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7 Public Relations Tactics You Need to Implement in 2018

7 Public Relations Tactics You Need to Implement in 2018If you’re feeling overwhelmed by the thought of all the new strategies you think you need to implement into your business plan in 2018, I urge you to step back, take a breath and find a clear focus on what’s going to really make a difference in your business.

You don’t have to do it all! In fact, you simply can’t. If you have a limited amount of time and resources to devote to your public relations strategy this year, you need to prioritize these seven tactics that will give you the biggest bang for your buck. Here’s what they are!

  1. Get serious about collecting customer contact information

All too often I meet with clients who are excited to finally implement an email marketing strategy to reach their customers. The glaring problem? They have failed to consistently collect this contact information over the years! Right now is absolutely the best time to develop your process for compiling customers’ names and emails. Even if you’re not quite ready to roll out regular emails to them, you will never regret having their contact information for future use!

  1. Position yourself as a thought-leader

Is one of your business goals for 2018 to rise above your competition as the go-to resource for information related to your industry? You know, do you want to be considered a “master of your craft?” If so, you need to have a strategy for positioning yourself as a thought-leader. You can achieve this through many different means, and in fact, it’s important that you approach it from all angles so that you’re reaching people in multiple ways.

Look to social media platforms like Linkedin where you can tailor your profile content and the articles you publish to achieving this goal. Speak like an expert! Regularly post content to your website and social media profiles that shares timely, insightful information on changes and trends taking place in your industry. Join group discussions where you can ask and answer questions. The more you put yourself out there and engage with other people, the more you will build a name for your personal and professional brand.

  1. Refresh your website content

Think of it like spring cleaning for your brand! If you haven’t reviewed and refreshed your website content in the last 12 months, it’s time to dust it off! Think of how you have grown since the time you wrote this content. You’ve likely gained new clients, added new services or hired new employees. Maybe you’ve restructured your business model entirely! All of these reasons, and many more, are why you need to refresh your website content in 2018. It doesn’t have to be a complete overhaul either. A few tweaks here and some updates there will quickly bring your content up to speed, increase your SEO and more accurately reflect the current state of your business.

  1. Have a strategy for self-promotion

To successfully use public relations strategies to benefit your business, you need to get comfortable with self-promotion. If you’re not promoting your accomplishments, successes and awards, I promise you that not one else will either. This year, commit to tastefully and tactfully enhancing your brand by calling attention to notable achievements. There are a variety of PR tactics to accomplish this, and it will mostly depend upon what you’re promoting and your target audience. You can send out press releases, host a press conference, make it part of your email newsletter, showcase it on your website, post it to social media and much more. What’s most important it that you keep an eye out for opportunities to promote yourself – and take them!

  1. Be prepared to handle a crisis

On any given day, you will see a new scandal or crisis come across the news cycle. Whether this has to do with the business as a whole, or one of the employees, not having a plan to respond to such a crisis can have devastating effects. This year, get serious about mapping out your crisis communication strategy, both internally and externally. It doesn’t have to be an extensive document, but it needs to answer key questions such as who will serve as the spokesperson, will you issue a press release, how will you communicate what’s going on internally, how will you communicate with the public that the problem is being appropriately handled. Anticipate the most common crises your particular business is at risk of experiencing and outline some key talking points in advance. You’ll be extremely grateful to have thought this through prior to a crisis occurring.

  1. Focus on the social media that matters

You can’t do it all and do it well. As the world of social media continues to expand at a rapid rate, you will need to get strategic about where you choose to devote your time. This year, narrow your focus to only the social media platforms that reach your target audience. Be realistic about the time you can devote to maintaining your social media presence. Do your research to understand the demographics each type of social media hits as well as the best practices for effectively engaging your audience. If it doesn’t align with your goals, don’t waste your time here!

  1. Get professional help

While the struggles and stresses of business ownership might make you feel like you need to see a therapist some days, this isn’t the kind of professional help I’m referring to here. Rather, this year I urge you to really assess the value of your time and how it is best spent. Hiring a professional PR consultant to help with strategy and implementation could be a very wise investment. Their years of experience and relationships in the PR field will yield far greater results than what you could achieve on your own. Moreover, your time is better spent focusing on business development and operations, so that when implemented, the PR tactics drive customers to a thriving business that is equipped to handle their requests.

Which of these seven public relations tactics do you plan to implement in your own business in 2018? Join in the conversation by leaving a comment below!

