When we think of waste in business spending, we might first think of overhead, office space and supplies, or inefficient processes. While these are all common culprits, one of the more alarming areas of wasteful business spending falls under marketing. More than just my own observation from working with hundreds of clients, combined with gut … Continue reading Where Businesses Waste the Most Money on Marketing
The following post comes to us from Jackie Lam, contributing writer for HiCharlie.com, an online resource for budgeting, saving and tracking finances. This post was originally published here. Are you daydreaming of being your own boss? Whether entrepreneurs are manifesting their business plans by securing financing, drumming up marketing plans, and expanding their network by meeting … Continue reading Tips on Jump-Starting Your Small Business (Contribution from Jackie Lam)
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! I’ve shared my insight before … Continue reading Embracing the Non-Monetary Benefits of Entrepreneurship
As a Public Relations consultant, I work with a lot of other consultants and freelancers. The majority of these interactions are fun, inspiring and seamless. However, over the last seven years I’ve run into some consultants and freelancers who do things a little differently. Don’t get me wrong; I love people who think outside the … Continue reading 5 Things Consultants and Freelancers Need to Stop Doing
As a PR consultant, I am most often the one helping businesses outsource their PR and communication strategies to lessen their workload. For a lot of reasons, I love the concept of outsourcing and believe that in specific scenarios it works beautifully! Business owners have more time to devote on business development and operations, while … Continue reading When Should You Outsource a Task?
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Whenever someone asks me what … Continue reading The Size of Success: A Profitable Business Doesn’t Require a Big Business
The following post comes to us from Jenny Holt, who left her HR career behind to pursue freelance writing and to spend more time with her young daughters at home. This article is based upon her own entrepreneurial journey and communication expertise. Few things are more disappointing in the life of an entrepreneur, than having … Continue reading Strategic Communications for Crowdfunding Campaigns(Contribution from freelance writer Jenny Holt)