At 8-years-old my son experienced his first press event to celebrate the more than 8,000 COVID-19 vaccinations the CATE mobile unit disseminated across the Commonwealth of Pennsylvania. Public Relations. By definition, this term and the entire industry can be many different things. Often it's lumped into the large category of communications and outreach, spilling into … Continue reading The Power of Public Relations: How does earned media really work?
Even if you are educated and experienced in the Public Relations industry, you’ll likely stumble upon words that sound completely made up. No, I’m not even talking about trying to keep up with the latest social media slang, I mean words that have been around for a hundred or more years now. Though these are … Continue reading Weird and Confusing Public Relations Terms Explained
Whether we PR professionals want to come to terms with it or not, the media is not our mouthpiece that will print exactly what we want, when we want it. They are the ultimate gatekeepers who determine the extent of media exposure that will be granted to us or our clients. The sheer volume of … Continue reading Why Didn’t My Press Release Get Picked Up?