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Posted by on January 22, 2018 in Business & Success

 

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Top 10 Blog Posts on Life and Entrepreneurship in 2017

2017 blog postsHappy New Year! I hope you woke up today inspired to tackle your goals for 2018. Whether it’s kicking a bad habit, taking better care of yourself or going after a new job, everything starts with that first step. I hope I can offer you some motivation to take your first step toward reaching your New Year’s goals and resolutions with a special blog post. I’ve compiled the top articles from 2017 on life and entrepreneurship that you, the readers, helped to show me were among your favorites.

While today is a day to look toward the future, I want you to join me on one last look back at 2017 and the topics that inspired thousands of you to possibly join me on an entrepreneurial journey!

#10 The Benefit of Business Turnover in the New Year

In the business world, it seems like when it rains it pours. Losing a few clients back-to-back can feel like the walls are caving in around you. Will you survive? The short answer is – yes. In fact, business turnover can be a prime opportunity to restructure and rebuild an even better business model that will service you well into the future.

Read the original blog here.

#9 Five Things You Can Immediately Do To Gain More Business

Speaking of rebuilding your business, did you know there are five things you can implement right now to gain more business? No gimmicks, just honest advice. Don’t overlook the low hanging fruit that could be at your fingertips right now!

Read the original blog here.

#8 How to Plan an Event That Inspires Guests

I’ve planned a lot of events throughout my career and have witnessed the stark contrast between events and events designed to inspire their guests. The difference in outcomes is substantial. Whether you’re a non-profit on mission to raise funds or a for-profit business looking to give back to the community, I share my tips for planning an event that inspires guests to act.

Read the original blog here.

#7 How to Win Over a Client in the First Meeting

In business, your first meeting is like a blind date. You and the client both arrive hoping to hit it off, but that doesn’t always happen. In most instances, you are in control to make a good first impression and win over the client in the first meeting. This blog shares how you can do that!

Read the original blog here.

#6 Five Signs a Client is Not a Good Fit for Your Business

As much as you want to win over a client, you don’t necessarily want to work with every client who comes your way. Why? Well sometimes a client isn’t a good fit for your business. Maybe it’s their budget, their values or their attitude. Here are five signs a client is not a good fit for your business.

Read the original blog here.

#5 The Two Week Evaluation Every Entrepreneur Should Take

Are you a business owner/entrepreneur? Then you most definitely want to start the New Year with this two week evaluation. Find out if what you’re currently doing is aligned with what you hope to achieve. Are you happy? Satisfied? Balanced? I know I’ll be starting 2018 with this two week evaluation!

Read the original blog here.

#4 Low Cost and No Cost Business Tools Every Entrepreneur Should Use

This proved to be a very popular blog post in 2017! It seems that most business owners can relate to the topic of wanting to find low cost and no cost tools to help their business run as efficiently and lean as possible. Check out what I use and recommend!

Read the original blog here.

#3 What No One Tells You About a Career in Public Relations

I’ll be honest. When I chose a career in public relations, I really didn’t know what it was. I knew it required writing and communicating, which I love to do. However, there are some significant details about choosing a career in PR that no one told me. It’s likely they didn’t even know what this wild ride would include! So I’ve shared what I learned to hopefully educate some future passionate PR professionals.

Read the original blog here.

#2 Seven Things I Will Never Have as a Business Owner

While owning your own business will provide you with a lot of advantages, there are a few things I know I’ll never have as a business owner. But it’s not all bad! Take a look at what you can expect to kiss goodbye whenever you take the entrepreneurial leap.

Read the original blog here.

#1 How to Create the Job You Want

And the number one blog post from 2017 on life an entrepreneurship was “How to Create the Job You Want!” I’m not surprised. Who wouldn’t want to learn how to take control of their career by creating their dream job? Yeah that sounds glamorous and easy and I caution you that it’s not. However, I share some useful and practical advice for taking the initial steps toward creating a job that you love to wake up to each day.

Read the original blog here.

Which of these top 10 blog posts on life and entrepreneurship inspired you the most? What topics would you like to see me touch upon in 2018? Share your thoughts by leaving a comment below!

 
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Posted by on January 1, 2018 in Business & Success, Life

 

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The Benefit of Business Turnover in the New Year

new startA new year brings so much change and often I forget that this applies to my business as well. The transition from December into January can be tumultuous. This is a time when many of my clients will take a close look at their budgets and consider whether or not they’d like to continue my services. I’m grateful that most often they do, but this is also a time of year when I get an email or phone call letting me know that my working relationship with a client will be coming to an end.

