom? I’ve given this quite a bit of thought. As a Public Relations … Continue reading What’s More Important: Your Story…Or How You Tell It?

Top 10 Blog Posts on Life and Entrepreneurship in 2018

Happy New Year’s Eve! Whether your plans to ring in the New Year are big and fancy or small and casual, at midnight tonight our clocks will all tick forward to 2019. While today is a day that we tend to start looking toward the future and planning for the New Year, there’s one more … Continue reading Top 10 Blog Posts on Life and Entrepreneurship in 2018

Twas the Day Before Christmas (The Business Owner’s Version)

(As retold by a mom and entrepreneur) Twas the day before Christmas, when all through the house not a computer was running, not even a mouse. Cords and chargers were stowed with care, in hopes we had strength to leave them there. One sleepy critter was nestled snug in her bed, while visions of toy … Continue reading Twas the Day Before Christmas (The Business Owner’s Version)