How Can Localization Help You Reimagine Your Business Growth? (Guest Contribution from Jennifer Hahn Masterson)

The following post comes to us from Jennifer Hahn Masterson, an experienced content strategist with a focus on business communication. Learn from Jennifer how to effectively use localization to grow your business. The pandemic's impact continues to be felt worldwide. Still, after surviving the last two years, businesses of all shapes and sizes, especially small … Continue reading How Can Localization Help You Reimagine Your Business Growth? (Guest Contribution from Jennifer Hahn Masterson)

Public Relations During the Holidays: How to Grab the Media’s Attention

For many businesses hoping to share a message during the holiday season, it may feel like issuing a press release or sending out a media pitch will be like screaming into the crowd at a rock concert. There is already so much noise in the atmosphere that it’s not likely you’ll gain the attention you’re … Continue reading Public Relations During the Holidays: How to Grab the Media’s Attention

What’s More Important: Your Story…Or How You Tell It?

It’s the Public Relations version of the chicken and the egg debate. What factor carries more weight when it comes to effectively communicating a story or message? Is it the quality of content or is it how you present it and to whom? I’ve given this quite a bit of thought. As a Public Relations … Continue reading What’s More Important: Your Story…Or How You Tell It?