When you have a story, announcement, or piece of news to share – you want other people to care about it too! And one powerful way to spread the word is to have your story featured in the media. This can look like a feature story, interview, op-ed, or quote in a larger news story. … Continue reading How to Make the Media Care About Your Story
How to Plan a Virtual Press Event
If there's some good to come out of a global pandemic and the world embracing virtual events, it's that this has simplified the planning process for many events that would typically take place in person. While some events do not transition well to an online format, others have proven that this was an excellent model … Continue reading How to Plan a Virtual Press Event
37 Questions Every New Communications Grad Wants Answered
Earlier this month I had the pleasure of heading back to my Alma mater, Penn State for the spring meeting of the Alumni Society Board on which I currently service as the Outreach Chair. In addition to much "official business," I enjoyed many authentic interactions with students, faculty, and other alums. This time around, it … Continue reading 37 Questions Every New Communications Grad Wants Answered
4 Tips for Taking Control of Your Monday Routine
Mondays have such a bad reputation! I wish I could say it was completely unfounded, yet I too found myself fatigued and overwhelmed by the start of the new work week. That was until I noticed that by making a small series of changes to my workday, particularly my Mondays, I was able to regain … Continue reading 4 Tips for Taking Control of Your Monday Routine
Why Didn’t My Press Release Get Picked Up?
Whether we PR professionals want to come to terms with it or not, the media is not our mouthpiece that will print exactly what we want, when we want it. They are the ultimate gatekeepers who determine the extent of media exposure that will be granted to us or our clients. The sheer volume of … Continue reading Why Didn’t My Press Release Get Picked Up?
How Public Relations is different than Advertising
So often lines are blurred when it comes to Public Relations and Advertising. While the two certainly overlap, there are distinct differences that determine how and when you should use them in your communications strategy. A solid plan can and should have elements of both, but it’s important to understand their unique roles and seek … Continue reading How Public Relations is different than Advertising
How to Communicate a Consistent Message During a Crisis
No one ever wants a crisis to strike. In fact, simply talking about this devastating news can be enough for many business owners to change the conversation. Sure, it's uncomfortable, but talking about your crisis communication plan NOW can save you a lot of stress and damage in the future, should a bad situation actually … Continue reading How to Communicate a Consistent Message During a Crisis
7 Ways to Use a Press Release Beyond Pitching to Media
When a business has an exciting announcement, one of the most popular reactions is to issue a press release. Sometimes the news is indeed press worthy and you will earn a feature story, but more commonly it’s something that will never get picked up by the media. So now you have invested your time and … Continue reading 7 Ways to Use a Press Release Beyond Pitching to Media