For some, it’s because they hired someone internally or plan to have another company they already work with cover some of my services. For others, it’s a budget issue. The past year didn’t produce like they hoped it would and they have to cut back.

I never like “losing” a client; however, I’ve come to find peace in the natural ebb and flow of business that comes with the start of a new year. Here’s why.

The new year also bring news business

The start of a new year is also a time when businesses start looking for additional help. Maybe it’s part of their New Year resolution or maybe they postponed efforts over the holidays, but either way January has historically brought in most of my new business. In retrospect, it’s actually a really good thing that some clients stepped away because this allows me the bandwidth to engage new business.

These clients are no longer a good fit

When a client chooses to discontinue services, for any reason, it’s because we’re no longer a good fit for one another. A client who doesn’t value my services or who no longer has a budget for my work isn’t someone I want to be working with. No one likes a loss in income, but it’s important to always work with clients who benefit from your hard work and can pay you what you’re worth.

I need help saying no

Most importantly, I’ve realized that a turnover in business with the start of a new year often provides me with the margin I need, but often forget to give myself. I am very capable of overloading my schedule and setting ridiculously high expectations that set me up for failure. Clients who step away force me to embrace some newfound free time (even if only for a short while).

How does your business change with the start of a new year? Share a personal experience by leaving a comment below!

 
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Posted by on January 23, 2017 in Business & Success, Life

 

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Top 10 Blog Posts on Life and Entrepreneurship in 2016

Best of... onlineHappy New Year! Hopefully you have recovered from your holiday celebrations and have started to think about how you plan to make 2017 your best year yet.

Before we completely move on from 2016, I wanted to take one final look back at some of the insight and inspiration we’ve shared on the Bennis Inc blog, specifically on topics related to life and entrepreneurship. As I read through the year’s worth of writing, I found myself particularly drawn to these 10 articles. I hope that they give you a renewed passion for pursuing your dreams in 2017!

Life Lesson: Are You Satisfied or Merely Distracted?

It’s easy to find things to distract us, but it’s not quite as easy to find true satisfaction in life. So often these two feelings are confused which causes us to life a “busy” life, but not a fulfilled life. This blog helps you to identify the difference and make changes in your life to achieve satisfaction.

Read the original blog here.

Best Practices for Internal Communication During a Crisis

We never want to imagine something bad happening to our business or personal reputation, which is why so often we don’t have a plan to deal with a crisis. This blog offers best practices for internal communication – that means your staff, family, etc – when life throws you a curve ball.

Read the original blog here.

Thanking Up: Sharing gratitude with your superiors

When you want to show your boss appreciation, it can be an awkward situation. How do you properly thank a superior without it appearing condescending? This blog offers tips for how to “thank up” and show gratitude for people above you in rank.

Read the original blog here.

Parenthood: Adjusting to the Ever-Changing “New Normal”

This is a personal post that focuses on the journey of parenthood combined with entrepreneurship. Spoiler alert…it most certainly has its challenges! How have I adjusted to the “new normal” of running a business while raising a growing family? Take a look!

Read the original blog here.

What My Toddler Has Taught Me About Motivating People to Say Yes

Just about every parent can agree that a toddler’s favorite word is “No.” Each day is a new challenge to motivate my children to comply with my requests. Here’s what the experience has also taught me about motivating clients to say “Yes.”

Read the original blog here.

Declutter Your Life by Asking These 5 Questions

Whether you’re a neat freak or someone who wishes they could keep their life a bit more organized, this blog post can help you declutter by asking yourself five simple questions.

Read the original blog here.

The Power of Picking Your Focus

Some of the most successful people are those who can intensely focus on one goal and see it through completion. With the start of the New Year, this is a great article to re-read to help you prioritize your resolutions.

Read the original blog here.

How Some of the Worst Jobs Have Made My Career Better

We’re all had less than favorable career experiences, but rather than chalking it up as a failure, we can choose to learn something valuable. In this blog I recap some of my worst job experiences but how they ultimately led me to a fulfilling career.

Read the original blog here.

Can an Introvert Thrive in a Career in Public Relations?

Knowing now how much of an introvert that I am, I may have never chosen to pursue a career in PR. But that would have been a mistake! Introverts can most certainly thrive in a career in Public Relations and this blog explains how.

