Whether you refer to them as clients, customers or accounts, your experience working with any of these groups has likely presented you with the tough decision to either give a business what they want or to give them what they really need. If you are lucky, these two areas overlap and you look like a […]
Whether you refer to them as clients, customers or accounts, your experience working with any of these groups has likely presented you with the tough decision to either give a business what they want or to give them what they really need. If you are lucky, these two areas overlap and you look like a … Continue reading How to Give Customers What They Need, Not What They Want
A quote by Aristotle was once shared with me that says, "Where you talents meet the needs of the world, therein lies your calling." It’s easy to gloss over these words without truly taking them to heart, but if you read it again—more slowly—you will realize the power this timeless quote holds. Whether you’re a … Continue reading Allowing Talent to Determine Your Calling
The Comm Entrepreneur 