It’s the Public Relations version of the chicken and the egg debate. What factor carries more weight when it comes to effectively communicating a story or message? Is it the quality of content or is it how you present it and to whom? I’ve given this quite a bit of thought. As a Public Relations … Continue reading What’s More Important: Your Story…Or How You Tell It?
Branding is one of the biggest focuses – and pain points – for businesses across every industry. It’s an overwhelming concept that has been misconstrued, inaccurately-defined and inflated to be a “silver bullet” for boosting sales. Branding is an exceptional marketing tool, but we need to refocus on what’s really important when it comes to … Continue reading How to Make Your Brand Resonate with Your Customer Base