Read the original blog here.

5 Ways You Are Spreading Negativity Without Knowing It

No one enjoys being around a negative person. However, sometimes we spread negativity without realizing we’re doing so. Start the New Year off on a positive note by reading about the five ways we spread negatively unintentionally.

Read the original blog here.

Want to explore most blog posts from Stephanie Shirley and Bennis Inc? Be our guest! Click here to browse business and success, here to browse life and here to explore all the rest.

 
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Posted by on January 2, 2017 in Business & Success, Life, Wisdom

 

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Top 10 Blog Posts on Life and Entrepreneurship in 2015

Top 10 of the year (done in 3d)

I feel like I need to start by asking the obligatory question of “Where has the year gone?” But truthfully, I feel like it’s been quite a long year packed with great memories, exciting achievements and whole lot of interesting writing.

Before we close out 2015 and turn our calendars to the New Year, I wanted to take one last opportunity to revisit some of my favorite blog posts. We covered just about everything you could imagine including branding, communication, personality types, time management and of course my cat, Pinot.

Join me on this brief trip down memory lane with a list of the top 10 blog posts on life and entrepreneurship in 2015 from Bennis Inc. May 2016 be filled with just as much insight and inspiration!

How Do an Introvert and Extrovert Live Together in Peace?

Whether it’s your spouse, best friend or boss, co-existing with the opposite personality type brings a unique set of challenges. This blog explores my personal experience as an introvert living (and often working) with my husband who is an extrovert.

Read the original blog here.

How to Rebrand Your Business

This blog is the first post in a 5-part series that was inspired by my website redesign (check it out at www.bennisinc.com!) So often, businesses miss the signs that they are in need of rebranding or are overwhelmed by the task and don’t know where to begin. These posts provide a step-by-step guide to walk you through the process.

Read the original blog here.

The 4 Most Powerful Words You Can Ask Someone

In between my many articles focused on communications, public relations and marketing, I also like to insert posts that are philosophical and geared toward life in general. This is one of those posts…and one of my favorites from 2015. Find out what four words I’m talking about and why we should use them today.

Read the original blog here.

7 Ways to Use a Press Release Beyond Pitching to Media

I never like to see good content go to waste which is what inspired this particular blog post on repurposing a press release. Even if you don’t get a single media hit, you have the power to get the most out of this content with how you personally promote it across your communication channels.

Read the original blog here.

5 Tips for Running a Productive Business Meeting

I love efficiency and good time management which is why I often hate sitting in boring business meetings. This blog post received a ton of love from my readers who can relate! Take a look at how you can run a more productive business meeting in 2016.

Read the original blog here.

5 Lessons My Cat Has Taught Me About Entrepreneurship

Of course my cat, Pinot, had to make an appearance at least once in 2015, so this is her post. What I’ve learned by observing her actions are usually more “what not to do,” but she inspired me with some solid advice this year as well.

Read the original blog here.

How to Professionally Fire a Client

This was among the most read and shared Bennis Inc blog posts in 2015. Breaking off a bad relationship with a client is a hard and uncomfortable topic for many business owners. In this post I offer advice on how to identify these “must-go” clients and how to remain professional when showing them the door.

Read the original blog here.

Why Technology is Killing These 11 Essential Skills

So often we read about the wonderful advancements and achievements of technology, but it’s important to also stop and examine how technology may be making our life more difficult. In this blog post I challenge the “helpful” aspects of technology by pointing out 11 essential skills it is hindering in our society.

Read the original blog here.

6 Valuable Lessons I Learned from Working from Home

I am a passionate advocate for the virtual work environment, but I am also constantly learning how to balance and manage the unique challenges that come with working from home. This blog post takes a fresh look at the lessons I’ve learned specifically in 2015 about how to be efficient and effective when working from home.

Read the original blog here.

8 Reasons Why We Never Have Enough Free Time

This is the perfect post to end my top 10 list for 2015. As we hopefully get some rest over the holidays, we can all benefit from reflecting upon why we might feel like we never have enough free time. January tends to be among the most stressful and hectic months for many business owners. Prepare yourself for a calm and collected 2016 by learning about these time management pitfalls.

Read the original blog here.

Want to explore most blog posts from Stephanie Shirley and Bennis Inc? Be our guest! Click here to browse business and success, here to browse life and here to explore all the rest.

