How Businesses Can Get Ready for the Post-Pandemic Economy

The world continues to grapple with the COVID-19 pandemic. It has affected countless lives and brought about a new reality that people around the world are still trying to make sense of every day. With no telling how or when the pandemic will "end", the future is never felt more volatile. Unfortunately, uncertainty is never … Continue reading How Businesses Can Get Ready for the Post-Pandemic Economy

The Power of Public Relations: How does earned media really work?

At 8-years-old my son experienced his first press event to celebrate the more than 8,000 COVID-19 vaccinations the CATE mobile unit disseminated across the Commonwealth of Pennsylvania. Public Relations. By definition, this term and the entire industry can be many different things. Often it's lumped into the large category of communications and outreach, spilling into … Continue reading The Power of Public Relations: How does earned media really work?

How to Plan a Virtual Press Event

If there's some good to come out of a global pandemic and the world embracing virtual events, it's that this has simplified the planning process for many events that would typically take place in person. While some events do not transition well to an online format, others have proven that this was an excellent model … Continue reading How to Plan a Virtual Press Event

PA Home & Garden Design Expo Establishes New Brand, Grows Attendance in 2020

Description The PA Home and Garden Design Expo is the Home Builders Association of Metropolitan Harrisburg’s annual four-day event that takes place in late February/early March at the Farm Show Complex in Harrisburg. As the largest home and garden show in Central Pennsylvania, this is a well-established and long-standing event that makes up a significant … Continue reading PA Home & Garden Design Expo Establishes New Brand, Grows Attendance in 2020

7 Reasons to Write a Press Release for Your Business (Guest Contribution from James Buesing)

The following post comes to us from James Buesing, a content writer for Momentum Life, a New Zealand-based life insurance company. You can learn more about James at the end of this article. A press release can be a key communication tool for businesses. It can help you communicate important information about your brand to the … Continue reading 7 Reasons to Write a Press Release for Your Business (Guest Contribution from James Buesing)

Scariest Public Relations Mistakes to Avoid

With Halloween right around the corner, I thought it fitting to take look at the “scariest” public relations mistakes made by businesses and organizations on a regular basis. While some of these mistakes might only result in a raised eyebrow or two, others can have a devastating blow to a business’s brand, with a long-lasting … Continue reading Scariest Public Relations Mistakes to Avoid

8 Years in Business: What I Wish I Would Have Known as a New Entrepreneur

This month, Bennis Public Relations officially turned eight years old! If I'm being honest, I completely missed this milestone on its actually date, and I felt a bit like I missed my child's birthday. After all, this business is my first baby. But before I let myself feel too guilty for being distracted by my … Continue reading 8 Years in Business: What I Wish I Would Have Known as a New Entrepreneur

How to Fight for the Issues You Care About (Contribution from Alan Janesch)

The following post comes to us from Alan Janesch, writer and editor and the former director of the Penn State Grassroots Network, a legislative education and advocacy program sponsored until recently by the Penn State Alumni Association. Learn more about Alan's experience, and how to connect, at the end of his article. How to Fight for … Continue reading How to Fight for the Issues You Care About (Contribution from Alan Janesch)

What’s More Important: Your Story…Or How You Tell It?

It’s the Public Relations version of the chicken and the egg debate. What factor carries more weight when it comes to effectively communicating a story or message? Is it the quality of content or is it how you present it and to whom? I’ve given this quite a bit of thought. As a Public Relations … Continue reading What’s More Important: Your Story…Or How You Tell It?

How to Bring Media Attention to Your Place of Business

If your business has a brick and mortar location, it could be highly valuable to earn on-site media coverage to showcase your space and give your customers better insight into what you do and who you are. But how does a business attract media attention? If you're among the lucky few, the media might find … Continue reading How to Bring Media Attention to Your Place of Business