Scariest Public Relations Mistakes to Avoid

With Halloween right around the corner, I thought it fitting to take look at the “scariest” public relations mistakes made by businesses and organizations on a regular basis. While some of these mistakes might only result in a raised eyebrow or two, others can have a devastating blow to a business’s brand, with a long-lasting … Continue reading Scariest Public Relations Mistakes to Avoid

8 Years in Business: What I Wish I Would Have Known as a New Entrepreneur

This month, Bennis Public Relations officially turned eight years old! If I'm being honest, I completely missed this milestone on its actually date, and I felt a bit like I missed my child's birthday. After all, this business is my first baby. But before I let myself feel too guilty for being distracted by my … Continue reading 8 Years in Business: What I Wish I Would Have Known as a New Entrepreneur

How to Fight for the Issues You Care About (Contribution from Alan Janesch)

The following post comes to us from Alan Janesch, writer and editor and the former director of the Penn State Grassroots Network, a legislative education and advocacy program sponsored until recently by the Penn State Alumni Association. Learn more about Alan's experience, and how to connect, at the end of his article. How to Fight for … Continue reading How to Fight for the Issues You Care About (Contribution from Alan Janesch)

What’s More Important: Your Story…Or How You Tell It?

It’s the Public Relations version of the chicken and the egg debate. What factor carries more weight when it comes to effectively communicating a story or message? Is it the quality of content or is it how you present it and to whom? I’ve given this quite a bit of thought. As a Public Relations … Continue reading What’s More Important: Your Story…Or How You Tell It?

How to Bring Media Attention to Your Place of Business

If your business has a brick and mortar location, it could be highly valuable to earn on-site media coverage to showcase your space and give your customers better insight into what you do and who you are. But how does a business attract media attention? If you're among the lucky few, the media might find … Continue reading How to Bring Media Attention to Your Place of Business

Do I Need Advertising or Public Relations?

It’s a really important question – and one that business owners’ return to time and time again. Do I need PR or advertising to grow my business? The answer…it depends! As like most things in life, it’s situational and really depends upon your goal, budget and target audience. In this blog, I break down some … Continue reading Do I Need Advertising or Public Relations?

6 Ways to Grow Your Media Relationships

If you work in the field of public relations, advertising, even marketing, it’s inevitable that you will need to interact (i.e. get along) with the media to some degree. In fact, it’s absolutely to your advantage to forge real relationships – you know, the kind where you know a little bit about each other and … Continue reading 6 Ways to Grow Your Media Relationships