Where Businesses Waste the Most Money on Marketing

When we think of waste in business spending, we might first think of overhead, office space and supplies, or inefficient processes. While these are all common culprits, one of the more alarming areas of wasteful business spending falls under marketing. More than just my own observation from working with hundreds of clients, combined with gut … Continue reading Where Businesses Waste the Most Money on Marketing

Tips on Jump-Starting Your Small Business (Contribution from Jackie Lam)

The following post comes to us from Jackie Lam, contributing writer for HiCharlie.com, an online resource for budgeting, saving and tracking finances. This post was originally published here. Are you daydreaming of being your own boss? Whether entrepreneurs are manifesting their business plans by securing financing, drumming up marketing plans, and expanding their network by meeting … Continue reading Tips on Jump-Starting Your Small Business (Contribution from Jackie Lam)

Embracing the Non-Monetary Benefits of Entrepreneurship

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! I’ve shared my insight before … Continue reading Embracing the Non-Monetary Benefits of Entrepreneurship

5 Things Consultants and Freelancers Need to Stop Doing

As a Public Relations consultant, I work with a lot of other consultants and freelancers. The majority of these interactions are fun, inspiring and seamless. However, over the last seven years I’ve run into some consultants and freelancers who do things a little differently. Don’t get me wrong; I love people who think outside the … Continue reading 5 Things Consultants and Freelancers Need to Stop Doing

When Should You Outsource a Task?

As a PR consultant, I am most often the one helping businesses outsource their PR and communication strategies to lessen their workload. For a lot of reasons, I love the concept of outsourcing and believe that in specific scenarios it works beautifully! Business owners have more time to devote on business development and operations, while … Continue reading When Should You Outsource a Task?

The Size of Success: A Profitable Business Doesn’t Require a Big Business

The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Whenever someone asks me what … Continue reading The Size of Success: A Profitable Business Doesn’t Require a Big Business

Strategic Communications for Crowdfunding Campaigns(Contribution from freelance writer Jenny Holt)

The following post comes to us from Jenny Holt, who left her HR career behind to pursue freelance writing and to spend more time with her young daughters at home. This article is based upon her own entrepreneurial journey and communication expertise. Few things are more disappointing in the life of an entrepreneur, than having … Continue reading Strategic Communications for Crowdfunding Campaigns(Contribution from freelance writer Jenny Holt)

7 Tips for Writing Faster Client Proposals

For a business owner, putting together client proposals or customer quotes (whichever applies to your industry) can feel like the bane of your existence some days. If you invest way too much time and energy into your client proposals, that’s time you’re not spending on doing actual work. Moreover, on the chance that client chooses … Continue reading 7 Tips for Writing Faster Client Proposals

9 Tips for Planning a Successful Golf Outing Fundraiser

If you’ve ever planned a golf outing fundraiser, you know they can take up a lot of time and resources. However, they can also help your organization raise a good amount of cash…that is if you’re smart about it. I’ve personally seen golf outings net tens of thousands of dollars in a single day, and … Continue reading 9 Tips for Planning a Successful Golf Outing Fundraiser

How To Make Your Startup Business More Efficient Now (Guest Blog by Kiley Martin)

The following post comes to us from Kiley Martin, a Philadelphia-based freelance writer, editor and blogger. Increasing the efficiency of operations should be a primary goal of all business owners . However, enhancing business productivity often falls by the wayside when workload increases. People push things off and get stuck in the same old routines. … Continue reading How To Make Your Startup Business More Efficient Now (Guest Blog by Kiley Martin)