6 Tips to Write Your Business’s Rebranding Plan (Guest Contribution from Jessica Fender)

The following post comes to us from Jessica Fender, an experienced marketer and blogger who has been writing professionally for 3+ years and enjoys sharing her expertise with others. Every business needs to be growing and changing. This is because, over time, all kinds of factors will change around it. That includes the market, the …

How to Plan an Event That Inspires Guests

If you’ve ever planned an event, you’ve likely realized the challenge of planning a fun agenda while ensuring guests leave knowing the purpose of the occasion. Putting on a good party isn’t enough to inspire guests to get involved, and most importantly, inspire them to give. Here are some tips for planning an event that …

How to Craft a Killer Mission Statement

As a business owner, you’ve likely been told at least once (or countless times) that you need a solid mission statement to communicate what it is you do. I agree that this is good advice, but so often the person giving it doesn’t have the slightest clue as to what makes a mission statement good …