 
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Posted by on December 28, 2015 in Business & Success, Life, Wisdom

 

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Entrepreneurship in 2015 (Guest Blog by Amy Klimek of ZipRecruiter)

The following guest post comes to us from Amy Klimek, an experienced HR recruiter and VP of Human Resources for ZipRecruiter. Enjoy her insights and expertise on the topic of entrepreneurship. Be sure to visit her author’s bio below to learn more about Amy and her business and to connect!

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Entrepreneurship in 2015

Insights and Encouragement from an Expert

Entrepreneurship is equally rewarding as it is difficult. Though you may be free from the shackles of retail and corporate, such freedom comes with a price. As far as 2015 goes, the time has never been better for you to finally build that start-up you’ve always dreamed of having. Just be sure you understand the responsibility that is inextricably linked to power.

Start It
Too many people talk about their dreams but never act on them. They dedicate hours of the day envisioning that perfect business but never actually take the steps to achieve it only to regret their failure to act in their older years. For most, it’s fear that holds them back. Because we no longer have anything to fear, our mind makes up some that exist outside of our comfort zones. Anything that is not part of what it is used to is deemed impossible and not worth it. If you’re going to successfully start on your own path, it’s time to learn how to overcome that negative voice. Instead, use it to guide what precautionary steps you want to take to give yourself a safety net to fall into should something go wrong.

THE-MOST-DANGEROUS-RISK-OF-ALL

Understand the Competition
Now that you are putting together the research, you will inevitably come across blogs that give you reasons not to go after your dream and, specifically, the dream in your field. They all decry the sheer number of people vying for the same thing as reason enough to give up. Never listen to these people. If you wind up falling down a rabbit hole of negativity, stop researching for the day. What you need to realize is the reality of the situation. Those that generally enjoy what they do will share useful knowledge and be very positive about their accomplishments. The other 90% lack the talent and discipline required to succeed, no matter what credentials they try to throw at you. Instead, focus only on the 10%. These are the experts in their field. Though it will take you years to achieve what they have accomplished, they are great examples to look to for motivation and ideas.

10 Year Rule
Overnight sensations are a dream. The only people that earn this title are children that appear on television shows. What the media never reveals are the years of hard work the professionals put into their craft before they finally caught the public’s attention. Dubbed the “10 year rule”, John Hayes researched this phenomenon by taking the lives of famous artists (think Mozart) and statistically looking at how long it took each of them to begin producing their most famous pieces. In the end, 10 years was the magic number. Each and every master required a decade of dedication to their concentration before major success came into play. You are no different. Accept this and use it when you feel like you should just give up. Success takes time. It is a slow and steady pace that will get you to where you want to be.

Be Flexible
You might be the personality type that obsesses over every little detail, and with a venture into entrepreneurship, you’ve already plotted out every modicum of possibility. Unfortunately, this still won’t be enough to prepare for the future. Think big, plan small. Have a single goal in mind but do not be dead set on the path you take to get there. What may seem like something out of left field could turn out to be a well-placed opportunity that opens even more doors for you. Basically, pursue every avenue. As an entrepreneur, this translates into how you find your first clients. The importance of this lies in a single word: experience. If you haven’t already built a career in the corporate world, you are still young and lacking resume fodder that potential clients use as a means to judge your credibility. In these beginning years, you will not have much behind you and need to be willing to take on projects that don’t fit your ideal match but still bring some value to the brand.

Build What You Believe
As an entrepreneur, the world is your oyster. You are now free to pursue anything. While scary, it is nonetheless a freeing feeling. No longer are you wasting your time for someone else. You are working for you. A popular quote entrepreneurs cite describes that they would rather work 80 hours a week for themselves than 40 hours a week for someone else. When you focus on something that means a lot to you, 80 hours is still not enough time to devote. Yes, there will be days you wake up and wish you could just spend the day in front of the TV, but there are never days where you wake up and want to disappear. The stresses between business and freelance are different in many ways, but at least with freelance, success relies on your ability to work hard.

You Are Accountable
You are accountable for everything that happens, especially if you begin your run with just you heading up the fledgling business. This means that before you start reaching out to clients or hiring others to manage your affairs, you better have your own self-importance under control. Don’t think you can continue to take out your frustrations on others. They will no longer work with you. Don’t assume you can make excuses for a poorly completed project. You were the only one working on it. Instead, turn this accountability into a positive. Use it to continually better yourself and what you offer. If something goes wrong, assess what happened and make notes on how you can avoid the situation in the future. If you feel like berating others, take time away to understand why you are frustrated and what you can do to ease the tension. Turn everything into a learning exercise and you will be amazed at how far you can go on your own.

Amy KlimekAbout the Author: Amy Klimek is an experienced HR recruiter and VP of Human Resources for ZipRecruiter, a company that simplifies the hiring process for small to medium size businesses. Prior to that, Amy has held similar roles at Rent.com, eBay and US Interactive. For Amy, corporate culture isn’t about dogs and free lunches, it’s about empowering employees and creating an enriching environment for people to excel. Connect with ZipRecruiter on Twitter or Facebook.

 

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Want to Start a Blog in 2015? Read This First!

starting a new blog

The start of the New Year is the perfect time to dive into that bucket list and try new things. Among them might be starting your own blog. Whether this has been a postponed goal or something you just thought of this year, I encourage you to give it a shot! For me personally, it has had some incredible benefits and I’m proud of my commitment to keeping up with it every Monday.

Is it scary putting your personal thoughts out there? Absolutely. Is there the fear of criticism or apathy? Of course. But these hang-ups pale in comparison to the satisfaction and pride I get from publishing something that’s been seen by nearly 70,000 people to date. And you can too! Here are 6 expert tips for creating a successful blog in 2015…and beyond!

  1. Allow time to define the direction of your blog. When I first started my blog, I remember feeling the need to immediately define the topics/theme/niche it would center on. Ultimately, I realized I couldn’t make this decision just yet. Instead of letting it be an excuse to not move forward, I simply started writing about what was relevant and on my mind. It didn’t take long before I found a natural rhythm with the different topics I enjoyed writing about most often. Had I forced myself into a pigeon hole on day 1, I would have denied myself the freedom to write about topics beyond simply business and public relations.
  1. Do it well or don’t do it at all.

Yes, getting started is one major obstacle to overcome, but keeping your blog consistently fueled with quality content is arguably even more important. Before you start your blog, think about whether you can reasonably commit to it and at what frequency. You certainly don’t need to blog daily or even weekly, but I would suggest supplying fresh content at least on a monthly basis. Why? Because there are far too many abandoned blogs out there and we don’t need any more. What we do need is committed bloggers to join us with making the blogosphere a better (and more interesting place).  One of my favorite sayings is “Anything that’s worth doing is worth doing well.” Don’t bother investing any amount of time into something you can’t stick with.

  1. Don’t stop at hitting “publish.”

Okay, so you’ve vowed to publish a new post to your blog at least monthly. This takes time, energy and creativity – valuable resources that could certainly be applied elsewhere. Don’t sell yourself short by merely hitting the “publish” button and hoping that someone stumbles upon your content. Share your blog on social media like Facebook, Twitter and Linkedin (here’s a great guide). Reference it in relevant discussions and link back to past blogs in new posts. If you want to grow your readership, you have to actively pursue them and make your content easily accessible on a multitude of different platforms. If you don’t take advantage of these opportunities you will likely be frustrated with how long it takes to gain momentum which could discourage you from keeping up with your blog.

  1. Be an active member of the community.

Starting a blog comes with the responsibility of being an active member of the blogging community. No matter the blogging platform you use, it’s important to visit other users’ blogs, leave meaningful comments and respond to comments that people make on your posts. It’s what makes the blogosphere go ‘round! From the beginning of my own blog, I made the commitment to comment on 5 other blogs every weekday morning. It quickly became a part of my morning routine that continues to drive a good amount of traffic back to my blog, not to mention the friends and followers I have made as a result of this simple gesture.

  1. Regularly evaluate your blog’s mission.

Just as over time you may decide that your blog’s theme or niche has taken a different path than what you originally thought, you must also anticipate your blog’s mission changing with time. This is why it’s critical to regularly evaluate your blog’s mission and how it aligns with its topics, readership and your business or personal mission. Be flexible and willing to change should it make sense to alter your mission to make it more relevant to your audience and goals.

  1. Be genuine.

Finally and most importantly, make sure your blog remains true to who you are and what you’re passionate writing about. One sure way to make your blog feel like work is to stray from what represents you. Yes, you want to write to capture an audience, but your ideal audience will appreciate posts that are genuine and personal. Make sure your blog pleases you first…and everyone else second.

Do you have other questions about starting your blog or have your own secrets for success? Share your thoughts by commenting below!

 
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Posted by on January 5, 2015 in Business & Success, Life

 

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